Brookings Area United Way envisions a world where all individuals and families achieve their human potential through education, financial stability, and healthy lives. Our mission is to unite people, share resources, inspire hope, and enrich lives for a stronger Brookings County. The United Way will raise funds as well as establish and evaluate priorities for the distribution of the funds raised.

To achieve our mission, Brookings Area United Way: 1. Conducts an area-wide fundraising campaign 2. Provides a flexible and responsive fund distribution program to member agencies who strive to meet area needs and reflect donors' interests 3. Builds and maintains a collaborative partnership with member agencies so that the needs of the area may be served effectively

Brookings Area United Way creates a maintains a strategic network of social service agencies and government groups, school districts, and other nonprofit partners in the community to research and understand the community's needs. Extending this network to local public and private entities, the United Way network broadens its scope of resources to address community needs.

By following the initiatives set in our five-year strategic plan, United Way gathers qualitative and quantitative dates to align with milestone marks. By keeping detailed records of all activity performed by the organization, United Way gathers information internally and with partnering agencies to show outcomes of the efforts by the organization and community programs.

Brookings Area United Way has accomplished collaboration through our community to provide services to those in need. We are continuing on this work for the future as well as preparing to fully tackle the community's most critical social issues.