Gospel Tide Broadcasting Association

Touching hearts on shores worldwide

aka The Tide ministry   |   Chambersburg, PA   |  www.thetide.org

Mission

Creatively sharing the Good News of Jesus Christ worldwide through media and partnerships. Our goal is to use radio broadcasts in the language people were born to speak to introduce those people to a personal God and to bring them into a life saving relationship with Jesus Christ.

Ruling year info

1973

Director

Rev. Donald J Shenk

Main address

P. O. Box 399

Chambersburg, PA 17201 USA

Show more contact info

Formerly known as

Gospel Tide Hour

EIN

23-7173366

NTEE code info

Religious Radio (X84)

Protestant (X21)

Radio (A34)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

There are many people throughout the world who live with a sense of hopelessness and lack of purpose. We aim to share the gospel with them in a culturally relevant and sensitive manner so that they can understand God's creative purpose for their lives and His provision for new life and hope through Christ.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Distribution of Radios and Media Players

The Tide provides radios and media players for community use in regions where the poverty level makes it prohibitive for people to purchase their own.  In India and Nigeria a sponsorship of $40 provides a radio or a combination radio and cassette player to be used as an outreach tool. In many cases a fresh set of batteries is provided each month for the first year, until a listening group has grown to the point where members can contribute to purchase batteries. Where cassette players, CD players and digital media players are distributed a series of prerecorded material is also supplied so that it can be listened to during times when there is no on air broadcast.

Population(s) Served
Adults
Economically disadvantaged people

The Tide ministry works with indigenous groups on the ground in various countries to produce and air Christian radio programs in the languages the local people were born to speak. The Gospel Tide Broadcasting Association is currently producing and airing Christian radio programs in 24 languages, potentially reaching almost a quarter of the world's population. Countries where we are currently active include Albania, Bhutan, India, Kosovo, Nepal, Nigeria, and Zimbabwe.

Population(s) Served
Adults
Indigenous peoples

Through short term mission trips The Tide ministry facilitates relationship building between Christian leaders in various countries, combined with teaching seminars to resource and equip indigenous leaders.

Population(s) Served
Christians
Indigenous peoples

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of broadcast audience members

This metric is no longer tracked.
Totals By Year
Related Program

Heart Language Radio Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Through analysis of broadcast coverage maps and population figures we endeavor to track our total potential audience.

Number of rallies/events/conferences/lectures held to further mission

This metric is no longer tracked.
Totals By Year
Related Program

Heart Language Radio Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Through direct reporting from ministry partners we track the number of events held to follow up with and disciple listeners. (Covid-19 related restrictions limited these events in 2020)

Number of fresh radio programs being produced

This metric is no longer tracked.
Totals By Year
Related Program

Heart Language Radio Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our ministry partners produce fresh content to be broadcast each week for all of our radio programs in each region of the world. The number of fresh programs increases as new languages are added.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our ultimate goal is to see that every person has the opportunity to hear the life transforming Gospel message in their own language. Through The Tide heart language radio broadcasts and related discipleship programs we aim to see people responding in faith to the God of the universe, accepting Jesus Christ as their Lord and Savior, and enabled to freely live out their faith in the context of their own community and culture.

The Tide works with ministry partners in various countries to identify and recruit indigenous ministers who are capable of sharing the Gospel message in their own language, to their own people, in a culturally relevant manner. These recruits are then trained in radio program production and used to produce The Tide heart language radio programs in studios in their own regions. The Tide also employs local staff in each country to follow up with listeners and engage them in activities to disciple them into committed Christ followers. Through short term mission trips experienced leaders from North America are invited to help train and resource emerging indigenous leaders in various regions of the world.

The Tide has a wide network of contacts in numerous countries and partners with other like minded ministries.

The Tide ministry has been steadily increasing the number of heart language radio programs we are producing, and expanding into new countries. Ministry partners have also increased the number of on the ground evangelistic campaigns and discipleship activities. In 2020 we entered into a new partnership with an organization in Pakistan to broadcast radio programs in both the Pashto and Saraiki languages. This year (2021) we are initiating a new radio broadcast in the Dari language for people living in Afghanistan, and partnering in an Arabic language TV program to teach the truth about Christ throughout the Middle East.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.

  • Who are the people you serve with your mission?

    We support, equip, and enable indigenous ministries to produce broadcast media content and to develop appropriate communication and leadership structures to make disciples for Christ and plant churches.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Constituent (client or resident, etc.) advisory committees, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Approved funding for a new radio broadcast to reach the Desia people group in India who are a smaller, somewhat marginalized tribal group that inhabits limited remote areas.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    The feedback process has been instrumental in assisting indigenous ministries to clearly establish their own vision and goals.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time,

Financials

Gospel Tide Broadcasting Association
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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Gospel Tide Broadcasting Association

Board of directors
as of 07/21/2022
SOURCE: Self-reported by organization
Board chair

John Walden

William Strausbaugh

Messiah College

Ed Asbury

Gannet Flemming

Lane Thrush

Keller-Williams Realty

Donald Shenk

Gospel Tide Broadcasting Association

John Walden

No Affiliation

John Miller

JHM Associates

Mel Andricks

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/1/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability