We're Listening

Saint Louis, MO   |


Birthright is a non-profit organization providing free, confidential and professional counseling as well as practical assistance to women facing an untimely pregnancy. Birthright offers positive alternatives to abortion. We believe in the right of every pregnant woman to give birth and the right of every child to be born.

Ruling year info


Executive Director

Mrs. Maureen Murphy Zink LCSW

Main address

2525 S. Brentwood, Ste. 102

Saint Louis, MO 63144 USA

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NTEE code info

Family Services (P40)

Health - General and Rehabilitative N.E.C. (E99)

Hot Line, Crisis Intervention (F40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Birthright Counseling St Louis seeks to create community awareness of our unique services both for women (and men) who could benefit from our programs as well as potential donors who would support our programs. Birthright in St Louis is unique in the fact that we provide ongoing, free, professional perinatal and post partum counseling. We want the community to know who we are not and the fact that as an alternative to abortion organization; we do not get politically involved, protest, evangelize, show graphic images or use deceptive tactics. We have four full-time offices, strategically, located in the St Louis area. We want all women facing an unintended pregnancy to know Birthright will support them in choosing to carry their baby. We need financial support in order to provide the services that these women and their babies may need.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Professional Counseling

At Birthright Counseling, St. Louis we believe that our professional counseling is our most valuable asset. All of our counselors have master's degrees in Counseling or Social Work. They are trained to offer confidential, non-judgmental counseling and support to women who are abortion minded or "abortion vulnerable". By focusing on the source of her pressure to have an abortion and creating an individual plan, a woman with an unintended pregnancy can confidently choose to have her baby and feel empowered as a mother.

Population(s) Served
Women and girls

Professionally led perinatal and postpartum support groups for clients throughout their pregnancies and after their babies are born.

Population(s) Served
Family relationships
Women and girls

Personal Development coupled with parenting classes are available for Birthright Clients.
Topics include pre-natal care,domestic violence, baby safety, nutrition, labor and delivery, post partum depression

Population(s) Served
Women and girls

Financial Assistance and Counseling for Birthright parents who through a prenatal diagnosis or at the time of delivery learn their child has a disability. Counseling provides emotional support and help navigating special services for their child. This fund assists with expenses specific to their child's special needs.

Population(s) Served
Women and girls
Men and boys

Assistance for Birthright clients whose education is interrupted by a pregnancy.
Tuition, Books, Program Enrollment, uniforms are some form of assistance for GED, trade school or colleges.

Population(s) Served
Women and girls

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Increasing number of women who are aware of Birthright Counseling, St. Louis therefore increasing the number of women counseled.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Family relationships, Social and economic status, Health

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Context Notes

Through Community Partnerships, Social Media, Outreach and Former Clients we will increase awareness of Birthright for any woman in the community who needs support during pregnancy.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our organization's goal is for every woman, in St Louis, who is making a decision about her pregnancy or who doesn't want to choose abortion, but is feeling pressure to, will know that Birthright provides support in her choosing to have her baby. We want clients and donors to know that women who come to Birthright are never deceived, preached to, coerced or judged. We want to provide a safe place for women to set up a plan, a map for their pregnancy; which includes ongoing professional counseling (throughout her pregnancy and as long as she feels necessary after her baby's birth) and a multiplicity of programs and resources in order for her to have a stronger, more hopeful future for herself and her baby. Our goal is for women to feel competent and proud in their decision to carry their baby. Our goal is for women and their babies to be healthy, physically and mentally. Our goal is for women and their babies to live in a safe environment. Our goal is to help our women recover from past trauma and counsel them in areas of substance abuse, domestic violence and depression. Our goal is for the community to support our programs and understand that Birthright is different than other 'pro-life' organizations. Our goal is to grow our services with transportation, pre-natal health care and housing programs. Our goal is to increase our donor base and volunteers who will work for our mission. Our goal is to create a Young Professionals and 'Men for Birthright' fundraising groups.

Increase and expand our Social Media presence. Create a Marketing and Communication plan with help from focus groups. Contact local media (radio and television) about a promotional spot about Birthright. Increase and expand community outreach visits with agencies who work with women with similar demographics. Increase and expand relationships with local OB/GYN's and prenatal care clinics. Increase and expand outreach to high schools and college campuses. Secure large donors and corporate sponsors who would potentially partner with Birthright Counseling, St. Louis. Seek out key individuals to start a 'Men for Birthright' Group and Young Professional fundraising groups. Increase outreach to diverse faith communities. Our counselors will continue to meet with their clients, individually and through groups. Our clients will receive support through texts, phone calls, home and hospital visits as well as classes.

Board members on our Advancement, Marketing and Board Development committees will reach out to members of the community. Our fundraising arm, The Friends of Birthright will continue to try to increase their membership as well as attendance at fundraising functions. The Executive Director will consult with Marketing and Communication professionals to upgrade our marketing plan. The Executive Director, Counselors and the Outreach Coordinator will continue community outreach and development with other professionals in the community. The Executive Director and Counselors will continue participation in and relationships with Feed my People, Generate Health and SSM Cardinal Glennon Safe Kids program.

We have two large fundraising events, a Gala at the Ritz and a Run/Walk coordinated and staffed by the Friends of Birthright. The Friends of Birthright also host Spring Flings, Card Parties and shopping fundraisers. We have in place, a client database with solid evidence that Birthright's counseling model is effective. We are putting more time and effort into showing appreciation and making personal contacts with our donors. We are planning on hiring a Development professional as well as an in-house Marketing Intern. Local Universities partner with us to educate MSW students. We have a reciprocal relationship with SSM Cardinal Glennon, Feed My People and Generate Health. We have a recently updated website, Facebook page, Twitter page, YouTube channel and Development video. We speak yearly at 16 high schools in the St Louis area.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback



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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Access beautifully interactive analysis and comparison tools
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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Board of directors
as of 12/21/2022
SOURCE: Self-reported by organization
Board chair

Mrs. Joan Walsh

Birthright Counseling

Term: 2023 - 2023

Missy McKernan

Christopher Struttman

Elaine Knight

Mark Guyol

Rochelle Jones

Gerard Mudd

Dennis Port

Lisa Capshaw Cushing

Mary Kreienkamp

Joan Walsh

Jim Corrigan

Susanne Doran

Joan Arbuszewki

Timothy Cardinal Dolan

Rev. Kerri Mack

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/22/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data


No data

Equity strategies

Last updated: 01/22/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.