ROCK THE CAUSE INC

aka Rock the Cause Records   |   Minneapolis, MN   |  www.irockthecause.org

Mission

Rock the Cause is out to make the world a better place through music. We use our record label, concert events, volunteer drives, and high school music program to raise funds, increase awareness, and recruit volunteers, for other nonprofit organizations.

Ruling year info

2007

Principal Officer

Mr. Scott Herold

Main address

2601 Sunset Boulevard Suite 1 B

Minneapolis, MN 55416 USA

Show more contact info

EIN

26-0591013

NTEE code info

Fund Raising and/or Fund Distribution (A12)

Other Youth Development N.E.C. (O99)

Arts Education/Schools (A25)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Rock the Cause to inspire, educate, and build a new generation of giving. Nonprofits struggle to attract millennial aged donors and volunteers. We engage the millennial audience on their own terms through music streams and downloads, classroom workshops, concerts, volunteer drives, and partnering with artists who are the voice of the generation. We introduce the millennial audiences to charities through our engagement methods. For example Rock the Cause music releases have been streamed over 27 million times. That's a significant amount of people who are discovering and supporting a cause simply by doing something they love - listen to music. We also conduct classroom workshops to educate students on nonprofit volunteer and career opportunities. We help them organize music concerts, student music compilations, and we provide internships that give the students hands-on real life job experiences.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Rock the Cause Records

Rock the Cause Records is the worlds only full-time record label that releases music albums and singles with the proceeds benefiting charity.

Population(s) Served
Adults

We partner with K-12 programs to help students discover ways they can get involved in their communities and we educated them on civic engagement careers in both the nonprofit and for profit sectors.

Population(s) Served
Children and youth
Adolescents

Rock the Cause Business of Media Vocational Discovery Program at High School for Recording Arts (HSRA)
Over the past 3 years, the Rock the Cause Vocational Discovery program at HSRA has provided paid internships to nearly 50 HSRA students, and $80,000 in wages and stipends paid to HSRA students. These funds came from a mix of workforce dollars from the Ramsey County U-Lead program, CARES ACT Federal Funding, private and corporate donors, and community partners like Rock the Cause Records 501c3.
During the COVID-19 shutdown High School for Recording Arts vocational discovery program, lead by Scott Herold of nonprofit Rock the Cause Records, in partnership with Ramsey County U-Lead, was given special permission by Ramsey County Work Force solutions to continue having HSRA U-lead student interns work in a distance environment. Scott Herold presented the Ramsey County U-Lead program with a work plan for student to continue working from home. The plan also included a system to verify work was being completed and verified for payroll. As a result, 40 HSRA students enrolled in U-lead and CARES Act Funding continued to work from home during COVID-19.
The Job Tasks the students performed were as follows.
• Press Release Writing
• Web Content Writing
• Social Media Content Writing
• Audio Engineering Student Recordings
• Teaching Audio Engineering to other Youth via Zoom
• BMI and ASCAP Registration of Music
• Video Production and Editing
• Graphic Design
• Film Studies
• Film Festival Promotion and Entry
• Data Base Management
• Radio and Media Servicing of Electronic Press Kits
• E-mail Follow Up with Radio and Media Contacts
• Building Music Libraries for TV and Film, and Other Licensing
• Pod-Cast Recording
• Learning Entertainment Law and Best Practices
• Community Organizing
• Fundraising and Crowdfunding
• Business Writing and Communications
• Photography and Photo Editing
• Digital Distribution and E-commerce
The Business of Media Vocational Discovery program at HSRA provides real-world employment experiences while developing transferable job skills in business communications, e-commerce, Google Suite, computer skills, audio engineering, intellectual property best practices and law, business research skills, marketing, and promotions strategies, licensing and publishing, content development for a podcast, radio, TV, and streaming platforms as well as event planning, business budgeting, and financial planning.

Population(s) Served
Ethnic and racial groups
Young adults
Children and youth

Where we work

Awards

Capstone 2011

Junior Achievement

Affiliations & memberships

Junior Achievement Worldwide 2017

Junior Achievement Worldwide 2015

High School for Recording Arts 2020

High School for Recording Arts 2021

Ramsey County Workforce Solutions 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of students enrolled in service-learning courses

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Underserved Youth in our vocational discovery program.

Number of copies of work distributed/sold

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Adolescents, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Combined # of music downloads and streams on our nonprofit record label that raises awareness and support for artists and causes.

Total number of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of links and collaborations with external organizations that support student learning and its priority tasks

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of participants who felt that they have been provided with a range of options for future employment

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Total number of performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Young adults, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of external speaking requests for members of the organization

This metric is no longer tracked.
Totals By Year
Population(s) Served

Young adults, Ethnic and racial groups

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Hours of consulting time accessed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Young adults, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of consulting projects completed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Young adults, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of youth who demonstrate that they have developed knowledge about occupations

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of youth who demonstrate that they have developed a strong sense of self

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of youth who demonstrate that they are aware of their interests and abilities

This metric is no longer tracked.
Totals By Year
Population(s) Served

Young adults, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of youth who demonstrate leadership skills (e.g., organizing others, taking initiative, team-building)

This metric is no longer tracked.
Totals By Year
Population(s) Served

Young adults, Ethnic and racial groups

Related Program

Rock the Cause Records

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of clients placed in internships

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups

Related Program

Rock the Cause Vocational Discovery Program

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Number of clients passing job skill competency exams or assessments after completing course

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Social and economic status

Related Program

Rock the Cause Vocational Discovery Program

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Number of computer literacy/skills/technology courses conducted

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Children and youth

Related Program

Rock the Cause Vocational Discovery Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of financial literacy courses conducted

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Age groups

Related Program

Rock the Cause Vocational Discovery Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Average wage of clients served (in dollars)

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups

Related Program

Rock the Cause Vocational Discovery Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Rock the Cause is an award-winning nonprofit community organization and record label. Rock the Cause Records has worked with some of today’s most beloved artists and has sold over 500,000 singles, and its music releases have been streamed over 30 million times, generating nearly $750,000 directed to charitable causes around the world. Rock the Cause is widely recognized as an innovative thought leader in arts education and an innovator of vocational discovery programs for youth. Rock the Cause works daily with vulnerable populations of youth to teach them about careers in the arts and entertainment industry while they earn a high school diploma. The work of Rock the Cause has been featured by Rolling Stone, NPR, Billboard, and at education conferences like SXSW EDU, Z-Voices, and RAPSA. Learn more at www.irockthecause.org

Our goal is to create social and economic access to underserved populations of people through education, our record label, and community events.

We use our record label, concert events, volunteer drives, and high school music program to raise funds, increase awareness, and recruit volunteers, for other nonprofit organizations.

In August of 2017, High School for Recording Arts (HSRA) in partnership with nonprofit record label Rock the Cause Records, implemented a paid Business of Music and Media internship program. Since that time, the internship program has provided close to $100,000 in W2 wages and stipends to over 50 HSRA students living in Minnesota. In the Spring of 2019, the same program was replicated at High School for Recording Arts Los Angeles and 24 students were paid close to $20,000 in W2 Wages.

The wages and stipends for these programs are funded by private donors, corporate partners like Men's Warehouse and Music-Go-Round, and funds are administrated by Rock the Cause Records, Ramsey County Workforce Solutions, C.A.R.E.S. Act funding, and the State of California Jobs Program for Youth.
In the Business of Music internship, students earn experience in a real-world media environment, managing HSRA's bourgeoning record label Another Level Records, and award-winning HSRA made documentary films like RONDO: Beyond the Pavement.

The worlds only full time nonprofit record label dedicated to releasing music that impacts charity.
Worldwide music distribution
Worldwide social media and digital media capabilities
Large and small event capabilities
In classroom workshops on community service and the business of being a nonprofit
Large and small scale volunteer drive capabilities
Partnerships with celebrities and music artists across the globe
Vocational Discovery Programs in High School and Colleges

Perhaps you know our work. We are the same record label that helped Zach Sobiech to launch his charitable single 'Clouds'. Zach's music continues to inspire millions around the world and has nearly raised 1 million dollars for pediatric cancer research. More recently we released the inspirational hit song 'Hold You Up' by Matt Hires benefiting Ronald McDonald House Charities. Then there is also the critically acclaimed Farewell Transmission the Music of Jason Molina, which Rock the Cause released to much fanfare from the likes of NPR, Rolling Stone, Spin and more! The list goes on!

What you really need to know is simple. Over the past 13 years Rock the Cause has grown into one of the nation's most respected music nonprofits. We have helped dozens of organizations raise awareness, new stewardship, and hundreds of thousands of dollars. Through our work in colleges and high schools across the region, we have helped hundreds of students to discover an opportunity to give back.

We plan to expand our vocational discovery program across schools in America working in distance learning environment.

We are not a pass-through organization. We work hard to raise money. Sometimes it is a 99 cent song download. Other times it is a large scale concert event. All of this requires money for administration, technology, professional services, equipment, etc. We deliver impact on a grand scale. Music is our front line social mission.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

ROCK THE CAUSE INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

ROCK THE CAUSE INC

Board of directors
as of 6/18/2021
SOURCE: Self-reported by organization
Board chair

Rurik Hover

Rurik Hover

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 11/18/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Decline to state
Gender identity
Non-binary, Not transgender (cisgender)
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 11/18/2020

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.