Mission

Roca's mission is to be a relentless force in disrupting incarceration and poverty by helping the young adults, police, and systems at the center of urban violence in relationships to address trauma, find hope, and drive change. Roca is an internationally recognized organization moving the needle on urban violence by working relentlessly with the young people who are at the center of the violence. We engage this specific population in an intensive four-year program to address trauma, teach life-saving, cognitive-behavioral skills, and break the cycle of incarceration and poverty that traditional youth programs alone can’t break. And because it takes all of us, Roca helps institutions like the police change the way they work with young people who are traumatized and full of fear.

Ruling year info

1996

Founder & CEO

Molly Baldwin

Main address

101 Park Street

Chelsea, MA 02150 USA

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EIN

22-3223641

NTEE code info

Human Service Organizations (P20)

Employment Training (J22)

Youth Development Programs (O50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Young people in our most violent neighborhoods are traumatized from an early age after witnessing and experiencing severe violence, abuse and loss, and often being unable to access basic needs like food and shelter. These are not experiences they can just shake off. The lessons these young people learn growing up are to be constantly vigilant, ready to be jumped or attacked at every turn. To carry a weapon because they’ve seen what happens without one. That being the perpetrator is the only way to avoid being the victim. Our society writes these young people off and blames them. It’s understandable to grapple with what to do because, while we know the root of their behavior, we also don’t want to condone it. But we must face what neuroscience teaches us: trauma impacts the brain like fear that doesn’t turn off. We can only move the needle on violence if we address the trauma that young people have faced. That involves helping criminal justice institutions understand that too.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Roca's Intervention Model

Roca finds and focuses only on young people at the center of the violence—those who are traumatized, full of distrust, and are trapped in a cycle of incarceration and poverty that traditional youth programs alone can’t break. And because change takes all of us, Roca helps institutions like police, probation and parole change the way they work with young people who are traumatized and full of fear.

The Intervention Model has four core components:

1. Creating Safety and Stability: Roca starts by building trust with young people through relentless outreach on the streets, at homes, and in jails and courthouses—and being there unconditionally, even through setbacks. Because you can’t undo a lifetime of trauma overnight, Roca develops deep relationships over four years that help young people begin to heal from their hurt and anger, the key to setting them up to succeed later on.

2. Teaching Life-Saving Skills: We teach a relatable and simple version of cognitive behavioral theory (CBT) in the streets, so young people can slow down and choose how they want to respond when they are triggered by their traumas, disrupt negative cycles, and take control over their lives.

3. Practice Skills, Relapse, and Repeat: Roca provides trauma-informed employment, education, parenting and life skills programs that serve as spaces for young people to change, relapse, and change further—not when they are “ready” to participate, but while they still struggle to move steadily forward. All of Roca’s programs are designed as learning experiences.

4. Engaging Institutions and Systems: Roca doesn’t wait for system partners to come to us. We relentlessly reach out to people within institutions, like police, who directly face urban violence and whose work impacts our young people. Then, we build meaningful relationships, have hard conversations, expect setbacks to be part of the change process, share and analyze data, and always work towards better outcomes.

Population(s) Served
Young adults
Adolescents

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our mission is to be a relentless force in disrupting incarceration and poverty by engaging the young adults, police, and systems at the center of urban violence in relationships to address trauma, find hope, and drive change.

Our primary goal at Roca is to help young people meet basic needs, get them out of the “fight, flight, or freeze” state of living, and instead slow down, pause, and think before they act. We help them turn off the fear and relieve the hypervigilance. Only then are they able to deal with their trauma. Without this step, they cannot drop their guns; they cannot finish their education; they cannot keep a job; they cannot become the parents they want to be. Just as a doctor would do with a gunshot victim lying on a gurney, we don’t start by offering GED prep – we address the bleeding first.

Roca has developed an internationally recognized, long-term (4 year) behavioral health model that intervenes with young people at critical risk to teach them life-saving skills – the behavioral skills they need to stay alive long enough so that they can learn to choose to live.

Our intervention is made up of 4 critical components: (1) Creating Safety and Stability; (2) Teaching Life-Saving Skills; (3) Practicing Skills; and (4) Engaging Institutions and Systems.

We structure the model this way because we understand that we must help young people to feel safe before they can address behavior change. And because the young people we serve have experienced significant amounts of trauma, we must address that trauma, using Cognitive Behavioral Theory (CBT), and help young people develop critical educational, employment, and life skills. We must then give young people multiple opportunities to put these new skills into practice and work through relapse to create long-term, sustained behavior change. Finally, we work directly with police, systems, and community partners to wrap services around these young people and help them support this long-term behavior change.

We disrupt urban violence by driving individual-level change (working with young people), systems-level change (working with police and other systems partners), and high levels of data sharing and reporting.

Each year, Roca works directly with more than 1,300 young people ages 16-24, some of whom are parents, across Massachusetts and in Baltimore, Maryland. The impact of this work speaks for itself: 97 percent of graduates stay out of jail and more than 64 percent hold down jobs for one year or more.

To expand the impact of our model and help save and enhance more lives beyond those communities where Roca is providing direct service, Roca is proud to announce the 2020 launch of the Roca Impact Institute, an additional training arm for our organization. We must spark new thinking about how to work with young people at the center of urban violence, and our Roca Impact Institute will do just that in coaching and working with police and other systems partners.

Roca is internationally known for its robust performance management and data collection system, using ETO. We are committed to being a high-performing and adaptive organization that uses real-time data for continuous improvement and evaluating impact. The way in which Roca uses this data, collected on a daily, weekly, quarterly or annual basis, is both tactical (using the data as a tool to inform weekly operations) and strategic (using the data to inform programmatic/model adjustments when necessary). This adherence to performance based management and continual use of data has given way to an extensive staff coaching system, which provides structure to a complex and nuanced intervention process. Additionally, Roca works with several external evaluators and researchers, such as Abt Associates and Urban Institute, to assess the effectiveness of our work with very high-risk young people.

Recent research has shown that:

 Roca reduces criminal justice system involvement and increases employment for high-risk young people. Each year from 2014-2019, 84-97% of Roca’s young men had no new incarcerations for new charges after their 24th month of enrollment, and 76-92% retained 90 or more days of employment.

 Roca improves parenting, educational, and employment skills. In 2019, 83% of graduating young mothers demonstrated improved parent-child interaction, while 82% made educational gains and/or increased employment retention.

 Roca’s recidivism rates are significantly lower than the state average. External evaluation of Roca’s work with 1,246 high‐risk young people between 2012 and 2019 shows that less than 33% of them were convicted of any crime within three years. This represents a 30% reduction when compared to the Massachusetts Department of Correction’s reported recidivism rate of 47% for 18-24 year olds released in 2014 and a 41% reduction compared to the Council of State Governments Justice Center’s reported rate of 56% for 18-24 year olds. The fact that these state recidivism rates encompass young people of all risk levels, while Roca only serves young people with the highest risk of recidivating, further highlights Roca’s effectiveness.

 Roca reduces violent crime. While 85-90% of Roca participants served between 2012 and 2019 committed violent offenses before coming to Roca, only 16% were convicted of a violent crime after joining Roca.

 Practicing CBT skills appears to serve as a protective factor against the risk of recidivism. Even though the participants who practiced at least half the CBT skills were considered to be more at-risk for recidivism, they did not differ in their likelihood of facing new criminal charges compared to a lower risk group that did not practice any CBT skills.

 Practicing CBT skills at least once impacts Roca participants’ likelihood of obtaining employment. Compared to those that that did not practice any CBT skills, those that practiced all CBT skills had an almost 280% increased chance of obtaining a job.

 Practicing CBT skills at least once has been shown to increase program retention. Participants who practiced all CBT skills have almost 70% more total days at Roca compared to those who did not practice any CBT skills.

In a strategic step to further expand our impact, Roca will answer a national call to launch the Roca Impact Institute in 2020, a new training arm of Roca in which we will coach other organizations and public officials across the country to work with high-risk young people. This next phase of Roca’s work and impact is driven by a dual strategy of providing direct services to young people while working to drive systemic change.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

Roca, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Roca, Inc.

Board of directors
as of 05/02/2024
SOURCE: Self-reported by organization
Board chair

Ms. Christine Kendall

SmarterGive

Greg Torres

Mass Inc.

Stewart Chapin

Bennett Family Foundation

Michael Davis

Northeastern University

Jay Ash

Massachusetts Competitive Partnership

Joshua Reed-Diawuoh

GRIA Food Co.

Tiffany Garner

Futures Without Violence

Angie Janssen

Donii

Lauren Sanchez Gilbert

BellXcel

Ben Gardner

Sales Array Behavioral Care

Hiren Mankodi

Charlesbank Capital Partners

Seth Stratton

Fitzgerald Law, P.C.

Robert L. Wallace

BITHGROUP Technologies

Molly Baldwin

Roca, Inc.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/2/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 02/03/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.