Wings for Success

Our organizations' goals, key initiatives, and performance measures are articulated in our Strategic Plan. Below is a snapshot of the strategic goals.

Goal 1: Position women in need for success in the job market and the workplace by providing guidance, support, and work appropriate apparel.

Goal 2: Increase access to our services to more referral and community partners.

Goal 3: Advocate for economic security and workplace equality.

Goal 4: Engage and inspire more champions (volunteers, clients, board and community) to build financial support necessary to deliver on our mission.

Goal 5: Cultivate the next generation of leaders for our organization and our cause.

GOAL 1: POSITION WOMEN FOR SUCCESS
Strategic Initiatives
1.1 Provide wardrobe guidance and access to a high quality supply of work appropriate apparel for women pursuing employment opportunities in a wide variety of employment sectors.
1.2 Deliver professional development and esteem building workshops, job seeking technology assistance, and mentoring opportunities that provide guidance and support to women entering the job market or workplace.
1.3 Develop a tailored workshop series for women who are ready to advance in their career beyond an entry level position or who are interesting in pursuing a new career path.
1.4. Continue to provide one-on-one advice sessions, both in-person & via phone/video conference, in english & spanish. Topics include Finding a Job Path, Resume Help, Interview Tips, Referrals to Other Agencies, etc. Broaden our scope of advice session topics to meet our clients needs.
1.5 Build our volunteer capacity to meet the growing demand and scope of our services.

GOAL 2: INCREASE ACCESS TO SERVICES
Strategic Initiatives
2.1 Purchase and install new donor management software to more effectively tracking donors and facilitate reporting. Make enhancements to client data tracking to improve efficiency and reporting.
2.2 Enhance connections with new and existing partners (Referral & Community).
2.3 Recognize the challenges for women to receive our services and identify the solutions; challenges such as distance, availability, access, language, & resource/utility.
2.4 Utilize multiple outreach platforms to improve engagement with community members/potential clientele.

GOAL 3: ADVOCATE FOR ECONOMIC SECURITY AND WORKPLACE EQUALITY
Strategic Initiatives
3.1 Partner with like-minded regional and local advocacy groups, coalitions and organizations that are aligned with our priorities and policy positions.

GOAL 4: ENGAGE AND INSPIRE CHAMPIONS
Strategic Initiatives
4.1 Broaden and refine our brand identity and story to connect our work with the cause of advancing women's economic security and workplace equity.
4.2 Engage our clients as our spokespersons and empower them to share their personal stories of success.
4.3 Build our capacity to effectively communicate our brand, our cause and our impact through email, the web and social media networks.
4.4 Educate and inspire our existing community of stakeholders and enhance connections with new and existing champions.
4.5 Plan and carry out at least 3 successful fundraising events.

GOAL 5: CULTIVATE LEADERS
Strategic Initiatives
5.1 Develop the Board of Directors' capacity for strategic thinking, diversity of thought and resource development.
5.2 Establish a Next Generation Leadership group to cultivate emerging leaders for our Board and committees and to develop recommended communications and events to engage Millennials and younger generations in our cause.
5.3 Build staffing capacity for volunteer and Operational Committee management and coordination.

The Board of Directors works with an Executive Director, two Program Managers and our Communications Specialist to execute its plans. In addition, approximately 120 volunteers work with Wings throughout the year, about half of whom are trained to work directly with clients as personal dressing assistants where they also provide wardrobe guidance. Other volunteers serve in various capacities to help us stock and maintain our facilities, assist with outreach to potential clients, offer individualized guidance to job-seekers, coordinate and deliver workshops, perform administrative tasks, carry out marketing activities, and organize special events.

In 2019:
849 woman were served, a 12% increase from 2018. We are positioned to reach 1,000 women in 2020.
10% increase in women served under the age of 25. This increase is credited to partnerships with local universities and non-profits that refer young women with few resources.
10,000+ hours were donated by volunteers.
We held 2 successful major fundraisers - Wine with Wings and Wings & Wheels.
Wings moved our Kennett Square office to a larger and more accessible space to better serve Southern Chester County and the surrounding area. This new site also provides us with a workshop/community room.
Wings added 2 Staff Members, Kelly Quant (Kennett Square Program Manager) and Laura Szilier (Communications Specialist).