Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Exhibitions, Education, and Public Programs
A downtown anchor institution, the San José Museum of Art (SJMA) is the premier modern and contemporary art museum in Silicon Valley. Its dynamic program, which balances socially relevant traveling exhibitions with critically engaging shows drawn from a collection of 2600+ works, resonates with defining characteristics of San José and the Silicon Valley—from its rich diversity to its hallmark innovative ethos. Projects touch on timely topics from migration and identity to artificial intelligence and include significant original and touring exhibitions by both nationally and internationally acclaimed artists and emerging and under-recognized practitioners. SJMA supports its exhibition program with substantial arts education and outreach efforts, a strong commitment to community partnership, and a core commitment to nurturing a sense of belonging and welcome for all members of the racially, ethnically, and linguistically diverse community.
Where we work
Accreditations
American Association of Museums - 10 Year Accreditation 2000
American Association of Museums - 10 Year Accreditation 2013
Awards
MUSE award, Extended Experience 2007
American Association of Museums Technology Committee
MUSE award, gold, Public Relations and Development 2009
American Association of Museums Technology Committee
Superintendent’s Award for Excellence in Museum Education 2017
California Association of Museums
Cornerstone of the Arts Award | Creative Impact Award 2018
City of San Jose
Silver Winner, Education and Discovery Category 2021
The Telly Awards
Affiliations & memberships
American Association of Museums - Member 2010
American Alliance of Museums-Member 2021
American Association of Museum Directors- Member 2021
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Total number of paid admissions
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups
Related Program
Exhibitions, Education, and Public Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Decreasing
Context Notes
Numbers are listed by fiscal year. In 2019 SJMA began offering free admission to youth, students, and teachers. Fy20 and FY21 numbers are impacted by COVID closures.
Total number of free admissions
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups
Related Program
Exhibitions, Education, and Public Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Numbers are reported by fiscal year. In FY19 SJMA became free for youth, students, and teachers. FY20 and 21 numbers are impacted by COVID closures.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
SJMA's 2018-2022 strategic plan calls for it to be a "borderless institution essential to creative life throughout the diverse communities of San Jose and Silicon Valley." This overarching strategic goal is supported by three objectives: 1) To develop a far-reaching creative presence throughout San Jose and Silicon Valley; 2) To rewrite the conventions of how Museums operate; and 3) To approach and fundraising and philanthropy with imagination and ambition.
What are the organization's key strategies for making this happen?
Objective 1 is supported by the following strategies: 1) Explore the ideas and technology at the intersection of the art and innovation communities; 2) Nurture strong, ongoing relationships with community partners and integrate them in program development. 3) Broaden the physical and virtual impact of SJMA experiences; 4) Strategy D: Engage the public in creative and experimental processes .
Objective 2 is supported by the following strategies: 1) Commit urgently to being accessible and welcoming for all audiences across our majority-minority community 2) Collaborate with creative individuals and organizations to solve critical issues in and around SJMA; 3)Build a non-hierarchical culture of knowledge-sharing, listening, and support; 4) Treat recruitment and retention as vital Museum responsibilities
Objective 3 is supported by the following strategies: 1) Develop a multi-year fundraising plan that makes a compelling case for general operating support, emphasizes SJMA’s creation of new models for cultural participation, or highlights SJMA as problem solver; 2) Deepen relationships with Museum supporters, rooted in a reciprocal, rewarding, and unique approach; 3) Connect to powerful advocates—individual, institutional, and corporate—who share the Museum’s values and goals
What are the organization's capabilities for doing this?
What have they accomplished so far and what's next?
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
SJMA regularly serves over 100,000 people per year through public programs, on- and off-site education and outreach. The largest provider of in-school arts education in Santa Clara County, it typically serves more than 45,000 school children annually through on-site programs including field trips and summer art camp and classroom-based programs ranging from free docent-led arts-appreciation lessons, to multi-week art-making courses aligned with state curricular standards in core subjects. On-site the Museum serves a demographically diverse audience that is 52% Caucasian, 26% Asian, 20% Hispanic, and 2% African American. 20% of the Museum’s general attendance is college students.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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What significant change resulted from feedback?
SJMA serves both teachers and students as core audiences. Since 2013 SJMA has been developing a STEAM (Science, Technology, Engineering, Art, Math) program for upper elementary school students that integrates hands-on arts activities into core classroom curricular standards. The program was originally developed as a ten-week program with fixed subject matter: art and science for third grade, art and math for fourth grade, art and engineering for fifth grade. After receiving feedback from teachers through both formal professional evaluation, surveys, and informal outreach that ten weeks was a challenging length to fit into the school year, the Museum has adjusted to now offer a flexible curriculum customizable by both length and mix of subject matter.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
San Jose Museum of Art Association
Board of directorsas of 12/05/2022
Glenda Dorchak
GMD Enterprises
Term: 2020 - 2023
Peter W Lipman
Research Geologist (emeritus), U.S. Geological Survey
William Faulkner
Attorney at Law, Co-Founder and Partner, McManis Faulkner
Peter Cross
Community Volunteer, Engineer (Retired)
Tad Freese
Attorney at law. Partner, Latham & Watkins
Cornelia Pendleton
CFO, University Art
Hildy Shandell
COO, Numescent
Richard A. Karp
Director, Novatel Wireless Inc.
Sarah North
Partner, KPMG LLP
Kimberly Lin
Community Volunteer
Robert S Lindo
General Counsel, Casino M8trix
Jeannine Jacobsen
Executive Vice President, COO, Technology Credit Union
Jeannie Pedroza
Community Volunteer; Delegate Trustee, Store Guild
Susan Curtin
Community Volunteer; Delegate Trustee, Let's Look at Art
Anneke Dury
Community Volunteer; Director, Focus Business Bank
Chandra Gnanasambandam
Senior Partner, McKinsey & Company
Cole Harrell
Founder, Harrell Fine Art
Tammy Kiely
Co-head of Technology, Media, and Telecom Investment Booking Services, Goldman Sachs
Leah Read
Community Volunteer; Delegate Trustee, Docent Council
Claudia W. Hess
Founder, Hess Art Advisory
Lorri Kershner
Owner, L Kershner Design
Wanda Kownacki
Former Healthcare Executive, Community Leader
Kimberly Lin
Community Volunteer
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 01/03/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.