The AMERICAN GENERAL MEDIA FOUNDATION

aka KHFM Classical Public Radio   |   Albuquerque, NM   |  www.khfm.org

Mission

To provide classical music to New Mexican audiences on the air and online; to promote live music, the performing and visual arts, and arts continuing education in New Mexico; and to promote New Mexico arts and artists worldwide.

Ruling year info

2009

Executive Director

Brent Stevens

Main address

8009 Marble Ave NE

Albuquerque, NM 87110 USA

Show more contact info

EIN

26-1295261

NTEE code info

Radio (A34)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

KHFM has been in continuous operations since 1954, but only converted to a public station in September, 2017. As a public station, we generate revenue from individual donors, grants, membership dues, and to some extent, corporate sponsorships. In its previous iteration as a commercial station, revenue was generated by advertisements, both local and national. Commercial advertisements are not allowed in our Public Classical Station Format, so we must increase KHFM's private donations, grants, and underwriting to build a steady revenue stream and stable operating budget. We have been effective at fundraising, but by adding additional staffing and infrastructure we can grow further in our development and marketing functions.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Removing barriers to access classical music

Streaming so that people from all walks of life, age and location can access classical music; requiring only internet access

Population(s) Served
Adults
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of audience members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Health, Sexual identity, Social and economic status

Related Program

Removing barriers to access classical music

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

These are numbers from our streaming listeners and "P1" listeners from the ABQ market. We don't subscribe to services to know the Northern and Southern New Mexico, but estimate + 40%

Number of unique podcast audience members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Social and economic status

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Youth Education and Adult Ed: introduced podcasts for education during the middle of the Covid Pandemic when schools were going remote only. We are beginning to promote them again in Spring of 2022.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

KHFM is growing. Our development and business plan includes adding on air fund drives, increasing our corporate and non-profit underwriting revenue, and increasing sustaining membership and major gifts. Major gifts include donations of property, appreciated stock, and vehicles. We have expanded all areas of development in order to have funds for collaborative outreach, continuing education and youth education programs. In years 4-5, began a planned giving program, an endowment, and are doing community events. (some virtually, due to COVID).
Our primary tower serves the counties of Santa Fe, Los Alamos, Bernalillo, Sandoval and Torrence. We have recently acquired translators to better serve the communities of Ruidoso, Roswell, and Taos. Using our app or streaming, we provide global access to curated, no-fee Classical genre music.

Our Business Plan outlines each part of our income portfolio and how to implement these items. We seek funding which will allow us to build infrastructure to manage the various components of the development and marketing plan. We have created the necessary materials to successfully implement the plan, and need additional manpower in order to fully implement events on a larger scale. As we grow our underwriting, we will partner with a commission driven sponsorship sales team, with further training on approaching potential underwriters for a Classical, Public station. The station was donated in 2017 to The American General Media Foundation, a 501 (c)3 non-profit organization.
We currently serve the Performing arts communities throughout much of the state of New Mexico. To continue to help our performing arts partners who have had to cut back or cancel performances, we will donate air time during the next few years to host a KHFM Festival of the Performing Arts. KHFM has board approval to donate 2 hours of air time to help each of the partners who would like to participate. In 2020 and 2021, we hosted 17 and 16 organizations, respectively. We also plan to put together an on air festival exclusively for our Youth Education partners, to highlight the work they are doing in our communities.

Both of the KHFM leadership are seasoned veterans in the the arts and in business management; We have developed a volunteer program to help with administrative tasks and are in the process of building a Community Advisory Board to further help with marketing, development, and artistic collaboration across New Mexico. The Board of Directors have many years of experience in the Radio industry, and strong financial acumen. Our membership with Greater Public provides excellent industry knowledge and resources to strengthen our planning. The Community Advisory Board helps us with outreach and important feedback in the community.

During our first year, we established our financial goals, built an operating plan, and begun execution of that plan. We significantly exceeded our fund drive goals in donor numbers, total giving and average gift. We have secured multiple major gifts through cultivation and asks. We have completed our Audited Financials. We have migrated our donor information and payment method to donor database, creating a strong foundation for fund and donor growth. We do threeheld three on air drives annually and a donor event. We have begun a corporate solicitation program. We have established by-laws for the Community Advisory Board and have participation commitments for a good number of people from all areas of the state. We have increased our outreach via mail, e-mail, Facebook and YouTube. We have created partnerships with multiple local performing arts organizations and are looking to grow our auto donation program and our underwriting income. We have significantly increased income each year, and remained in the black. We look to bring on one more full time person to help with programming and one for development and marketing.

Financials

The AMERICAN GENERAL MEDIA FOUNDATION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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The AMERICAN GENERAL MEDIA FOUNDATION

Board of directors
as of 10/6/2021
SOURCE: Self-reported by organization
Board chair

Sarah Colmark

The American General Media Foundation

Term: 2020 - 2022

Rogers Brandon

AGMF

Bill Kruger

Anthony Brandon

AGMF

Brent Stevens

KHFM

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 10/06/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data