Human Services


Birthright STL

Saint Louis, MO


Birthright is a non-profit organization providing free, confidential and professional counseling as well as practical assistance to women facing an untimely pregnancy. Birthright offers positive alternatives to abortion. We believe in the right of every pregnant woman to give birth and the right of every child to be born.

Ruling Year


Executive Director

Mrs. Maureen Zink LCSW

Main Address

2525 S. Brentwood, Ste. 102

Saint Louis, MO 63144 USA


crisis pregnancy counseling





Cause Area (NTEE Code)

Family Services (P40)

Health - General and Rehabilitative N.E.C. (E99)

Hot Line, Crisis Intervention (F40)

IRS Filing Requirement

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Social Media

Programs + Results

What we aim to solve

Birthright Counseling St Louis seeks to create community awareness of our unique services both for women (and men) who could benefit from our programs as well as potential donors who would support our programs. Birthright in St Louis is unique in the fact that we provide ongoing, free, professional perinatal and post partum counseling. We want the community to know who we are not and the fact that as an alternative to abortion organization; we do not get politically involved, protest, evangelize, show graphic images or use deceptive tactics. We have four full-time offices, strategically, located in the St Louis area. We want all women facing an unintended pregnancy to know Birthright will support them in choosing to carry their baby. We need financial support in order to provide the services that these women and their babies may need. So far in 2017, we have celebrated the births of 536 babies.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Professional Counseling

Pregnancy and Post Partum Groups


Melissa's Smile

Scholarship Program

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

Our organization's goal is for every woman, in St Louis, who is making a decision about her pregnancy or who doesn't want to choose abortion, but is feeling pressure to, will know that Birthright provides support in her choosing to have her baby. We want clients and donors to know that women who come to Birthright are never deceived, preached to, coerced or judged. We want to provide a safe place for women to set up a plan, a map for their pregnancy; which includes ongoing professional counseling (throughout her pregnancy and as long as she feels necessary after her baby's birth) and a multiplicity of programs and resources in order for her to have a stronger, more hopeful future for herself and her baby. Our goal is for women to feel competent and proud in their decision to carry their baby. Our goal is for women and their babies to be healthy, physically and mentally. Our goal is for women and their babies to live in a safe environment. Our goal is to help our women recover from past trauma and counsel them in areas of substance abuse, domestic violence and depression. Our goal is for the community to support our programs and understand that Birthright is different than other 'pro-life' organizations. Our goal is to grow our services with transportation, pre-natal health care and housing programs. Our goal is to increase our donor base and volunteers who will work for our mission. Our goal is to create a Young Professionals and 'Men for Birthright' fundraising groups.

Increase and expand our Social Media presence. Create a Marketing and Communication plan with help from focus groups. Contact local media (radio and television) about a promotional spot about Birthright. Increase and expand community outreach visits with agencies who work with women with similar demographics. Increase and expand relationships with local OB/GYN's and prenatal care clinics. Increase and expand outreach to high schools and college campuses. Secure large donors and corporate sponsors who would potentially partner with Birthright Counseling, St. Louis. Seek out key individuals to start a 'Men for Birthright' Group and Young Professional fundraising groups. Increase outreach to diverse faith communities. Our counselors will continue to meet with their clients, individually and through groups. Our clients will receive support through texts, phone calls, home and hospital visits as well as classes.

Board members on our Advancement, Marketing and Board Development committees will reach out to members of the community. Our fundraising arm, The Friends of Birthright will continue to try to increase their membership as well as attendance at fundraising functions. The Executive Director will consult with Marketing and Communication professionals to upgrade our marketing plan. The Executive Director, Counselors and the Outreach Coordinator will continue community outreach and development with other professionals in the community. The Executive Director and Counselors will continue participation in and relationships with Feed my People, Generate Health and SSM Cardinal Glennon Safe Kids program.

Number of client visits, counseling/ interventions and outcome will be available on our client database. Through this we can determine an increase in clients, what interventions worked and the health and well-being of the client and baby 12 months post- partum. The donor database is a sophisticated tool we can use to determine the number of donors and at what level. This database also tracks events and the number of participants and sponsors. Media such as radio and television would be used to explain our mission as well as 'who we are not' (political or activist). Two such engagements would be progress. In one year, if we have 15 regular members of a Young Professionals group meeting 5 times a year, with 2 events that would be progress. If we have one 'Men for Birthright' event in 2018 (golf tournament or a Final Four watch party, that would be progress. If we could get a local grocery chain to give our moms vouchers for fresh produce, that would be progress.

We have two large fundraising events, a Gala at the Ritz and a Run/Walk coordinated and staffed by the Friends of Birthright. The Friends of Birthright also host Spring Flings, Card Parties and shopping fundraisers. We have in place, a client database with solid evidence that Birthright's counseling model is effective. We are putting more time and effort into showing appreciation and making personal contacts with our donors. We are planning on hiring a Development professional as well as an in-house Marketing Intern. Local Universities partner with us to educate MSW students. We have a reciprocal relationship with SSM Cardinal Glennon, Feed My People and Generate Health. We have a recently updated website, Facebook page, Twitter page, YouTube channel and Development video. We speak yearly at 16 high schools in the St Louis area.

External Reviews



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The people, governance practices, and partners that make the organization tick.

Need more info?

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  • Address, phone, website and contact information
  • Forms 990 for 2017, 2016 and 2015
  • A Pro report is also available for this organization.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?