AMERICAN MAJORITY, INC.

Equip. Empower. Engage.

aka American Majority, Inc.   |   Purcellville, VA   |  http://www.americanmajority.org

Mission

American Majority, Inc.'s purpose is to create a national political training institute dedicated to recruiting, identifying, training and mentoring potential political leaders. More particularly, the organization is a non-partisan political training institute whose mission is to train and equip a national network of leadership committed to individual freedom through limited government and the free market.

Ruling year info

2008

Founder, CEO

Ned C. Ryun

Main address

PO Box 87

Purcellville, VA 20134 USA

Show more contact info

EIN

26-1501154

NTEE code info

Citizen Participation (W24)

Voter Education/Registration (R40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

As our society has polarized and digitized, we have forgotten the basic civic institutions that form the foundation of our representative republic. Often times, the only civic action Americans take is angrily blasting out messages online and perhaps voting in presidential elections, if they do anything at all. Our goal at American Majority is to help citizens learn how to effectively engage in the civic activity that made America the envy of the world.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

New Leaders Project

The New Leaders Project is an unprecedented effort to identify and train 10,000 liberty-minded candidates to run for state and local office in two election cycles, creating an infusion of new blood into the political system like America has never seen. After years of hardship under the rule of career politicians interested primarily in extending their own careers, the American people need new leaders who care about the improvement of their communities and the welfare of their constituents. 

The New Leaders Project calls on American Majority's vast network to make this project possible. One person or organization working alone will not be able to bring the focus of our government back to Constitutional principles. Creating a network of organizations advancing toward the same goal increases our effectiveness and multiplies our impact. We are different pieces of the same puzzle, working to defend liberty and free markets, and limit the government’s impact on our lives.

Over 1,400 individuals have joined the New Leaders Project by committing to find new leaders or personally run for elected office. Once the prospective candidates are identified, they will receive exclusive and extensive access to American Majority's battle-tested grassroots political training curriculum, which produced nearly 200 new state legislators across the country in 2010 alone. These candidates and their local groups, equipped with the best campaign training available, will then be released to file and run for office, producing thousands of newly elected liberty-minded leaders from the grassroots, concerned exclusively with the well being of their constituents.

Population(s) Served
Adults
Activists

While our trainings have both quantitative and qualitative success, there is a much greater demand for our trainings than we have the resources to provide. In order to solve this accessibility issue, American Majority launched a successful online grassroots certification program that takes a dozen of our most sought-after trainings and allows people to take these courses online.

Using a combination of readings, videos, quizzes, and interactive activities, this program leverages the best of 21st century technology and equips new leaders across the nation to advocate for and implement conservative policy issues, achieving success for free markets, limited government, and personal responsibility. We offer the following online courses and continue to add to this list:

 Should You Run for Office?
 Effectivism, Parts 1 & 2 (Activism)
 Researching & Planning Your Campaign
 Get Out the Vote
 Campaign Finance
 Communicating Effectively
 Online Image Management
 Activate Your Campus
 Advanced Messaging
 Constituent Management
 Jumpstart Your Campaign
 Advanced Social Media for Candidates


These courses complement American Majority in-person trainings and online webinars. Individuals earn badges for each course and, when the courses within Activism or Campaign Training modules are complete, are awarded certification on that topic.

Population(s) Served
Activists

Our in-person trainings have been the primary method by which we empower, equip, and engage conservative activists and candidates nationwide. Whether we train on campaign strategy, social media marketing, grassroots activism, or campus activism, attendees walk away with tools and actionable strategies that will enable them to impact their communities. We feature best-in-business speakers—the best and brightest in conservative politics.

AM CEO & Founder Ned Ryun said, “My hope is to start emphasizing the training, the equipping. It’s one thing to have good ideas, but unless you’re putting in place a systematic approach to action and equipping people to be successful all you are doing is having interesting conversations about good ideas.” Our trainings are designed to give them actionable tools that will enable them to become leaders in their communities

While we offer over forty courses, the grassroots organizers who request trainings select which course(s) we offer. This allows each training event to be a personalized experience, giving people in those local communities exactly what they need to be successful. Here are some of our more popular trainings:


 Building a Grassroots Machine That Lasts
 Social Media: How to Become the Digital Activist Every Movement Needs
 Fundraising Made Easy
 Say Goodbye to Clipboards: How to Run a Data and Tech-Driven Effort
 Activate Your Campus
 Winning Campus Elections

Population(s) Served
Activists

While in-person trainings are our primary method for reaching activists nationwide, there are some individuals, whether because of their geographic location or inability to travel, who cannot receive our state-of-the-art trainings in person. Thus, American Majority offers a webinar series that provides AM’s leading-edge training in an incredibly accessible way.

Last year, our series focused on the Countdown to Election Day, since 2018 was such a critical mid-term election. This year, AM is focusing on the fundamentals of winning an election. To date, over 1,641 people have participated in our webinar series. Some of these courses include:
 Planning Your Project: The Steps Needed to Win
 Fast Track Your Twitter Success: Increase Your Influence Online
 Crafting Your Message: The Art of Reaching the Heart
 7 Grassroots Hacks You’ve Never Heard Of

Population(s) Served
Activists

Campaign in a Day is American Majority’s newest and most interactive campus majority training program. It puts students in a simulated campaign setting in which they are challenged to identify key issues, develop strategies to get out the vote, design campaign materials, and maintain a campaign budget. Through this innovative training, students gain the skills to be citizens who understand what it takes to effect change within their communities.

Population(s) Served
Students
Activists

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goal at American Majority is to help citizens learn how to effectively engage in the civic activity that made America the envy of the world.

In 1831, Frenchman Alexis de Tocqueville journeyed to the United States of America to learn about our unique form of government, culture, and civic institutions. His tome, Democracy in America, recognized the great strengths of America, notably in our propensity to create civic associations. These associations, both formal and informal, not only contributed to create a healthy, flourishing society, but a nation that was educated and engaged with each other, especially at the local level.

Unfortunately, much of this has been lost as our civic engagement has trended towards “fast food” civics; we’ve become a culture more concerned with Twitter takedowns and fiery talking points on cable news. Citizens have become pundits, performers on a national stage, often more concerned with the national drama of the day than what their kids learned from their teachers today. This not only results in bad government, but also a growing feeling of disconnection from civic institutions and our communities.

American Majority believes meaningful, lasting civic engagement starts at state and local levels, where most actual government decisions and spending occurs. We believe that to return to a healthy civic life of association and engagement, we must train citizens and new leaders across the country to focus on the issues closest to home. We equip, empower, and engage activists and new leaders by teaching them how to organize within their community, how to effect positive change, and how students can become stewards of their campus and good citizens after graduation.

As a 501c(3) non-partisan, nonprofit, American Majority continually trains, organizes, mobilizes, and empowers new grassroots conservative leaders to bring change to their communities. In-person training events, in both small community halls and at large conferences, utilize experienced trainers and engaging activities to equip attendees with the nuts and bolts skills they need to lead in their communities.

Founded in 2008, American Majority (AM) is the most effective non-partisan training institute dedicated to recruiting and training potential citizen leaders. AM trainees have been elected to school boards, city councils, state houses, and Congress. We recognize what Alexis de Tocqueville noted so many years ago: “[t]he health of a democratic society may be measured by the quality of functions performed by private citizens.” The private citizens, as Tocqueville described them, are today’s conservative leaders; AM trains them to make a difference.

While our national office is located in northern Virginia, just an hour from the nation’s capital, AM operates offices across the country, taking our programs and trainings and implementing them at the local level.

American Majority gives new leaders and activists the tools and technology to see the best policies adopted in the modern climate through three types of programs—in-person trainings, webinars, and online certification courses.

American Majority CEO & President Ned Ryun said, “It’s one thing to have good ideas, but unless you’re putting in place a systematic approach to action and equipping people to be successful…all we’re doing is having nice conversations about good ideas.” Conservatives have great ideas, but we fall far behind the Left when it comes to putting those ideas into action. American Majority works to change that balance. We design our trainings to take the conservative principles of free markets, limited government, and personal responsibility and put them into action, using the proven techniques of the Left. In a sentence, American Majority uses the Left’s weapons against them to enact national, generational change.
Through these trainings, we empower, equip, and engage conservative activists and candidates nationwide. Whether we train on campaign strategy, social media marketing, grassroots activism, or campus activism, attendees walk away with tools and actionable strategies that will enable them to impact their communities.

One of American Majority’s great strengths is our robust online and social media presence. Both the national organization and our staff have built a network of over 379,00 fans on Facebook; 575,000 followers on Twitter; and over 23,000 email subscribers. Additionally, American Majority regularly builds relationships with people and organizations to build coalitions in local communities across the nation.

American Majority not only encourages people to become more civically engaged and step into the public arena—we encourage the right people to do so. We want people who value traditional American principles like limited government, free markets, and personal liberty to take a stand in an effective way that brings about real change at the local, state, and national levels.

Lonny Leitner, Chief of Staff, specializes in grassroots training and voter education. Lonny brings 14 years of public and private sector experience to American Majority. He worked for many years as a public relations public affairs specialist and his background in campaign management helped hone excellent leadership and motivational skills.

Matthew Batzel Esq., National Executive Director, lead the Wisconsin chapter in training 159 new leaders at the state and local level, held over 230 trainings, and trained more than 7,800 individuals over six and a half years. Matt executed training blitzes, to equip hundreds of activists on how to help their candidates at many locations across Wisconsin. Matt has also deployed a massive online army through co-creating a Twitter hashtag – #Wiright – that mobilized grassroots conservatives online in an unprecedented way. Prior to joining American Majority, Matt gained experience at the state and federal levels, including in all three branches of the federal government. He has a tax law background, having practiced in the private sector for over two years following his graduation from law school. He is also an Adjunct Professor at the University of Chicago Harris School for Public Policy, regularly teaching a course on Winning Issue Campaign.

Minnesota Executive Director Jennifer DeJournett has appeared on local television and national political radio programs as a Republican political analyst and has been a speaker at conferences and training events. Jennifer has been a contributor to numerous local and state legislative campaigns offering data-driven advice regarding campaign strategy and micro-targeting, volunteer recruitment, fundraising best practices, and efficient and effective campaign operations.

Wisconsin Executive Director Nate Nelson was actively involved in student government, political campaigns, and student organization development at the University of Wisconsin Oshkosh. As a Leadership Institute graduate, Nate put those skills to use as an LI Field Representative, GOTV Field Representative for Governor Walker on his last County Executive race, State Senate campaign manager, and legislative assistant in the Wisconsin State Capitol. Before joining American Majority, Nate worked as Wisconsin’s NRA Campaign field representative, Americans for Prosperity field coordinator, Heritage Action for America’s regional coordinator and chairman and vice chairman of his county’s Republican Party.

Wisconsin Campus Director Scott Ellis volunteered for conservative candidates and in spring 2013 Scott studied with the American Studies Program and interned for Senator Ron Johnson in D.C. Scott continued his time with the Senator as the paid intern in the Milwaukee office. Scott attended Olivet Nazarene University and graduated in December 2013 with a political science degree. He was a member of the political science club, Capitol Hill Gang, as well as Pi Sigma Alpha, the political science honor society.

AMERICAN MAJORITY NUMBERS THAT MATTER

1,212 In-person Training Events 50 States
43,663 Activists Trained 4,048 Candidates Trained

After losing both of his legs in an IED blast, Brian Mast decided that, after his recovery, he would continue his life of service by running for public office. This November, he used his AM training to win Florida’s 18th Congressional district by 40,000 votes.

After declaring her candidacy for Arizona’s State House, Maria Syms attended an AM training looking for actionable ideas to help her win. Her focus in her campaign, and now in her office, has been protecting children by implementing conservative principles.

Chris Koerber (California) won a city council seat with 1535 votes focusing primarily on a fundamental, get-out-the-vote door-knocking campaign. The second place finisher held 1290. Not only did his campaign receive the highest vote total of all three city council races, their efforts helped defeat a 20% city utility tax increase.

County Commissioner Lisa Weik (Minnesota) is currently in her sixth year on the commission board. The five-member county board sets the yearly $180 million budget and determines the annual county portion of the property tax levy. While in office, she opposed a local $0.005 sales tax increase and property tax increases, and supports rescinding a tax on transit projects.

Ted Lillie (Minnesota) won his state senate seat in 2010. While in office, Ted helped turn a $6.2 billion deficit into a surplus without raising taxes.

At age 29, State Senator Joseph Silk (Oklahoma) became the youngest member of the Oklahoma state senate. He ran a strategic grassroots campaign in 2014 and won with over 54 percent of the vote, becoming the first Republican in the history of Oklahoma to represent his district.

On 9/11, Lt. Col. Brian Birdwell (Texas) was the nearest survivor to the terrorist attack on the Pentagon and received the Purple Heart. Following recovery from his horrific injuries, Birdwell returned to Texas, attended an American Majority training, and won a tough election for state senator in 2010 against the establishment favorite. Brian has supported legislation strengthening eminent domain laws protecting landowners, strengthening oversight of river authorities, and serving Texas veterans and their families.

Jill Turgeon (Virginia), Vice Chair of Loudoun County School Board slashed $13 million from the county’s exorbitant education budget. With American Majority’s training, she gained the skills she needed to carry her campaign across the finish line: “American Majority helped me by laying out the basics of what needs to be done on a campaign. They showed me anyone can do it. It’s truly a grassroots approach – American Majority is training citizens, not politicians.”

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback,

Financials

AMERICAN MAJORITY, INC.
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

AMERICAN MAJORITY, INC.

Board of directors
as of 9/23/2021
SOURCE: Self-reported by organization
Board chair

Ned Ryun

American Majority, Inc.

Term: 2021 - 2021

Ned Ryun

American Majority, Inc.

Dr. Paul Bonicelli

Senator Rick Scott

Christopher Buskirk

AM Greatness

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No