IT GETS BETTER PROJECT
Programs and results
What we aim to solve
The It Gets Better Project's mission is to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe. Hope is in high demand, especially for young LGBTQ+ people whose journey to self, family, and community acceptance is often met with incredible obstacles. Higher rates of bullying, family and peer rejection, homelessness, and sexual assault can all contribute to feelings of isolation, depression, hopelessness, and, in some cases, a descent into suicidal ideation. These challenges have motivated the development of many critical, life-saving resources for LGBTQ+ youth seeking hope and support when it is needed most. The It Gets Better Project is one of those resources.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Storytelling and Media
Storytelling and Media: Storytelling is at the center of our global effort to empower LGBTQ+ youth. We work in all forms of media to bring messages of hope to LGBTQ+ youth, spark conversations about the challenges they confront, and inform and positively influence their sexual orientation and gender identity journey.
The It Gets Better Project strives to connect daily more than 1.65 million followers across Facebook, Instagram, Twitter, TikTok, YouTube, Tumblr, Twitch, and ItGetsBetter.org. Our work has been translated into an award-winning MTV special, a NY Times bestselling book, museum exhibits, and live performances – and in 2012 was awarded the Governor’s Award for use of media to educate and inspire.
Global
We work with like-minded organizations around the world to bring storytelling initiatives to local LGBTQ+ youth communities. Our work spans four continents and eight languages, making us the world’s largest storytelling effort to empower LGBTQ+ youth!
Global Affiliates - International affiliates are independent organizations with licenses to do business as It Gets Better in their country. Our team works to provide them with resources including content translations, fundraising opportunities, continuing education, and more.
Grants - We have awarded more than $350K in microgrants to international organizations working to create a better world for LGBTQ+ young people. We award $75K - $100K every year to support the needs of the global LGBTQ+ community.
Summits - We host annual multi-day summits packed with workshops, panels, networking opportunities, and more to support the continuing education of LGBTQ+ activists championing the needs of LGBTQ+ young people everywhere.
It Gets Better EDU
Education: It Gets Better stories can inspire empathy and understanding in others. With a premier youth ambassador program and a growing library of free educational resources delving into the LGBTQ+ experience, tens of thousands of high school students are engaged through It Gets Better EDU programming every year.
EDUGuides - Our EduGuides complement our most inspiring It Gets Better stories and/or partner content and are designed for use in the classroom or anywhere learning takes place. Each EduGuide is complete with discussion topics, fun and meaningful activities, presentation materials and common core recommendations.
Youth Voices - Youth Voices is an annual cohort of exceptional people ages 13-18 who team up with the It Gets Better Project to engage in storytelling initiatives, serve as community ambassadors, and receive mentorship and training to support their ongoing advocacy and community building priorities.
Where we work
Awards
Governor's Award 2012
Academy of Television Arts & Sciences
External reviews

Videos
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The Gets Better Project exists to uplift, empower and connect LGBTQ+ youth around the globe. It envisions a world where LGBTQ+ youth are free to live equally and know their worthiness and power as individuals. We'll know we've achieved our mission when all LGBTQ+ young people are able to find supportive and loving communities, as well as healthy solutions to their everyday challenges. To get there, we will continue working with partners around the globe to spread the 'it gets better' message as far and wide as possible.
What are the organization's key strategies for making this happen?
The It Gets Better Project focuses its efforts in two major areas:
Storytelling. The It Gets Better Project connects young LGBTQ+ people with the global LGBTQ+ community by providing access to an arsenal of uplifting and inspiring stories of hope, resilience, and determination, as told by members of the LGBTQ+ community and their allies.
Building Community. The It Gets Better Project builds community both internationally and locally in three main ways: (a) by cultivating a growing network of international affiliates that have embraced the It Gets Better Project's mission to support LGBTQ+ youth in their home countries, (b) by engaging with young LGBTQ+ people both on and offline, and (c) by connecting them to local community service providers that can provide on-the-ground assistance.
What are the organization's capabilities for doing this?
From the It Gets Better Project's start, we've had the support of individuals and institutions throughout the media industry and the LGBTQ+ nonprofit world that believe in our mission. Our staff, board and team of consultants effectively nurture these relationships while also generating new ones, and as a group, possess the skills needed to identify, generate, curate and deploy powerful content that can improve the lives and circumstances of LGBTQ+ young people and offer them a brighter vision for tomorrow. These skills, combined with supporters and allies from around the globe, help maintain the power and relevance of the 'it gets better' message in the lives of LGBTQ+ youth.
What have they accomplished so far and what's next?
Now in its tenth year, the It Gets Better Project has seen it get better for millions of LGBTQ+ people. We have witnessed marriage equality in the United States and abroad, a White House bathed in rainbow light, and the normalization of coming out for a generation of young people who are redefining gender and sexuality in their own terms. The It Gets Better Project's messages of hope for LGBTQ+ youth, spread by diverse messengers and media channels, have inspired people around the world and continue to touch individual lives and contribute to sweeping cultural changes.
The It Gets Better Project has amassed a dynamic collection of stories and other digital media content-shared via YouTube, Facebook, and other social channels-that expound on the values of resiliency, hope, community, and staying true to oneself. More than 70,000 individuals, corporations, and other organizations have shared their stories, and many have donated their time and financial resources, which has resulted in a highly recognized and celebrated global movement with a growing presence in 17 countries around the world. The stories about how life can and will get better are reaching young people and changing their own narratives of what's possible for them today and in the future.
The It Gets Better Project has touched countless individual lives - as seen through the tens of thousands of letters, emails and online comments we have received telling us so. We have given voice to the voiceless and shown a mirror to those who previously felt alone. We have engaged influential allies by including the voices of leaders and celebrities in the It Gets Better movement. For some, seeing that President Obama was on their side may have made the difference. For others, it was the person from their hometown, or one just like it, whose story was so similar it felt like it could be their own. We energized people to take action by making videos, and we provided hope to countless young.
The It Gets Better Project is on a path to assembling the largest collection of positive LGBTQ+ content in the world, as well as creating a global content distribution platform capable of reaching millions of LGBTQ+ youth to bring hope, community, and support to all who seek it. By continuing to influence the global social narrative through new media initiatives, broadening its distribution network, and enhancing visibility of the It Gets Better brand, the It Gets Better Project will continue to reach young LGBTQ+ people who have the most to gain from the organization's positive and empowering work.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
IT GETS BETTER PROJECT
Board of directorsas of 04/08/2022
Mr. Paul Dien
GOOD Worldwide Inc.
Term: 2021 -
Seth D Levy
Nixon Peabody LLP
Brian Pines
Hypomania Content, Inc.
Paul Dien
GOOD Worldwide Inc.
Stephanie Ruyle
ASCAP
Shaun Lee Lewis
Sergio Tacchini
Justin Wee
Marqueta, Inc.
Avrielle Gallagher
Stephanie Ruyle
ASCAP
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
No data
Equity strategies
Last updated: 11/14/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.