PERCEPTION INTERNATIONAL

Promoting biodiversity, cultural diversity and perceptual diversity worldwide

El Prado, NM   |  http://www.perceptionintl.org

Mission

PERCEPTION INTERNATIONAL promotes biodiversity, cultural diversity and perceptual diversity through storytelling. We believe that the loss of perceptual diversity, cultural diversity and biodiversity are interrelated. Perception International manages (and is also sometimes fiscal sponsor to) innovative projects that allow storytellers to speak out and be heard. Our storytellers use a variety of media and other creative art forms to share their stories, such as journalism, creative writing, photography, video and artwork. Most of our projects train our storytellers in the skills they need to best tell their stories using the medium they choose.

Notes from the nonprofit

We have published a diverse range of emerging voices, from Manhattan to Maasai Mara. Do you have a story to share about your relationship with nature and other species? Join the Voices for Biodiversity story-sharing community and be heard. Or help expand our community by reading our stories and sharing them with your networks. Want to help emerging storytellers where you live? Volunteer as a Story Gatherer and liaise between individuals in your area and the Voices for Biodiversity team. Or contact us to discover other ways you can assist our team in our goal to expand the voices of today’s emerging biodiversity storytellers.

Ruling year info

2001

President

Dr Tara Waters Lumpkin

Main address

PO Box 2160

El Prado, NM 87529 USA

Show more contact info

Formerly known as

Perception Inc

EIN

22-3713906

NTEE code info

Media, Communications Organizations (A30)

Natural Resource Conservation and Protection (C30)

Anthropology, Sociology (V21)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

PERCEPTION INTERNATIONAL promotes biodiversity, cultural diversity and perceptual diversity through storytelling. We believe that the loss of perceptual diversity, cultural diversity and biodiversity are interrelated. Perception International manages (and is also sometimes fiscal sponsor to) innovative projects that allow storytellers to speak out and be heard. Our storytellers use a variety of media and other creative art forms to share their stories, such as journalism, creative writing, photography, podcasts, video and artwork. Most of our projects train our storytellers in the skills they need to best tell their stories using the medium they choose. Some of our projects use more experienced storytellers who need less skill development. Almost all of our storytellers do not have access to resources for the publication and distribution of their stories. Therefore, Perception International is an important stepping stone in many of our storytellers’ careers.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Voices for Biodiversity

Voices for Biodiversity builds a diverse story-sharing community to save biodiversity.

Voices for Biodiversity diversifies, publishes and expands the reach of voices speaking out on behalf of biodiversity. We do this by encouraging storytellers to find their individual voices, and then offering assistance in crafting, editing and preparing their stories about nature to be shared with the world. Subsequent publication on our platform amplifies our storytellers’ voices to our readers, highlighting the impact they can have. We also provide our storytellers and readers with the opportunity to connect with each other through our social media in order to share lessons learned and help each other in save biodiversity.

Population(s) Served
Adults
Children and youth
Ethnic and racial groups

Global Diversity Film Project documents the myriad modes of perception in cultures worldwide, both traditional and innovative.

GDFP documents the myriad modes of perception in cultures worldwide, both traditional and innovative. We learn from indigenous peoples and cutting-edge thinkers, creators, and doers who live and work on the ever-shifting borders between science and spirituality. Through creative visual media, we seek understanding, compassion, connection, and integration between ideas and lifeways that may appear to be in conflict or even opposition. We explore possibilities for bridging worlds based on varying perceptions—human-to-human, human-animal interspecies communication, and human-to-ecosystem relationships.

Population(s) Served
Adults
Children and youth
Ethnic and racial groups

Where we work

Awards

Anthropology in Media Award 2014

American Anthropological Association

First Place for Best Website by a Nonprofit Organization 2015

New Mexico Press Women

First Place for Best Website by a Nonprofit Ogranization 2015

National Federation of Press Women

First Place for Best Website by a Nonprofit Organization 2016

New Mexico Press Women

Honorable Mention for Best Website by a Nonprofit Ogranization 2016

National Federation of Press Women

Best Music Video 2016

Moondance Film Festival, Boulder, CO

Second place in At-Large Contest for "Banding Florida’s Snowy Plovers," by Erika Zambello 2017

National Federation of Press Women

First Place for Best Website by a Nonprofit Organization 2018

New Mexico Press Women

Honorable Mention for Best Website by a Nonprofit Ogranization 2018

National Federation of Press Women

First Place for Best Website by a Nonprofit Organization 2019

New Mexico Press Women

Environmental Activism in Film Award 2019

Taos Environmental Film Festival

Pritzker Emerging Environmental Genius Award 2019

UCLA Institute of the Environment and Sustainability

First Place for Best Website by a Nonprofit Organization 2020

New Mexico Press Women

First place in Green/Environmental category for "Protecting the Arctic Refuge," by Debra Denker 2020

New Mexico Press Women

Honorable Mention for Best Website by a Nonprofit Ogranization 2020

National Federation of Press Women

Second place in Green/Environmental category for "Protecting the Arctic Refuge," by Debra Denker 2020

National Federation of Press Women

First Place for Best Website by a Nonprofit Organization 2021

New Mexico Press Women

onorable Mention in At-Large Contest for Photo Essay/Article, "Beach Mornings," by Michael Washburn 2021

National Federation of Press Women

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of accolades/recognition received from third-party organizations

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Voices for Biodiversity

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Voices for Biodiversity

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of press articles published

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Voices for Biodiversity

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

To help people use storytelling:
(1) To adopt perceptual diversity as a new way of seeing and thinking so they can move beyond their own limiting belief systems;
(2) To promote and create sustainable and ecocentric ways of living that protect nature and other species; and
(3) To promote and create ways of living that promote equality for all humankind.

Using the mediums of writing, photography, and video Perception International aims to awaken people to the different perspectives that people hold and to the reality that awareness of this multiplicity of perspectives helps create a love of cultural, biological, and perceptual diversity.

To help people use storytelling:
(1) To adopt perceptual diversity as a new way of seeing and thinking so they can move beyond their own limiting belief systems;
(2) To promote and create sustainable and ecocentric ways of living that protect nature and other species; and
(3) To promote and create ways of living that promote equality for all humankind.

Using the mediums of writing, photography, and video Perception International aims to awaken people to the different perspectives that people hold and to the reality that awareness of this multiplicity of perspectives helps create a love of cultural, biological, and perceptual diversity.

Using the medium of storytelling, Voices for Biodiversity has created a diverse story sharing community that empowers the voices of those who otherwise would not be heard in order to protect biodiversity.

Using the medium of photography, Through the Eyes of Children: The Rwanda Project, shares the photos of a group of orphans who began taking photos as children six years after the Rwandan genocide (2000). Now this group of young adults is continuing on as photographers and filmmakers, who also teach photography and filmmaking in Rwandan schools and communities. In addition, a film is being made about this project.

Using the medium of filmmaking, Global Diversity Film Project seek understanding, compassion, connection, and integration between ideas and varied lifeways that may appear to be in conflict or even opposition. The project explores possibilities for bridging worlds based on varying perceptions, whether they be human-to-human, human-animal interspecies communication, or human to ecosystem relationships.

All of Perception International's projects have one over-arching goal in mind: To make the world a healthier and happier place for humanity and simultaneously increase biodiversity and protect the environment.

All of our projects ask people to join together to create change through a new shared articulated vision. We believe that to be successful projects must explore not only the outer world but also our own inner human belief systems. We use media, science, and anthropology in our approach to help our projects attain their goals.

Our management team has a background in media, communication, and international development work. As a small tight organization, we think outside the box and are able to brainstorm and quickly offer our incisive insights to the projects we manage.

Perception International’s projects are continuing to grow.

Voices for Biodiversity began in 2009. Now this global community story-sharing project is expanding to include more videos and podcasts, as well as our regular photo essays and articles. We also publish in French and Spanish as well as English. Our focus this year is on find people all over the world who will gather stories for us about local people trying to save biodiversity and to expand our reach to ever more areas around the globe. In addition, we are focusing on the root cause of the recent Covid-19 pandemic having been caused, as Jane Goodall, says by people “not respecting animals.” We believe the pandemic was caused by humankind’s destruction of habitat for other species, which leads to zoonotic diseases such as Covid-19 spilling over into human populations. And we are focusing on educating people through our story-sharing that growth-based capitalism and human overpopulation are the leading causes of habitat destruction for other species, as well as the climate crisis.

Global Diversity Film Project began in 2009. It has successfully produced films that have been shown at film festivals around the world and many of the films have won prizes.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Storytellers from all walks of life from around the globe whose goal is to save biodiversity.

  • How is your organization collecting feedback from the people you serve?

    Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Added publication in Spanish and French languages to our storytelling. Added translation from Spanish and French into English for those whose first language is not English.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    We make even more effort to include the voices of those who do not have easy access to having their voices heard.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

PERCEPTION INTERNATIONAL
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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PERCEPTION INTERNATIONAL

Board of directors
as of 3/21/2021
SOURCE: Self-reported by organization
Board chair

Dr. Tara Lumpkin

Perception International

Term: 2001 -

Phillip Gibbs

Consultant, Writer

Tara Lumpkin

Voices for Biodiversity

Debra Denker

Global Diversity Film Project

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 3/20/2021,

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 03/20/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.