About-Face

Turning Education Into Action

San Francisco, CA   |  https://www.about-face.org

Mission

About-Face frees girls from the confines of a toxic culture so they can fulfill their potential.

Ruling year info

2009

Executive Director

Jennifer L. Berger

Main address

2261 Market Street, #139

San Francisco, CA 94114 USA

Show more contact info

EIN

26-2768240

NTEE code info

Alliance/Advocacy Organizations (O01)

Women's Rights (R24)

Media, Communications Organizations (A30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The number of teens who report having a major depressive episode in the previous year has increased by 56 percent since 2010, skyrocketing since smartphones and social media became ubiquitous around 2013. Depressive symptoms in girls increased by 50 percent from 2012 to 2015, and can lead to suicide or other self-harm. Girls are also more likely to use and overuse social media at higher rates than boys. Clearly, social media is significantly affecting girls’ mental health. Media literacy has been adopted by the Common Core Standards, is considered a 21st Century Skill, and is recognized as a best practice in K-12 education by the California Department of Education. Youth also need to be trained to advocate for themselves as part of a team. Experiences of collective efficacy can lead to higher levels of individual self-efficacy and leadership skills. (Sources available upon request.)

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Education Into Action Program

The About-Face Education Into Action program works with teenagers in their schools and organizations, directly engaging students in thought about what they see in media (including social media) to learn how it manipulates emotions, perpetuates dominant narratives about social groups, uses insecurities to sells products, and affects self-worth. Then, the youth learn to translate that learning into social change. About-Face also offers workshops for parents and teachers to teach them the same skills.

Program length ranges from a one-hour workshop to a twelve-hour Girls’* Change-Making Task Force. Programs are modular and build on each other.

Population(s) Served
Women and girls
Adolescents

The About-Face Online Presence Program reaches thousands of youth every year across the nation. Our online presence program provides similar resources and inspiration for media education and social change via a website and social media like Instagram, Twitter, and Facebook.

Population(s) Served
Women and girls
Adolescents

Where we work

Affiliations & memberships

Member, Alliance For Girls 2018

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Vision: For all teen girls in the United States to have the power of their voice to fight back against sexist cultural limitations.

About-Face arms girls with tools to fight back against a culture that diminishes and disempowers them. We work with self-identified girls ages 13-18 in their schools and elsewhere to teach them critical-thinking and skills centered on understanding and critique of our mainstream culture, including media and social media. We then transform that knowledge into activism skills that they use throughout their lives. About-Face is in the San Francisco Bay Area and is expanding its online and on-the-ground presence nationwide.

Each About-Face program follows the basic framework of our theory of change:
Education -> Action -> Change

Our Education Into Action program works with teenage girls and non-binary youth in their schools and organizations, directly engaging students in thought about what they see in media (including social media) to learn how it manipulates emotions, sells products, and affects self-worth. Then, the youth learn to translate that learning into social change. About-Face also offers workshops for parents and teachers to teach them the same skills.

Our online presence program provides similar resources and inspiration for media education and social change via a website and social media like Instagram and Facebook.

Education: About-Face has reached more than 8,000 students in Bay Area since 2007 through our programs that teach media decoding.

Action: We’ve enabled more than 20 girl-led action events, from putting up positive decals on fitting-room mirrors in San Francisco’s main shopping area, to hosting an inner beauty fashion show, to asking passers-by to write something they like about themselves on a big sign and take a photo with it.

Change: We’ve helped make major transformations, with girls -- now women -- coming back years later to tell us stories of how they’re now more ready to make change in their worlds and within themselves.

We have a track record of creating real impact for the girls in our programs. When we measured our impact using a rigorous evaluation process, we found significant changes. After just one short workshop session, participants said they felt:

- Like it was less important to look like famous people from media — and less possible, even if people try hard

- Happier with their appearance

- And a decreased frequency of going on diets or changing eating habits (Dieting is the number-one cause of eating disorders.)

In 5 to 10 years from now, we will be:
- Reaching students in at least 50% of Bay Area middle and high schools (we’ve served about 200 so far)
- Developing a presence in 5 U.S. cities
- Enabling an Action Squad of teen girls who regularly take action online and in person
- Supporting those girls as they go on to teach our programs

Financials

About-Face
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

About-Face

Board of directors
as of 4/22/2021
SOURCE: Self-reported by organization
Board chair

Megan Snow

Lyra Health

Term: 2019 - 2023

Jennifer Berger

About-Face

Diane Wong

Crunchbase

Adaeze Nduaguba

Google

Megan Snow

Lyra Health

Angela Bailey

America SCORES

Trinh Pham

Twitter

Jacqueline Leng

Oracle

Amanda Geraldo

Crunchyroll

Jazz Sahota

Self-Employed

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 04/09/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

Disability