Alder Health Services, Inc.

2021-2024

1. Enhance, Refine and/or Expand Core Services
2. Increase Awareness and Support of Alder Health Services
3. Maximize and Diversify Income Growth
4. Be an Anti-Racist, Diverse, Equitable, and Inclusive Organization

1. Enhance, Refine and/or Expand Core Services
a. Submit one new grant application that allows for at least 7% indirect service costs
b. Expand case management services beyond HIV care
c. Identify gaps in services
d. Enhance Quality Improvement for all agency services
e. Expand Hep-C services
f. Search for program-specific funding sources

2. Increase Awareness and Support of Alder Health Services
a. Hire Development Director/Manager
b. Develop grant prospecting strategy to support new and existing programs & services
c. Outreach to Black & Indigenous Persons of Color (BIPOC), LGBTQ+ persons of color
d. Create Social Media Policy & Strategy
• Define social media goals, target populations, ways to best communicate
e. Develop a Plan to support, assist and maintain the sustainability of Resource Development activities in light of insufficient staff
f. Create new and update existing print, web, video and other media materials
g. Expand Community Outreach
• Local medical providers
• Rural areas
• Pairing up board member with staff member for informational presentations in community
• Advertising and marketing through City bus ads, billboards, television, social media analytics, data collection

3. Maximize and Diversify Income Growth

a. Cultivate Donor Engagement
b. Build board support for fundraising and marketing efforts/special events
c. Revisit 2020 Fundraising Plan
d. Maximize revenue generating services
e. Grant prospecting
f. Search for sources of unrestricted funding
g. Develop a 340B revenue contingency plan
h. Determine cost of service/unit and adjust current fee schedule as needed
i. Develop fee schedule for community LGBTQ+ health trainings (nonprofit and for-profit rates)
j. A. Justify Core Services
B. Establish an agency cash reserve of 3 months operating capital

4. To Be an Anti-Racist, Diverse, Equitable, and Inclusive Organization

a. Establish CEO Search Committee to prepare for succession of Chief Executive
b. Establish Ad-Hoc Committee to create agency-wide Diversity, Equity & Inclusion Policy (DEI)
• Incorporate PA Association of Non-profit Organizations (PANO) DEI guidelines in development of DEI Policy
c. Conduct listening sessions with consumers to provide feedback on their experience coming to Alder for services
d. Implementation and monitoring of DEI Policy
e. Conduct staff training on racial diversity

In September 2021, the organization went through a major restructuring of its leadership team, functions, and service areas. The purpose of this restructuring was to achieve greater efficiencies, transparency and accountability within the organization to effectively and efficiently meet the strategic goals as set forth and the agency's strategic plan. Another objective was to maximize our human and financial resources to the highest extent possible. Finally, we strive to expand community partnerships and collaborations that enhance our ability to share resources and best practices.

As we conclude the first six months of implementation of Alder Health's Strategic Plan, the Board of Directors and Executive staff have begun the process of evaluating our progress toward our strategic priorities. Each Board Committee (Finance, Resource Development, Nominating & Governance and Executive Committee) have been assigned the task of reporting on the work their committees have accomplished to date. This update will be presented at the May 2022 meeting of the Board.