PLATINUM2023

Kids Need to Read

Inspiring Imagination

Mesa, AZ   |  http://www.kidsneedtoread.org

Mission

Founded with a passion to improve the lives of disadvantaged children by providing inspiring book collections and engaging literacy programs to underfunded schools, libraries, and organizations across the nation, Kids Need to Read aspires to empower and embolden every last child through a culture of reading. For many of the children it serves, Kids Need to Read represents a crucial link to a strong literacy education, and its programs help build and nurture support systems for the development of literate minds. By immersing children in an integrated world of literary experiences that teaches them, firsthand, the impact of reading on every aspect of life, imagination is ignited and confidence is built for a prosperous future, regardless of race, economic status, or personal capabilities.

Notes from the nonprofit

Please see our website https://www.kidsneedtoread.org/financial_statements.html to find all Annual Report and Financial Audits.

Ruling year info

2008

Executive Director

Jessica Payne

Main address

2450 West Broadway Road Suite 110

Mesa, AZ 85202 USA

Show more contact info

Formerly known as

The Kids Need to Read Foundation

EIN

26-2755631

NTEE code info

Youth Development Programs (O50)

Children's and Youth Services (P30)

Remedial Reading, Reading Encouragement (B92)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
Register now

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Kids Need to Read is an organization dedicated to addressing the critical issue of limited access to high-quality books in the United States. The current state of book accessibility is alarming, with 6 out of 10 vulnerable and at-risk children lacking access to books outside of the classroom. This lack of access contributes to significant educational disparities and hinders the development of essential literacy skills. The consequences of limited access to books become evident as 37% of children enter kindergarten without the necessary skills for lifelong learning. Moreover, a staggering 50% of children from low-income communities start first grade with a significant lag behind their peers. These distressing statistics highlight the urgent need for Kids Need to Read's initiatives, which focus on providing books to schools, libraries, and other agencies.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

From Our Shelves to Yours

By teaming up with schools, libraries and other literacy organizations to provide thousands of books to children lacking adequate access to reading resources, From Our Shelves to Yours connects children with books and illustrates the connection of books with a brighter future. The program also provides direly needed reading resources to underfunded agencies in low socioeconomic areas of the United States. The program is focused on serving children who lack access to books at home and attend schools that cannot afford to purchase books. Research has repeatedly shown that strong literacy skills are vital to children's academic success and future earning potential. Moreover, increased literacy also plays a significant role in lowering crime and welfare rates and strengthening the economy—benefits that can impact an entire community. By shoring up an early foundation of literacy for those children most desperately in need, we help lay the groundwork for a brighter future for all.

Population(s) Served
Children and youth
Economically disadvantaged people

The Page Coach provides a unique mobile outreach program, one that quite literally sets the wheels in motion for enhanced community impact with a customized vehicle designed to bring the Kids Need to Read experience to children living in the lowest socioeconomic areas. Delivering books and interactive literacy events directly to schools, libraries, food banks, community centers, transitional homes, Native American reservations, and other community organizations in need of literacy support, each stop along The Page Coach's route forges uniquely personal bonds between Kids Need to Read and the young minds its programs have long strived to benefit. By taking the message directly to the children in a fun, engaging atmosphere, The Page Coach can demonstrate more compellingly than ever the joy of reading and the power of a literate mind.

Population(s) Served
Children and youth
Economically disadvantaged people

Few things can ignite a developing mind like the thrill of a good book. With this truth in mind, Kids Need to Read has developed Grow Your Library, partnering with KNTR board members Gary and Tina Mlodzik, to give something back to these wonderful institutions. While the program donates a collection of new books to each selected library, this is only the beginning. After enjoying a personal story time visit, participating children are encouraged to turn their own love of reading into even more gifts for their community. For every child who checks out a book and reports back after the presentation, another book is donated on that child’s behalf, commemorated by a bookplate inside the cover. As the effects linger on long after Kids Need to Read's visit, the program provides participating kids with an opportunity to make a difference, further reinforcing the ties between a strong reading foundation and a sense of meaningful involvement and belonging.

Population(s) Served
Children and youth
Economically disadvantaged people

Where we work

Awards

Edwin P. Hubble Medal of Initiative 2012

City of Marshfield, Missouri

Affiliations & memberships

American Library Association 2010

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients who self-report increased skills/knowledge after educational program/intervention

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, At-risk youth, Economically disadvantaged people

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

The number of grant recipients who reported an increased desire to read was observed in children served.

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, At-risk youth, Economically disadvantaged people

Related Program

The Page Coach

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

These are local community events hosted in the state of Arizona.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, At-risk youth, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

The number of children served.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The core mission of Kids Need to Read is to ensure that all children and adolescents, regardless of their race, economic status, or capabilities, have equitable access to quality books. Recognizing that literacy is a key determinant of academic and personal success, the organization aims to increase literacy rates and reduce dropout rates throughout the United States.

To achieve this, Kids Need to Read not only supplies books to various educational institutions and community organizations but also designs and implements inspiring programs. These programs are specifically developed to engage and empower young learners, fostering a love for reading while simultaneously improving literacy skills.
The organization is committed to presenting these programs in a manner that respects the dignity and self-worth of the children and adolescents it serves. By instilling a sense of pride and self-respect, Kids Need to Read aims to create a nurturing environment that encourages young minds to embrace the value of reading.

One of the fundamental principles underlying Kids Need to Read's work is the belief that literacy is a catalyst for success in both school and life. By consistently demonstrating the importance of reading, the organization strives to motivate children and adolescents to become avid readers. It firmly believes that promoting literacy will not only enhance educational outcomes but also empower individuals to thrive in all aspects of their lives.

Kids Need to Read employs a range of strategies to address the issue of limited access to books and promote literacy. The organization's key strategies include:

Book Donation: Kids Need to Read focuses on providing books to schools, libraries, and other educational institutions. By donating high-quality books, the organization ensures that children and adolescents have access to reading materials that can enhance their literacy skills and foster a love for reading.

Family Reading and Community Events: Kids Need to Read recognizes the importance of family involvement in promoting literacy. To encourage family reading habits, the organization organizes community events that celebrate the joy of reading together. These events provide opportunities for families to engage in shared reading activities, storytelling sessions, and interactive workshops, fostering a culture of reading within communities.

Support for Rural Libraries: In recognition of the unique challenges faced by rural communities, Kids Need to Read extends its support to rural libraries. The organization provides books and resources to these libraries, ensuring that they have the necessary materials to meet the literary needs of their communities. Additionally, Kids Need to Read organizes events and activities in rural areas to reconnect communities with their local libraries, promoting library usage and fostering a sense of belonging.

By implementing these strategies, Kids Need to Read aims to bridge the gap in book accessibility, promote family engagement in reading, and support rural communities in reconnecting with their libraries. These efforts contribute to creating a more literate society where all children and adolescents have equal opportunities to develop their literacy skills and succeed academically and personally.

Kids Need to Read possesses several capabilities that enable it to effectively work towards its goals of maintaining partnerships with publishers and authors alike, collaborating with libraries and local governments for community events, and encouraging community activism through our individual donors and volunteers

Partnerships with Publishers and Authors: The organization leverages its connections with publishers and authors to secure book donations and discounted rates for acquiring high-quality reading materials. Collaborating with publishers and authors allows Kids Need to Read to expand its book collection and ensure a diverse range of engaging and educational resources for children and adolescents.

Collaboration with Local Libraries and Governments: Kids Need to Read actively engages with local libraries and governments to create mutually beneficial partnerships. By connecting with these stakeholders, the organization gains valuable insights into community needs and can identify areas where its resources can have the greatest impact. Collaborating with libraries and governments also helps in identifying underserved areas and tailoring programs to address specific literacy challenges.

Encouraging Community Activism: Kids Need to Read recognizes the power of community members in driving change. The organization actively encourages and empowers community members to become advocates for literacy and champions of Kids Need to Read through donations and book drives. By engaging and mobilizing community activists, Kids Need to Read creates a grassroots movement that raises awareness, fosters support and drives positive change in promoting literacy within communities.

These combined efforts enable the organization to effectively work towards its goals of improving book accessibility, promoting literacy, and fostering a love for reading among children and adolescents.

Kids Need to Read has made significant progress in its mission to improve access to books and promote literacy. The organization's achievements include:

Book Donations: Over the past three years, Kids Need to Read has successfully provided over 1 million dollars worth of books to schools, libraries, and other service institutions. This consistent effort demonstrates the organization's commitment to addressing the issue of limited access to high-quality reading materials.

Reach and Impact: In the past year alone, Kids Need to Read has directly served over 97,000 children, making a tangible difference in their literacy development. By reaching out to a large number of children and adolescents, the organization is actively working towards its goal of ensuring that all young individuals have access to quality books.

Program Growth and Expansion: Kids Need to Read has experienced notable growth and expansion in its three core programs:

a. From Our Shelves to Yours (national): This program focuses on providing books to schools, libraries, and other educational agencies across the nation. The growth of this program signifies an increased reach and impact in addressing the book accessibility gap on a national scale.

b. The Page Coach (southwest): The expansion of The Page Coach program reflects the organization's commitment to serving specific regions. By bringing mobile libraries directly to communities in the southwest, Kids Need to Read ensures that children in underserved areas have access to books and literacy resources.

c. Grow Your Library (national): The growth of the Grow Your Library program signifies an expanded effort to support the development and enhancement of libraries nationwide. This program helps foster the creation of engaging library spaces and provides resources to enable libraries to better serve their communities.

Through these achievements, Kids Need to Read has demonstrated consistent progress in its mission. By providing substantial book donations, serving a large number of children, and expanding its programs, the organization is actively working towards its goal of improving book access and promoting literacy for children and adolescents across the United States.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive, We share the feedback we received with the people we serve

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

Kids Need to Read
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Kids Need to Read

Board of directors
as of 07/12/2023
SOURCE: Self-reported by organization
Board chair

Tyson Breinholt

J&J Commercial Properties, Inc.

Term: 2013 -

Denise Gary

Retired- KNTR cofounder

Diane Elhard

Retired Business Owner

Bruce Matsunaga

Arizona State University

Gary Mlodzik

Cox Communications

Kim OBrien

Pi Beta Phi Fraternity

Heather Miller

Pi Beta Phi Fraternity

Tina Mlodzik

Peoria Unified School District

Joe Boudrie

Maricopa County Department of Public Health

Tiffany Ellington

Small Giants

Jessica Payne

Kids Need to Read

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/9/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 06/09/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.