WILD Foundation

aka WILD Foundation   |   Boulder, CO   |  https://www.wild.org


WILD builds strong communities that respect and protect nature for the benefit of all life. WILD has assembled leaders from all sectors of society and from all over the world to come together for the twin purposes of forging strong policy communities with shared goals and objectives for the protection of nature, and building respect for Earth’s wilderness. Putting respect for nature at the center of the leadership community and stewarding coordinated action for her protection is what we do best. We invite you to join us as we continue to implement proven solutions that educate world leaders and grassroots decision makers on the necessity and wonder of Earth’s remaining wild places. Your support builds powerful communities that enact new and higher quality protections for nature.

Ruling year info



Mr. Vance Martin

Main address

717 Poplar Ave

Boulder, CO 80304 USA

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NTEE code info

Protection of Endangered Species (D31)

Environmental Quality, Protection, and Beautification N.E.C. (C99)

Land Resources Conservation (C34)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We face a never-before-seen challenge: protect Earth’s wild places at a global-scale or face life-threatening consequences. Fortunately, we also possess unprecedented levels of knowledge and technology to accomplish this task. What is missing is coordination. Without coordination across institutions, culture, and nations, all the technology in the world cannot add up to a global solution. We need to work together. And WILD is here to help. For over 40 years, the WILD Foundation has developed cutting-edge, large-scale conservation solutions to protect wilderness. We ease cooperation between grassroots actors and national governments. This requires working with respect, respect for wilderness, respect for wildlife, and respect for each other. Respect is the true basis of sustainability. That is why WILD’s strong international team simultaneously works at the highest echelons of government and on a grassroots level to build support in communities worldwide for the protection of wilderness

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Nature Needs Half

In the next 30 years, the world is on track to lose 50% of all species if we do not act now to stop it. The next two years are critical if we are to halt the Sixth Mass Extinction in its tracks. And we have an unprecedented window-of-opportunity to do so.

The WILD Foundation is coordinating a campaign to reach 40% of the world’s population in two years’ time in order to protect 50% of Earth by 2050. The growing scientific consensus is that we will save nature and all life on Earth if we protect more than half of Earth’s ecosystems in the next 30 years.

Humanity confronts a never-before-seen challenge that jeopardizes life as we know it. Fortunately, we are in possession of unprecedented tools to protect the future. If we act quickly, with commitment and coordination, we can protect life on Earth.

Population(s) Served

Of two remaining desert elephant herds on planet Earth, one is in Mali, at the epicenter of a violent conflict. The Mali Elephant Project works to support villages in this region to protect the desert elephant population in central Mali, West Africa. We empower local communities to resist wildlife criminals and manage resources sustainably, restore degraded ecosystems, and thereby coexist peaceably with elephants.

Population(s) Served
Indigenous peoples

Abby was on the cusp of graduating fourth grade in the gifted and talented program when she concluded that there was no use in trying anymore. “The world is just too messed up,” she told teachers and friends. But one of her teachers wasn’t willing to let her give up so easily.

After finding CoalitionWILD online, Abby’s teacher connected her with an international network of peer leaders ages 12-35. These leaders, in turn, encouraged Abby to start her own project to save nature. Their inspiration was enough for Abby to find the motivation to launch two initiatives, one to help defend an endangered elephant herd in West Africa and the other to halt the trafficking of Slow Lorises.

When Abby saw that her leadership could make improvements for wildlife around the world, Abby discovered the hope she needed to become a part of a growing movement of young people overcoming extraordinary challenges for the defense of nature.

Population(s) Served
Young adults

The Survival Revolution is an international movement harnessing the power of people and storytelling to protect half of Earth’s land and seas in time to save our common home and the future. Your voice is needed.

Population(s) Served
Children and youth
Children and youth

For hundreds of years the Yawanawá People have stewarded healthy and intact forest biodiversity and continue to do so even today. Supporting and expanding the rights of the Yawanawá and other Indigenous Peoples to steward their traditional lands is an important and efficient way to protect our biosphere.

The Yawanawá and other Indigenous Peoples’ lifeways are under attack, first from short-sighted political leaders, illegal loggers and miners, and now from the coronavirus. If they are to continue to successfully protect the forest for all of us, we must aid them by supporting progressive and sustainable policies and providing immediate assistance in times of crisis.

Population(s) Served
Ethnic and racial groups
Ethnic and racial groups
Ethnic and racial groups

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Protect 50% of the planet by 2050.

Yes, we know: it’s ambitious. It is, in fact, as ambitious as it is necessary.

Scientific research tells us that for life to thrive on Earth, we must protect 50% of the planet by 2050. We call it Nature Needs Half, and we are organizing a campaign that will reach 40% of the world’s population by the end of 2020 to demonstrate to the United Nations that Earth’s people care about the future, they care about nature, and they are ready to protect half of planet for the benefit of all life. Reaching this goal by 2050 will halt the Sixth Mass Extinction in its tracks, and will ensure that the species and ecosystems that help regulate weather and climate remain intact and functioning. WILD cannot do this alone. That is why we are working to make 50% by 2050 the new target at the 2020 Convention on Biological Diversity. Setting 50% by 2050 as the international goal gives conservation leaders and organizations from around the world the mandate to push for larger protected areas in their communities.

In 2019 we will be launching a campaign to gather support from 40% of the world’s population. This campaign will occur primarily in the BRICS (Brazil, Russia, India, China, and South Africa). These countries have tremendous regional and international sway, and they often act as a bridge between the highly developed nations of North America and Europe and developing nations worldwide. With 40% of the world’s population and most of its biodiversity in the BRICS, it is essential to gain their support for Nature Needs Half. If we can get the BRICS countries to agree to support 50% by 2050 as the new target at the 2020 Convention on Biological Diversity, then their influence will bring many other countries to the table in support.

The 2020 Convention is just one way WILD is working to protect wilderness on a global scale. From CoalitionWILD’s work with emerging leaders under the age of 35 to the Mali Elephant Project empowering local villages to protect one of just two remaining herds of desert elephants, WILD is fostering on-the-ground leadership around the world for the defense of nature.

WILD is uniquely suited to the task. More than forty years ago we started in one of the BRICS nations (South Africa) when our founders were the first to remove a large mammal from the endangered species list by saving the southern white rhino from extinction. This experience taught them that the quest to save species will ultimately fail if we don’t build a global effort to protect wild places. Since then, WILD has been working to make wilderness protection a priority in nations around the world, and we are well-positioned to work in the BRICS nations where we have many strong partnerships that will help organize and implement regional campaigns for Nature Needs Half.

While convincing the BRICS countries to adopt 50% by 2050 is daunting, we have a strong basis for believing we can do so. WILD was founded in South Africa and we have a sister organization that still works to protect wilderness there. We have been working in China for the last four years, successfully adding wilderness into their national frameworks for environmental protection. We are also partnered with one of the largest environmental groups in India.

While small, our team of world-class professionals is doggedly committed to the defense of nature

International Wilderness Policy
WILD has placed and kept wilderness on the agenda in international institutions. Because of our work, primarily through the World Wilderness Congress which we organize approximately every four years, numerous new protected areas have been established and expanded. And we have literally helped create the world for “wilderness” in several languages.

Protected Areas Free of Industrial Extraction
Through a WILD-led initiative and campaign, 150 countries agreed in 2016 to a recommendation against industrial-extraction in protected areas. Shocking though it may be, this is the first time countries have come together around such a decision. As a result, millions of square kilometers of new protected areas created since then have benefited from this resolution.

Addressing the Root Cause of Wilderness Degradation
More than forty years ago, WILD’s founders were the first to take a large mammal off the endangered species list when they saved the Southern White Rhino from the brink of extinction. What they learned from that experience, however, is that if we take a species-by-species approach to the biodiversity crisis, we will win a lot of battles but ultimately lose the war for a wild planet. As a result of that lesson, WILD has worked to build a coordinated, international community of leaders for wilderness, strengthening respect and protection for wildlife and wild places around the world. This work is evident in the first continental-scale wilderness and protected area agreement which we facilitate at the highest echelons of North American land management agencies and in our grassroots work with emerging leaders on the frontlines of conservation’s biggest challenges in the CoalitionWILD program.


WILD Foundation

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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WILD Foundation

Board of directors
as of 02/22/2022
SOURCE: Self-reported by organization
Board chair

Joel Holtrop

United States Forest Service (retired)

Charlotte Baron

Fulcrum Publishing

Vance Martin

The WILD Foundation

Kat Haber

Center for Alaskan Coastal Studies

David Barron

International Conservation Caucus Foundation

Ed Sanders

Sanders International

Lindsay Ellis

Grand Valley State University

Jonathan Miller

Born Custom Guitars

Lena Georgas


Clay Stranger

Rocky Mountain Institute

Swati Hingorani

International Union for the Conservation of Nature (IUCN)

Keith Sproule

Abercrombie and Kent Philanthropy

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/19/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation

No data


No data

Equity strategies

Last updated: 10/19/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.