Gospel Tide Broadcasting Association
Touching hearts on shores worldwide
Programs and results
What we aim to solve
There are many people throughout the world who live with a sense of hopelessness and lack of purpose. We aim to share the gospel with them in a culturally relevant and sensitive manner so that they can understand God's creative purpose for their lives and His provision for new life and hope through Christ.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Distribution of Radios and Media Players
The Tide provides radios and media players for community use in regions where the poverty level makes it prohibitive for people to purchase their own. In India and Nigeria a sponsorship of $40 provides a radio or a combination radio and cassette player to be used as an outreach tool. In many cases a fresh set of batteries is provided each month for the first year, until a listening group has grown to the point where members can contribute to purchase batteries. Where cassette players, CD players and digital media players are distributed a series of prerecorded material is also supplied so that it can be listened to during times when there is no on air broadcast.
Heart Language Radio Programs
The Tide ministry works with indigenous groups on the ground in various countries to produce and air Christian radio programs in the languages the local people were born to speak. The Gospel Tide Broadcasting Association is currently producing and airing Christian radio programs in 24 languages, potentially reaching almost a quarter of the world's population. Countries where we are currently active include Albania, Bhutan, India, Kosovo, Nepal, Nigeria, and Zimbabwe.
Leader to Leader Conferences
Through short term mission trips The Tide ministry facilitates relationship building between Christian leaders in various countries, combined with teaching seminars to resource and equip indigenous leaders.
Where we work
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Number of broadcast audience members
This metric is no longer tracked.Totals By Year
Related Program
Heart Language Radio Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Through analysis of broadcast coverage maps and population figures we endeavor to track our total potential audience.
Number of rallies/events/conferences/lectures held to further mission
This metric is no longer tracked.Totals By Year
Related Program
Heart Language Radio Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Through direct reporting from ministry partners we track the number of events held to follow up with and disciple listeners. (Covid-19 related restrictions limited these events in 2020)
Number of fresh radio programs being produced
This metric is no longer tracked.Totals By Year
Related Program
Heart Language Radio Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Our ministry partners produce fresh content to be broadcast each week for all of our radio programs in each region of the world.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our ultimate goal is to see that every person has the opportunity to hear the life transforming Gospel message in their own language. Through The Tide heart language radio broadcasts and related discipleship programs we aim to see people responding in faith to the God of the universe, accepting Jesus Christ as their Lord and Savior, and enabled to freely live out their faith in the context of their own community and culture.
What are the organization's key strategies for making this happen?
The Tide works with ministry partners in various countries to identify and recruit indigenous ministers who are capable of sharing the Gospel message in their own language, to their own people, in a culturally relevant manner. These recruits are then trained in radio program production and used to produce The Tide heart language radio programs in studios in their own regions. The Tide also employs local staff in each country to follow up with listeners and engage them in activities to disciple them into committed Christ followers. Through short term mission trips experienced leaders from North America are invited to help train and resource emerging indigenous leaders in various regions of the world.
What are the organization's capabilities for doing this?
The Tide has a wide network of contacts in numerous countries and partners with other like minded ministries.
What have they accomplished so far and what's next?
The Tide ministry has been steadily increasing the number of heart language radio programs we are producing, and expanding into new countries. Ministry partners have also increased the number of on the ground evangelistic campaigns and discipleship activities. In 2020 we entered into a new partnership with an organization in Pakistan to broadcast radio programs in both the Pashto and Saraiki languages. This year (2021) we are initiating a new radio broadcast in the Dari language for people living in Afghanistan, and partnering in an Arabic language TV program to teach the truth about Christ throughout the Middle East.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Gospel Tide Broadcasting Association
Board of directorsas of 04/04/2023
John Walden
William Strausbaugh
Messiah College
Ed Asbury
Gannet Flemming
Lane Thrush
Keller-Williams Realty
Donald Shenk
Gospel Tide Broadcasting Association
John Walden
No Affiliation
John Miller
JHM Associates
Mel Andricks
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as: