MIDWAY USA FOUNDATION INC
Changing the future of youth shooting sports
Mission
The MidwayUSA Foundation is a 501(c)(3) public charity working to sustain and grow youth shooting sports by providing long-term funding to youth shooting teams through annual cash grants. Every donation made is tax-deductible and allows the Foundation to assist in expanding and enhancing the leadership skills, confidence, and discipline of today’s youth through shooting sports activities. Mission: We help communities and organizations raise funds to support their high school, college, and other youth shooting teams and activities. We also manage a variety of special purpose endowed funds for the support and advancement of youth shooting sports.
Ruling year
2008
Executive Director
Mr. G. Scott Reynolds
Main address
6001 W Van Horn Tavern Rd, Suite C
Columbia, MO 65203 USA
EIN
26-1573088
NTEE code
Public Foundations (T30)
Other Youth Development N.E.C. (O99)
IRS filing requirement
This organization is required to file an IRS Form 990 or 990-EZ.
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Communication
Programs and results
What we aim to solve
Youth shooting sports teams, like many other youth organizations, need long-term, sustainable, reliable source(s) of operational funding. MidwayUSA Foundation addresses that financial need by helping youth shooting sports teams and their communities raise money to support shooting sports activities.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Team Endowment Program
As the primary program of the MidwayUSA Foundation, Team Endowment Accounts provide financial support to high school and college level youth shooting sports teams across America. A team (see our definition of 'team') does not have to be affiliated with a high school or college to open an endowment account, but does have to be reputably organized and made up of primarily high school or college age youth. Any team with an earmarked endowment account may request a grant once each year of 5% of their team's endowment balance.
Agency Endowments for Partner Organizations
The MidwayUSA Foundation values and appreciates our partner organizations that provide youth shooting sports programs aligned with our mission. In order to make sure that our partners can continue their programs well into the future, we offer endowment accounts to provide sustainable funding for their operations in support of youth shooting sports. It is the same concept as our Team Endowment Program, but Agency Endowments support the organizations that partner with us to support shooting sports teams. Agency Endowments are approved individually and require a signed contract. A grant of up to 5% of the organization’s average monthly balance is provided once per year as long as the organization maintains a youth shooting oriented mission.
Donor Designated Endowments
Along with the Team and Agency Endowment Programs, the MidwayUSA Foundation will also manage Donor Designated Endowment Accounts for individuals and organizations to help promote unique youth shooting sports/educational programs. If you or your organization would like to make a substantial contribution to permanently fund a youth shooting sports program that is of special interest to you but is outside of our Team and Agency Endowment Programs, we will work with you to establish and maintain an endowment that meets your needs. 100% of your donation will benefit your program. Once per year, we will process grants for up to 5% of the average monthly account balance.
Donor-Advised Funds
A Donor-Advised Fund (DAF) allows a donor to establish and fund a MidwayUSA Foundation endowment account from which grants will be distributed to selected nonprofit youth shooting sports-related entities, instead of the endowment account holder. Unlike Team, Agency, and Donor Designated endowment accounts where grants are issued to the account holders to use for their youth shooting sports programs, the DAF issues grants to unrelated recipients recommended annually by the account holder (donor or donor’s representative).
Special Purpose Programs
To further enhance and expand youth shooting sports activities, the MidwayUSA Foundation has created unique programs to fill additional needs in the industry. MidwayUSA Foundation’s Special Purpose Programs are an expansion of Larry & Brenda Potterfield’s enduring philanthropy in support of youth shooting sports. These programs include a Coach Training Endowment, Range Development Endowment, our Foundation Forever Endowment, and our Donor Matching Funds.
Where we work
Awards
4 Star Charity 2019
Charity Navigator
4 Star Charity 2020
Charity Navigator
4 Star Charity 2021
Charity Navigator
External reviews
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Total dollar amount of grants awarded
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Results are cash grants awarded through the Team, Agency, Range Development, Coach Training and Donor Designated Endowment Programs.
Total number of grants awarded
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Results are cash grant applications approved through the Team, Agency, and Donor Designated Endowment Programs.
Total dollar amount of non-cash grants awarded.
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Non-cash grants of various items are provided free-of-charge to help Communities and Organizations raise funds for Team, Agency, and Donor Designated endowment accounts.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
To provide long-term, sustainable endowment funding to cover operational expenses for every high school, college, and other reputable youth shooting sports team in the United States. To also provide sustainable endowment funding to organizations that are strategically important to youth shooting sports programs and aligned with our mission.
What are the organization's key strategies for making this happen?
The Foundation receives donations from team and community fundraising activities to hold in an endowment account specifically for each team. The Foundation also provides matching donations to accelerate the growth of Team Endowment Accounts. Teams then benefit from their endowment accounts by applying for annual cash grants of up to 5% of their earmarked endowment account balance. The MidwayUSA Foundation has an investment portfolio designed to achieve long-term capital growth. That growth enables the Foundation to offer annual cash grants to participating teams and organizations of up to 5% of their earmarked endowment account balance to assist with funding operating expenses. The Foundation also offers non-cash grants of fundraising products to participating teams and organizations in order to help them build their endowment accounts and assist with immediate cash needs.
What are the organization's capabilities for doing this?
Our founding and primary benefactor donors, Larry & Brenda Potterfield, provide enough annual funding to the MidwayUSA Foundation to cover all operational expenses, including the Foundation's donation matching program. Thanks to this level of funding, the MidwayUSA Foundation can focus on delivering its programs without a need to fundraise for operational expenses. Investments are carefully managed by the Board of Director's Investment Committee and Goldman Sachs, external Chief Investment Officer. Focus is to provide long-term sustainability of all MidwayUSA Foundation programs and assets.
What have they accomplished so far and what's next?
The MidwayUSA Foundation has experienced tremendous growth. From year-end 2013 through 2021 it has:
1. grown from 1627 youth shooting teams with funding in their endowment accounts to over 2,750,
2. grown from $54 million in assets to approximately $221 million,
3. grown from $700,000 in annually distributed cash grants to over $5.3 million.
4. grown from 10 organizational endowments with $3.7 million in assets to 70 with $27.1 million.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
MIDWAY USA FOUNDATION INC
Board of directorsas of 01/24/2023
Mr. Dick Leeper
James H Dunn
Morgan Stanley
Tom Schauwecker [VP]
Boone County
Sara Potterfield [Treasurer]
The Potterfield Group
Dick Leeper [President]
The Potterfield Group
Larry Potterfield
MidwayUSA
Ana English
Center for Improving Health Care, Denver, CO
Cyndi Flannigan
Youth Shooting Sports Alliance
Sheldon Benge
Benge Financial Group
Chris Agnes
Outdoor Sportsman Group
Nancy Bacon
Southwick Associates
Jon Zinnel
Federal Premium CCI, Hevi-Shot & Remington Ammunition
Nicole Capossela
Team Rubicon
Aaron Mazer
J.P. Morgan Private Bank
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
Sexual orientation
No data
Disability
No data
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