MASK MOTHERS AWARENESS ON SCHOOLAGE KIDS

engage, educate and empower

aka MASK (Mothers Awareness on School-age Kids)   |   Scottsdale, AZ   |  www.maskmatters.org

Mission

The mission is to engage and educate parents, children and the community about the issues facing our youth today and to empower our children to make safe, healthy choices.

Ruling year info

2008

CEO/Founder

Mrs. Kimberly Cabral

Main address

8937 E Bell Rd Ste 202

Scottsdale, AZ 85260 USA

Show more contact info

EIN

26-0791069

NTEE code info

Youth Development Programs (O50)

Youth Development Programs (O50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Helping children learn invaluable life skills for how to cope with a number of issues has been over a decade-long mission for MASK; the MASK mission is to engage and educate parents, children and the community about issues facing youth today and empower children to make safe, healthy choices. In today’s viral and social media world, coping skills are more necessary than ever. Today, suicide rates are at an all-time high and social media is is influencing our children’s self-esteem in many ways. MASK programs teach children and their families how to handle the ever-changing landscape that our children are living in. MASK deals with the multi-faceted issues our children are facing, and its programs give our community the tools it needs to communicate with students about real-life pressures, and provide them with appropriate coping mechanisms.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

MASK E3 Programming

Population(s) Served

MASK Academy is a year long multi year approach for elementary age students.

Population(s) Served
Children and youth

Where we work

Accreditations

Chanel 12 Who Care Award 2015

Affiliations & memberships

MIN Most intriguing people and launches 2011

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

MASK's school-based program aims to build social and emotional skills in children while helping the school create a positive climate and atmosphere in a manner that meets also helps teachers and school administrators meet educational standards. A school-wide approach on positive social-emotional skills creates an education environment that prepares children to be “ready to learn". MASK provides communities, schools, teachers, students, and families with evidence-based social-emotional skills-building tools that meet educational standards in an easy to use format. This customized programming is based on contemporary trends as it relates to the challenges faced by today's youth and their families. Our goal and aim is to improve school climate, build healthy children, and strengthen parent-child bonds through psycho-educational information, classroom-based activities, practical tips on helping parents understand their child's experiences, and education on current trending topics through our Magazine and school program.

MASK E3 Institute begins in pre-kindergarten and continues through college, children are educated through the MASK E3 Institute at a developmentally age-appropriate level on a wide variety of topics such as bullying, peer pressure, self-esteem, alcohol and substance use/abuse, communication, and technology safety etc. The E3 Institute includes MASK Pre-K (Storytime)MASK Academy (K-6th grade), MASK Prep (middle and high school), MASK Leadership (college) and Parent University.

The MASK E3 Institute approach aims to build social and emotional skills in children while helping the school create a positive climate and atmosphere in a manner that helps teachers and school administrators meet educational standards. A school-wide approach on positive social-emotional skills creates an educational environment that prepares children to be “ready to learn”. This customized curriculum is based on contemporary trends as it relates to the challenges faced by today’s youth and their families. Our goal is to improve school climate, build healthy children, and strengthen parent-child bonds through psychoeducational information, E3 lessons, classroom-based reinforcement activities, and education on current trending topics through the MASK E3 Institute, MASK The Magazine and the maskmatters app.

MASK works with K-12 school districts and community partners to build healthy, independent K-12 students, recognizing that a strong foundation is needed for elementary, middle, and high school success; and college preparation. In an effort to prepare every child to thrive, MASK strives to build relationships with schools who are invested in developing the whole child through social emotional learning.

The MASK mission is to engage and educate parents, children and the community about the issues facing youth and to empower children to make safe, healthy choices.

MASK fulfills its mission by engaging, educating and empowering families through the MASK E3 Institute, MASK The Magazine, an informative website, and the MASKMatters App. The MASK E3 Institute is a comprehensive year long multi-year approach to building and strengthening life skills for children, including MASK Storytime (pre-school), MASK Academy (kindergarten-6th grade), MASK Prep (middle and high school), MASK Leadership (college) and Parent University. This new digital format teaches pre-kindergarten through college age students pro social-emotional skills and provides tools for how to cope with a number of issues including peer pressure, technology-related challenges, refusal skills, emotional regulation, frustration tolerance, self-esteem and healthy boundaries.

Through all of these platforms MASK aims to build healthy children, strengthen parent-child bonds and improve school climate. MASK tackles important topics - from drugs and alcohol to bullying and Internet safety - and gives students, parents and the community the knowledge and tools to manage these potential challenges.

Why MASK The Magazine?
MASK The Magazine is the parenting manual offering solutions to the modern day challenges families face. Each issue of the award-winning MASK The Magazine tackles a specific topic in-depth and examines how it can affect kids from pre-kindergarten to college. You’ll learn age-appropriate conversation starters, which can help open the lines of communication between you and your child(ren).

Why The MASKMatters App?
The MASKMatters app has been designed to give students, parents, and teachers tools and resources to compliment all the topics MASK addresses. This information is all available age-appropriately and in Spanish right at the users fingertips. Getting quick and current information about these issues has never been easier... or more convenient. Download the MASKMatters App today, and have modern-day solutions right at your fingertips.

MASK gives tools for how to handle many issues, including responding to peer pressure, technology-related challenges, refusal skills, emotional regulation, frustration tolerance, self-esteem and setting boundaries. MASK programs have served children, their families, and the community for over 13 years, with the goal of building healthy children, strengthening parent-child bonds and improving school climate.


MASK has developed a comprehensive year long approach to prevention in schools. MASK focus currently is Elementary age students and families. Our desire is to build a 3 year long term in schools to enhance school climate and help develop and strengthen children social emotional learning. MASK has an award winning parenting magazine which is spread national and international.

MASK goals are to scale our E3 programs Nationwide through our recently launched online learning platform.

Financials

MASK MOTHERS AWARENESS ON SCHOOLAGE KIDS
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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MASK MOTHERS AWARENESS ON SCHOOLAGE KIDS

Board of directors
as of 02/22/2022
SOURCE: Self-reported by organization
Board co-chair

Kimberly Cabral

MASK

Term: 2007 -


Board co-chair

Andre Wadsworth

Impact Church

Term: 2011 - 2018

John Cocca

State of Arizona

Shefali Gandhi

ChildHelp

Joe Leduc

Commander Scottsdale Police Department

Patrick van den bosche

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes