PLATINUM2024

NEW DAY FOUNDATION FOR FAMILIES

Radical Good for Families Fighting Cancer

aka New Day Foundation   |   Rochester Hills, MI   |  www.FoundationforFamilies.org

Mission

New Day is an accessible, trusted, patient-centric Michigan cancer support organization that provides financial and emotional resources to improve quality of life and treatment outcomes.

Notes from the nonprofit

New Day is a transparent nonprofit with programs focused on addressing health equity. Our board and leadership team are open to questions and feedback from the community. The organization has experienced significant growth every year since its inception. In 2022 New Day experienced a 73% in new applications, but only a 6% increase in revenue. There has never been a better time to invest in the future of this organization. Thank you for your support, trust, and generosity.

Ruling year info

2009

Co-Founder and President

Gina Kell Spehn

Board of Directors

Michael Spehn

Main address

245 Barclay Circle Suite 300

Rochester Hills, MI 48307 USA

Show more contact info

EIN

26-0609040

NTEE code info

Children's and Youth Services (P30)

Family Services (P40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

New Day is working to solve the multi-faceted problem of cancer-related financial toxicity. The goal is to advance solutions for the most pressing problems faced by patients and caregivers. We're focused on three key components designed to both serve and solve the problem of financial toxicity: 1) continuing to offer financial assistance, emotional support and grocery shopping/delivery services; 2) collaborating with hospitals to reach more patients; 3) to utilize Unite Us, a technology platform that streamlines the referral process and improves access to vital assistance programs for cancer patients and their families.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Financial Assistance Program

New Day pays critical living expenses for Michigan families with a pediatric or adult cancer patient in active treatment. Payments are made directly to creditors for mortgage/rent, utilities, insurance, transportation, fuel, childcare, and more.

The purpose of this program is to alleviate financial toxicity, a harmful side effect that creates significant barriers to treatment and healing. Regardless of socio-economic status, financial toxicity can lead to crippling debt, bankruptcy and disruption to medical treatment, resulting in poor quality of life and reduced chance of overall survival.

Population(s) Served
Families
Children and youth
Caregivers
Economically disadvantaged people
People with diseases and illnesses

Emotional support plays an important role in the holistic care of a person with cancer and their loved ones. New Day has partnered with a diverse group of licensed therapists to provide mental health services for our families in a caring, confidential environment (including Spanish and Arabic counselors). Because we believe that emotional support services are a critical component to cancer treatment and recovery, New Day provides options to receive care at a discounted rate through our Emotional Support Program.

Population(s) Served

New Day began a grocery shopping and delivery program in April 2020 to minimize stress and lower risk for cancer patients by delivering fresh, healthy food to their doorsteps. With the help of 170 volunteers across the state of Michigan, this program addresses vital safety and food insecurity issues for the cancer community.

Population(s) Served
Families
Adults
Children and youth
Caregivers
Chronically ill people
Families
Adults
Children and youth
Caregivers
Chronically ill people

New Day provides customized Care Packs, assembled with love and sent directly to cancer patients and their families. Each Care Pack contains a variety of items, some hand made by our incredible volunteer community, to bring comfort and smiles to those we serve. Each one is filled with the love, prayers, and kindness of all who support our mission.

Population(s) Served

No child should go without at the holidays. New Day’s Hope for the Holidays program strives to soften the financial impact faced by cancer families during the holiday season. When we provide gifts for a family, it’s not just about giving gifts — it’s an effort to restore normalcy, joy and hope to their lives.

Population(s) Served
Families
Children and youth
Economically disadvantaged people
Chronically ill people
Caregivers
Families
Children and youth
Economically disadvantaged people
Chronically ill people
Caregivers
Families
Children and youth
Economically disadvantaged people
Chronically ill people
Caregivers

Where we work

Awards

Sunrise Pinnacle Award for Nonprofit Excellence 2017

Rochester Chamber

Nonprofit Achievement 2017

US House of Representatives

Hometown Health Hero 2021

Public Health for Michigan for You

Esteemed Women of Michigan 2020

Gary Bernstein Clinic

Affiliations & memberships

Great Nonprofits 2018

Great Nonprofits 2019

Great Nonprofits 2020

Great Nonprofits 2021

Great Nonprofits 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of families served in cancer treatment

This metric is no longer tracked.
Totals By Year
Related Program

Financial Assistance Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

To build cash reserves, New Day board mandated a "hold to grow" approach to program services. The goal to maintain impact while utilizing funds to create sustainability was effective.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

New Day works in partnership with Michigan hospitals/cancer centers to help families alleviate financial toxicity, a harmful side effect that creates significant barriers to treatment and healing. Regardless of socio-economic status, financial toxicity can lead to crippling debt, bankruptcy and disruption to medical treatment, resulting in poor quality of life and reduced chance of overall survival. New Day's goal is to improve treatment outcomes and quality of life for cancer patients and their families by improving access to vital cancer support services. To reach every family in Michigan who is facing cancer and in need of a safety net, New Day is collaborating with the cancer support community to leverage relationships and new technology to eliminate the burden of financial toxicity. Our goals are to secure the financial future of the organization; increase awareness of our mission in underserved communities; to determine optimal processes and operations model to delivery maximum support; and to have the depth of staff to meet the need across the state and establish succession planning at every level.

In order to secure the financial future of the organization New Day is expanding its board to improve oversight and advancement. By forming committees, the organization will have a structured approach to budgeting so that reserves can be established. To reach financial goals, New Day will diversify revenue, reduce reliance on event funding, and focus on planned giving and endowment.

New Day will use owned, earned and shared resources to increase awareness among cancer patients and hospitals, and will endeavor to drive action from donors, partners, thought leaders and volunteers. At the same time, the organization must also determine the optimal model to deliver maximum support to cancer patients and families. This means managing increased demand and growing at a steady pace to achieve long term success.

Refining HR processes for quality and consistency, offering competitive compensation and benefits for retention, recruiting, and diversity, and developing a succession plan will also be critical to achieving organizational goals.

New Day is uniquely positioned to advance solutions for Michigan families that will prevent financial toxicity from becoming a reality while facing a cancer diagnosis. For 15 years, New Day as partnered with hospitals across the state to serve, educate, and support both health care workers, and cancer patients and families to manage financial toxicity before they reach critical breaking points.

New Day is a trusted, reliable, and collaborative organization driven by and for people, who have and are facing cancer. The staff is established and has supported consistent year to year growth since it started. Further, New Day has a growing Board of Directors made up of stakeholders from multiple sectors, and is establishing a Junior Advisory Board of young professionals to establish the next generation. The future of the organization relies upon clear priorities (people first), integrity in all practices, and innovative solutions in partnership with thought leaders and solution seekers in the community.

New Day focuses on meeting the immediate needs of patients and families by addressing critical financial and emotional burdens that directly impact the success of treatment. The organization has impacted more than 2,300 families, or 7,600 moms, dads, kids and caregivers since 2007 (more than 700 of those families or 2,100 people, in the first 10 months of 2022 alone). New Day has demonstrated sustainability through consistent and rapid growth every year since inception. New Day is recognized and valued by hospital social workers, patients, and administrators as a partner in cancer care.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

NEW DAY FOUNDATION FOR FAMILIES
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

NEW DAY FOUNDATION FOR FAMILIES

Board of directors
as of 02/19/2024
SOURCE: Self-reported by organization
Board co-chair

Ed Lynch

Edward Jones

Term: 2022 - 2026


Board co-chair

JoAnne Purtan

WOMC

Term: 2016 - 2026

Michael Spehn

Equitable

JoAnne Purtan

WOMC Radio

Caron Koteles-Riha

Real Estate One/Max Broock

Dr. Steven Meyer, PhD

Oakland University

Alicia Jeffreys

Detroit Pistons

Dr. David Kwon

Henry Ford Cancer Institute

Ed Lynch

Edward Jones

Dr. Dana Zakalik

Beaumont

Gina Kell Spehn

New Day Foundation for Families

Lori Wingerter

Retired Chief Philanthropy Officer General Motors

Mary Sue Lanigan

Retired CEO Parkinsons Foundation

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/22/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Decline to state
Disability status
Decline to state

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 08/23/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.