IMAGINATION PRODUCTIONS INC

Media for the Jewish future

aka OpenDor Media   |   Sunrise, FL   |  www.opendormedia.org

Mission

OpenDor Media is a non-profit media organization that produces and globally distributes, educational videos and award-winning feature-length documentary films on the subjects of Judaism, the Jewish people and Israel.

Ruling year info

2008

Principal Officer

Robert (Raphael) Shore

Main address

11110 West Oakland Park Blvd Suite 288

Sunrise, FL 33351 USA

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Formerly known as

Jerusalem U

EIN

26-1264680

NTEE code info

Jewish (X30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

According to current research, a diminishing number of young Jews identify as Jewish and support Israel. New approaches must be found that speak to and engage today’s young Jews, and one of the most effective ways to do this is online, in the world they live: on Youtube, on social media, and on other digital platforms. The Jewish community must invest more in social media platforms and provide a steady stream of Jewish and Israel content. This is precisely what we do.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Imagination Productions - Stories that inspire

Award-winning films that tell the story of Israel and the Jewish people through the lens of personal experience and testimony. Delivered to a global audience through the leading platforms and screened at film festivals, high schools and colleges the world over.

Population(s) Served

Professional tools to help educators engage and inspire students inside and outside the classroom. Unpacked for Educators combines film and video with lesson materials and experiential activities - created by educators for educators.

Population(s) Served

We create short, impactful videos for the social, mobile generation that unpack and clarify the often complex issues surrounding Jewish identity, heritage, and Zionism.

Population(s) Served

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. Make Jewish education accessible to all
2.Produce Jewish film and video programming that informs the worldview of our audience
3.Bring Jewish ideas values and stories to anyone who is interested in learning more
4.Become the premier digital resource to help educators engage and inspire students inside and outside the classroom

1. Multiple brand structure that places our beneficiaries front-and-center
2. Creation of high quality, target market focused, content
3. Creation and execution of effective distribution plans to reach our target audiences using various digital platforms, including social media and search engines and through leveraging key organizational partnerships. We scale our reach with maximum efficiency and use digital tools to measure campaign effectiveness and constantly improve results.
4. Raise funds as part of our commitment to be a sustainable, financially responsible and forward-thinking non-profit. Diverse funding sources include foundations, community grants, individual philanthropists and revenue opportunities. A development team ensures greater brand visibility, and the opportunity to identify and cultivate diverse potential donor partners.

Jerusalem U has evolved from a start-up to an established organization. We believe our mission is urgent and remain focused on meeting our goals by regularly engaging in an honest analysis of our strategy and every aspect of our organization including finances, programmatic offerings, products, and staffing models.

Our infrastructure of highly talented staff teams in the areas of film, education, operations, fundraising, web, marketing and distribution, enables us to execute our work and achieve our goals.

Following the lead of global hi-tech companies, we adopted a lean-start-up culture that enables us to innovate while simultaneously operate our current business model. This ambidextrous operation--improving execution of our current business model while simultaneously inventing a new one through a process of experimentation, learning and pivoting--enables us to continually innovate with lower risk and meet our goals.

2019 major accomplishments:

Imagination Productions
-Sustainable Nation feature film release and film festival run
-Sustainable Nation accepted to 42 international, environmental and Jewish film festivals; recipient of 5 awards
-When the Smoke Clears film released on Amazon Prime; 11,990 views

Unpacked for Educators
-Updated Unpacked for Educators with a new visual identity and revamped website
-Continued creation of The Weekly emails and educational resources to accompany YouTube videos
-Reach of Unpacked for Educators website:
2,199 monthly average of educators' visits to website
4,432 clicks of digital resources
1,501 current subscribers to The Weekly newsletter; 36% average open rate (compared to 15% average)
243 educational institutions accessing resources
-Running of four integrated film and education global film campaigns for schools:
26,839 middle and high school student views of our educational content
249 programs run
155 participating schools in 16 countries used our educational content:
Argentina, Australia, Canada, Colombia, Czech Republic, Greece, Hungary, Israel, New Zealand, Northern Ireland, Poland, Russia,
Singapore, South Africa, UK, USA
-Impact on students (472 survey responses):
91% expressed a greater sense of pride in the Jewish people
84% stated a greater understanding of Israeli society and values
70% related increased feelings of Jewish unity

Unpacked YouTube Channel
-Rebranding of our YouTube channel to Unpacked
-Production of nearly 60 new videos
-1,803,504 video views; over 39% of the 4.665 million total views; 108% increase over 2018
- 4,924,974 minutes watched; 148% increase over 2018
-10,858 new YouTube subscribers; 221% increase over 2018
-Nearly 100% of viewers fall into our target audience age of 18-34 years

Financials

IMAGINATION PRODUCTIONS INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

IMAGINATION PRODUCTIONS INC

Board of directors
as of 5/4/2020
SOURCE: Self-reported by organization
Board chair

Peter Friedmann

Peter Friedmann

Emily Gottschalk

Mitch Julis

Avrohom Kess

Marc Rowan

Jeff Sagansky

Raphael Shore

Rivka Noble Zell

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No