Ann Arbor Art Center

At the successful conclusion of our 2013-2016 strategic plan, the Art Center is ready to
tackle an updated vision that will begin with strengthening the financial foundation of the
organization. Over the past 12 months the Art Center has turned away over 500 patrons
because classes were at capacity and events were sold out.

We are actively preparing to meet the economic opportunities and challenges of the future.
To this end we are developing a robust, state-of-the-art business model, one that is flexible
and enables the Art Center to continue to serve our mission, retain our talented
professionals, and easily adapt to inevitable economic fluctuations.

Goal #1 – Happy Employees
Create a positive work environment through ongoing facility and space
improvements and by nurturing a creative culture.

Goal #2 – More Space
Expand capacity from 5 to 9 classroom/flexible spaces enabling the Art Center.

Goal #3 – Increase Fundraising Capacity
Build and nurture strong relationships with current and new donors, passionate
students, talented artists, and art enthusiasts, positively impacts our fundraising
success in the organization.

Goal #4 – Rebrand
Founded in 1909, and having been in our current location in downtown Ann Arbor
for the past 43 years, the Art Center is looking to update our brand.

Goal #1 – Happy Employees

Strategies for Success:
1. Ensure competitive employee compensation and benefits packages.
2. Continuously improve the workplace environment.
3. Support professional and personal employee development.

Goal #2 – More Space

Strategies for Success:
1. Launch ArtNext Capital Campaign.
2. Successfully raise $4.0M to fund the purchase of the adjacent building and
contiguous renovations.
3. Deliver excellence in programming for expanded space.

Goal #3 – Increase Fundraising Capacity

Strategies for Success:
1. Continue efforts to develop and implement a comprehensive donor
relations strategy for the organization.
2. Build a strong board of directors capable of leveraging their networks to
expand community reach and visibility.
3. Attract and hire additional resources to support the development team.

Goal #4 – Rebrand

Strategies for Success:
1. Elevate our digital presence in all that we do.
2. Work with The Phire Group to refresh the visual identity.
3. Launch a rebranding initiative concurrent with the expansion grand opening.