PLATINUM2024

KEEP SEDONA BEAUTIFUL INC

Celebrating Our First 50 Years

Sedona, AZ   |  www.keepsedonabeautiful.org

Mission

Keep Sedona Beautiful is committed to protect and sustain the scenic beauty and natural environment of Sedona and the Verde Valley. Celebrating Our First 50 Years Environmental Stewards Since 1972

Notes from the nonprofit

Organization’s History KSB was founded in 1972 on the principles that (i) preservation of the natural beauty of Sedona; (ii) encouraging construction or reconstruction of buildings in harmony with the character of the area; (iii) seeking cooperation with builders and developers to save as many trees and plants on each site and disturbing the earth as little as possible; (iv) encouraging commercial establishments and homeowners to plant native species on their premises; (v) commercial signage was important in setting the character of the community; (vi) fostering regular clean-up days and encouraging property owners to maintain neat and orderly premises; (vii) stimulating a spirit of civic pride among all organizations, including youth organizations; and (viii) providing recognition of public-spirited citizens and organizations who have done an outstanding job in building design or re-design, signage, or landscaping was “good business” and beneficial to the creation of a successful community. This vision has resulted in a volunteer organization today which has a membership of friends, neighbors, visitors, and business owners who share an appreciation for Sedona’s natural beauty and small town charm. As a further result, Sedona’s “Red Rock Country” is not just quiet azure skies above red rock palisades; it is also litter-free roadways, gentle and effective signage, awesome starry night skies, an abundance of protected open spaces, buildings and landscaping in harmony with the environment, and so much more. KSB has made great strides in the preservation of this amazing community we call home. KSB exists and operates at the crossroads of environmental issues affecting our region and is ideally suited to look after the environmental interests of the Verde Valley/Sedona area’s 70,000 residents as well as the 3+ million travelers who annually visit. The environmental needs arise from KSB’s mission to educate residents and travelers about the extraordinary beauty of this area, its conservation and preservation needs, and advocacy programs to ensure its pristine condition is enjoyed by future generations. The intense pressure on the region, resulting from increased population and visitors, requires careful diligence and stewardship. Since its founding 0 years ago, KSB has grown into Sedona’s leading environmental organization with active participation in programs encompassing at least the ten sectors listed below: • Environmental Education • Native Plant Species • Water Conservation Education • Invasive Plant Species • Dark Skies • Quiet Skies • Litter-free Roadways • Speaker Series • Awards of Excellence • Scholarship Programs • Environmental Art Programs

Ruling year info

1973

President

Mr. Craig Swanson

Executive Vice President

Carla Williams

Main address

360 Brewer Rd

Sedona, AZ 86336 USA

Show more contact info

EIN

23-7313508

NTEE code info

Environmental Quality, Protection, and Beautification N.E.C. (C99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We believe that in Sedona and the Verde Valley the environment is our economy. That environment is constantly under threat from pollution, overdevelopment, the mega-drought we're experiencing, unsustainable lifestyles and a host of other challenges. Keep Sedona Beautiful has throughout our 50 years of service worked to mitigate those threats while educating the public on how to live sustainably.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Native Plant Workshop

Annual Native Plant Workshop – Since 1979, KSB has educated thousands of community members on the benefits of using native plants and low water use landscaping.

Population(s) Served
Adults

Preserving the Wonder ™Speakers Series – KSB brings experts to our community monthly to discuss their views on nature and conservation issues.

Population(s) Served
Adults

Annual Awards of Excellence Program – KSB is a community leader in the recognition of excellence in building design, landscaping and community service through this awards program.

Population(s) Served
Adults

Litter Lifters - the famous corps of more than 120 KSB volunteers clear litter from over 65 miles of streets and roads in the “Greater Sedona” area.

Population(s) Served
Adults

Land Preservation Task Force – KSB lead the effort to secure several millions of dollars in funding to purchase over 500 hundred acres of unique and sensitive lands around Sedona that are now part of the Coconino National Forest.

Population(s) Served
Adults

Water Sustainability - KSB administers the Water Wise Alliance which promotes water awareness throughout the region. We are also a founding member of the Verde River Basin Partnership which promotes the use of unbiased science and education in sustaining our surface water and groundwater within the Verde River Basin.

Enforcement of Water Quality Standards on Oak Creek-In the late 1980’s KSB lead an effort to sustain the water quality of Oak Creek getting federal and state agencies to enforce water quality standards.

Oak Creek Designated Unique Arizona Waterway-KSB lead the effort in having the State of Arizona acknowledge the importance of this significant natural resource.

Population(s) Served
Adults

Sign Ordinances in Yavapai County and City of Sedona- Working with local government and the business community KSB lead the effort to establish outdoor sign ordinances.

Population(s) Served
Adults

Dark Skies – KSB works to protect our fabulous night skies by collaborating with local government agencies and business and community leaders on dark sky compliant lighting design.

Sedona was named the World's Eighth International Dark-Sky Community. The designation of Sedona as an International Dark-Sky Community is the result of a renewed collaboration between the City and KSB. Intense, coordinated work by KSB's Dark-Sky Committee and City staff during the summer and fall of 2013 and more fine-tuning in the spring of 2014, resulted in a successful application to the IDA, and Sedona receiving the designation.

Population(s) Served
Adults

Covered Load Ordinance – KSB wrote and championed a covered load ordinance which was adopted by the Sedona City Council in 2006 which made litter resulting from an unsecured load an enforceable offense.

Population(s) Served
Adults

Where we work

Awards

Dark Sky Defender 2015

International Dark Sky Association

Affiliations & memberships

Founding Member of the Sustainability Alliance 2014

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of acres of land protected

This metric is no longer tracked.
Totals By Year
Related Program

Land Preservation Task Force

Type of Metric

Other - describing something else

Direction of Success

Holding steady

Context Notes

We raised over 18 Million to purchase this land so it could be protected permanently by donating it to the National Forest.

Total pounds of debris collected

This metric is no longer tracked.
Totals By Year
Related Program

Litter Lifters

Type of Metric

Other - describing something else

Direction of Success

Increasing

Context Notes

This is our estimate of the number of pounds of litter removed each year.

Total number of organization members

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Increasing

Total number of new organization members

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Increasing

Number of coalition meetings

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Holding steady

Context Notes

Meetings of the Sustainability Alliance of which we are a founding member

Number of press releases developed and distributed

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Describing events and achievements.

Number of community events or trainings held and attendance

This metric is no longer tracked.
Totals By Year
Related Program

Speaker Series

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Speaker Series events, Native Plant Workshop events, Community Conversations, and Candidate Forums

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We strive to maintain and enhance the scenic beauty and environment of our area, which entails many programs and initiatives. Some have been in place for all 50 years of our existence as a non-profit and some of which are newer. Our longest-running program, which is at the heart of our mission, is litter lifting. We keep over 50 miles of streets and roads clean of litter. This past year, we formally added a number of streets within the city limited, and look forward to expanding even more. Dark Skies are extremely important to residents and visitors, prompting us to lead the effort to become only the 8th dark sky certified location in the world. We are strongly supporting the initiative by Yavapai County to become the first dark sky county on the US. We're also leading a new effort to help businesses and residences replase noncompliant lighting by subsidizing replacements. Finally, we're planning to udtate our building to become a model of energy effic

We actively oppose unsustainable or inappropriate development proposals while supporting those that are sustainable and appropriate. In particular, we've begun focusing on the need for workforce and affordable housing in our area. We engage directly with county and city governments as they develop long-range plans, strongly advocating for the protection of our environment and for focusing on fostering sustainable communities. Our ongoing Speaker Series stresses educating the community on threats to the environment and on sustainable living. Our litter lifting program will continue to be a key focus.

We have a corps of some 90 volunteer litter lifters. Our volunteers also include retired professionals adept at analyzing problems and arriving at proposed solutions. For example, when we needed to administer a survey to identify resident concerns on the various aspects of the new Yavapai County Comprehensive Plan, we called on both a retired Project Manager and a retired expert in survey development. The draft survey we offered to the county was used by them in its entirety. Our fundraising has been excellent over the decades, allowing us to support initiatives like donating the first GIS system to the City of Sedona, paying for an extensive study of the water quality in Oak Creek, and paying for a wildfire analysis that supported our strong opposition to a development on land completely surrounded by National Forest land. We have an endowment fund sufficient to see us through a prolonged financial recession resulting in decreased membership contributions.

In our 50 years, we have seen significant successes. Prior to the incorporation of Sedona in 1988 we acted as a de facto city government, convincing businesses to remove unsightly signs and billboards and to redesign new buildings aesthetically. We wrote the first Sedona sign ordinance that was adopted. We likewise authored the first covered load ordinance. Our efforts, along with the efforts of others in the community, have resulted in a number of inappropriate development proposals being denied or withdrawn. We led the effort to raise over $18 million to purchase 518 acres of critically important private land that was then donated to the Red Rock District of the Coconino National Forest. Our efforts resulted in Sedona being named the 8th dark sky location in the world, and we supported efforts that resulted in the Village of Oak Creek, Cottonwood and Camp Verde also seeking and receiving Dark Sky certification from the International Dark Sky Association. We were the driving force behind a successful effort to enact the first voluntarily agreement with helicopter tour operators that sets minimum altitudes and restricts flight paths to prevent flying over neighborhoods.

We're currently working closely with Yavapai County to influence the development of the new County Comprehensive Plan. We're also working with the City of Sedona as they revise their Community Plan.

We're actively working to limit the damage that OHVs are causing on the Coconino National Forest, and we're engaged in an initiative to make our building (donated to us) an example of how to retrofit to become energy efficient.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

KEEP SEDONA BEAUTIFUL INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

KEEP SEDONA BEAUTIFUL INC

Board of directors
as of 01/29/2024
SOURCE: Self-reported by organization
Board co-chair

Mr. Craig Swanson

Keep Sedona Beautiful

Term: 2022 - 2024


Board co-chair

Carla Williams

Keep Sedona Beautiful

Term: 2022 - 2024

Abbie Denton

Keep Sedona Beautiful

Craig Swanson

Keep Sedona Beautiful

Peggy Chaikin

Keep Sedona Beautiful

Carla Williams

Keep Sedona Beautiful

Kali Gajewski

Keep Sedona Beautiful

Donna Hadland

Keep Sedona Beautiful

Rob Harrison

Keep Sedona Beautiful

Mark Lawler

Keep Sedona Beautiful

Tom Marlow

Keep Sedona Beautiful

Bob Rothrock

Keep Sedona Beautiful

Marshall Whitmire

Keep Sedona Beautiful

Lynn Zonakis

Keep Sedona Beautiful

Robert Adams

Keep Sedona Beautiful

DeAnna Bindley

Keep Sedona Beautiful

John Black

Keep Sedona Beautiful

Suzanne Castner

Keep Sedona Beautiful

Kevin Cook

Keep Sedona Beautiful

PJ Harrison

Keep Sedona Beautiful

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 1/21/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender

The organization's co-leader identifies as:

No data

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 01/20/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.