ACCURACY IN MEDIA INC
On the front lines of the culture war.
Programs and results
What we aim to solve
Today’s media landscape is dramatically different from when our organization was founded in 1969. Most Americans consume their “news” online. In addition, cultural influencers in Hollywood and on social media are dramatically more effective – and more dangerous – at spreading leftist propaganda than the journalists of yesteryear. Rather than limiting their influence to newspapers, The New York Times is now creating classroom content. It has never been truer that politics is downstream from culture. As a result, Accuracy in Media is using a unique combination of investigative journalism and citizen activism to change laws and change the culture.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
AIM Report
The AIM Report, first published in 1972, is
currently the longest-running journal dedicated to exposing and correcting
media bias and errors.
The AIM Report is a valuable resource for our
thousands of members, who depend on it for the perspective and analysis they
won’t find in the “mainstream” media.
Investigative Journalism
Accuracy in Media uses investigative journalism to hold public policies actors and journalists accountable.
Where we work
External reviews
Our results
How does this organization measure their results? It's a hard question but an important one.
Total dollars received in contributions
This metric is no longer tracked.Totals By Year
Related Program
AIM Report
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our organization empowers individuals to hold journalists as well as public and private officials accountable, in order to achieve a well informed and free society.
What are the organization's key strategies for making this happen?
Accuracy in Media uses citizen activism and investigative journalism to expose media bias, corruption, and public policy failings.
What are the organization's capabilities for doing this?
Accuracy in Media began engaging in investigative journalism in the 1970's and has significantly increased our capacity in the decades since.
What have they accomplished so far and what's next?
Accuracy in Media was founded by Reed Irvine in 1969 with the goal of educating Americans about the dangers of media bias. At the time, 29 million viewers tuned in each night to watch Walter Cronkite misinform his audience about what was occurring in Vietnam.
For example, after the North Vietnamese were defeated in the Tet Offensive, Cronkite famously lied to his audience by proclaiming that the “war was now unwinnable.” His report to the American people was in direct contradiction to the facts on the ground. Regardless of what one thinks about the Vietnam War, we can all agree that Americans deserve an accurate representation of reality.
After years of effective activism, Reed Irvine and Accuracy in Media succeeded. In the words of Alex S. Jones, the director of the Shorenstein Center on the Press, Politics and Public Policy at Harvard's Kennedy School of Government, "I think AIM really was the fountainhead of the effort to denounce the liberal media, and create the image of the mainstream media as very liberal. And that effort has proved quite successful."
After Irvine passed away, The New York Times wrote, “[Accuracy in Media] paved the way for the tide of conservative talk shows, Web sites and news programming that would follow decades later.”
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to get honest feedback from the people we serve, It is difficult to identify actionable feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
ACCURACY IN MEDIA INC
Board of directorsas of 12/28/2021
Mr. Dan Backer
Accuracy in Media
Gene Schaerr
Niger Innis
Dan Backer
Tracy Dietz
Frank Howard
David Himes
David Keene
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
Transgender Identity
No data
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 12/28/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.