Luke's Wings, Inc.

At Luke’s Wings, our mission has always been to keep families together by providing travel planning and
travel tickets to those in need and at critical moments. Since January of 2008, we’ve proudly and
gratefully said “yes” to every flight request that met our mission and fell within our defined program
lines. Since 2008, Luke’s Wings has provided almost 15,000 airplane tickets to our wounded warriors,
veterans in hospice care, active duty ill and injured service members, and our fallen officers and their
families during recovery.

To this end, we share with you our 2022 Initiatives as follows: 

1. People (securing mature, experienced and qualified long term human capital);
2. Process (defining our intern controls, processes and policies and procedures to help ensure
financial security, donor fiduciary, and operational efficiency and effectiveness);
3. Programs (holding true to our program requirements, establishing the right hospital
connections, and having program discipline when it comes to reviewing and approving flights);
and finally
4. Performance (making sure we increase our overall donation revenue to achieve well above our
target 70/30 passthrough ratio). I’m pleased to report that we doubled on line donations at the
end of last year, and also significantly increased our mailed donations and public service
announcements.

Since the middle of 2021, we've worked to implement these four initiatives
within the Luke’s Wings organization. This implementation strategy continues into 2022 and is actively
being realized now. Results follow:

1. Hired an entirely new team including more professional, experienced, and qualified staff;
2. Continued to rebuilt our Luke’s Wings website, and user interface, making the travel application
process even easier for our wounded warriors and their families; In 2022, we will publish unique
applications for each program line (currently, there is only one application);
3. Update and improve our internal tracking systems for both flights and donors.
4. Improved and increasing our marketing efforts on all fronts. Examples including, but are not
limited to: digital marketing, paid advertising, search engine optimization, T.V. news segments
(i.e. earned media), and T.V. advertising (commercials and public service announcements).
5. With the increased marketing efforts, our 2021 “No Soldier Spends Christmas Alone Campaign”
resulted in a 100% increase in line donations as well as several very large corporate sponsorship
wins.
6. Our 2021 Heroes Golf Tournament was produced, but left room for improvement in 2022. Our
2022 Gala was produced on April 30 th . Almost three hundred (300) guests attended and
supported. The theme for the 2022 Gala was “Hidden Heroes.”