PLATINUM2023

BEAUTY BUS FOUNDATION

Los Angeles, CA   |  www.beautybus.org

Mission

Beauty Bus delivers loving kindness, support, and compassion to seriously ill patients and their caregivers.

Ruling year info

2009

Executive Director

Melissa Wickman

Main address

11911 W. Washington Blvd.

Los Angeles, CA 90066 USA

Show more contact info

EIN

26-3075655

NTEE code info

Patient Services - Entertainment, Recreation (E86)

Human Services - Multipurpose and Other N.E.C. (P99)

Specifically Named Diseases (G80)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Beauty Bus is the only organization that brings the respite and dignity of a salon experience to patients of all ages in homes and hospitals, as well as to their caregivers – an often overlooked group in desperate need of emotional support. Since our founding in 2009, Beauty Bus has provided over 21,000 free beauty and grooming services to patients and caregivers. Our oldest client is 101; our youngest client is 1 – and 25% of our clients are men! As one client said: “Beauty Bus services provide a new look on life and give your clients renewed internal strength to keep fighting. My experience with Beauty Bus was a very blessed one.” When a serious illness occurs, patients and caregivers quickly become absorbed by the daily battle with disease. Through the delivery of free beauty and grooming services, Beauty Bus provides a compassionate touch, a sense of normalcy and a cherished moment of respite. For those who will not recover, we provide dignity and comfort during their end of life.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Pop-Up Salons

Beauty Bus creates Pop-Up Salons to offer free beauty and grooming services to patients and their caregivers - including staff - at facilities and hospitals. Pop-Ups transform a community room into a salon for a day to bring people out of the isolation of their rooms into a loving, supportive environment.
After a Pop-Up at UCLA Mattel Children’s Hospital, Ceyonne, the mother of 14-year old Bella, who was battling cancer, shared: “The sense of normalcy in a place so far from normal meant so much to all of us. Mom received a haircut, grandma a facial and Bella a manicure. They gave us all new energy to face the reality of what was to come. Many might wonder why a facial or a manicure is so important. Whether for a child or an adult, staying in the hospital can be very lonely and isolating. Family and friends visit when they can. However, there is also something kind and comforting when someone holds your hand or brushes your hair. There is a moment of peace and joyful distraction.”

Population(s) Served
People with diseases and illnesses
Caregivers

Extending the impact of Pop-Up Salons and Beauty Series services, Beauty Bus gives each client a Bag of Beauty filled with approximately $150 in donated, full-sized beauty and grooming products. Bags of Beauty promote self-care, while prolonging the emotional benefits of Beauty Bus’s services. Beauty Bus also distributes Bags of Beauty to patients and caregivers through partner organizations. In 2021, Beauty Bus distributed just under 5,000 Bags of Beauty, including many to frontline healthcare workers as they battled the Covid-19 pandemic.

Population(s) Served
People with diseases and illnesses
Caregivers

Beauty Series provide regular and consistent services free of charge to patients and caregivers in a hospital or social service agency, while the host facilities fund the program either through a fee paid to Beauty Bus or through cooperative fundraising. Beauty Bus developed this model through a partnership with Providence Holy Cross in Mission Hills. In 2017, Beauty Bus engaged in targeted outreach, laying the groundwork to significantly expand Beauty Series in 2018 with new partners including Providence Saint John’s in Santa Monica and the Roy and Patricia Disney Family Cancer Center at Providence Saint Joseph in Burbank. Due to the COVID-19 pandemic, Beauty Series were temporarily put on hold. but we restarted services at the Roy and Patricia Disney Family Cancer Center in August 2021. As restrictions ease, we will restart Beauty Series programming with other partners.

Population(s) Served
People with diseases and illnesses
Caregivers

In response to the COVID-19 pandemic, we took our Pop-Up Salons online to create Beauty Breaks. Beauty Professionals provide instruction on a variety of topics including facials, makeup application, creating braids and updos, and hand and nail care. We even have specific programming for cancer patients and survivors and men's skin care. Beauty Breaks are broadcast live via Zoom or a similar platform, reaching attendees across the country. We've even had attendees from Israel!

Population(s) Served
People with diseases and illnesses
Caregivers

Where we work

Affiliations & memberships

Association of Fundraising Professionals - Member 2013

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Health

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Due to the ongoing COVID-19 pandemic, it has been difficult to deliver our services, but we altered programming and managed to increase the number of services since 2019.

Number of services provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Health

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Especially during 2021, we focused our services on frontline healthcare workers.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goal is to enhance the emotional well-being of our clients and their caregivers. At Beauty Bus, we envision a community where a patient’s quality of life does not suffer when they receive a chronic or terminal diagnosis. Our programs are part of the continuum of care for our clients and an investment in our work is so much more than just changing beauty on the outside; interaction with Beauty Bus uplifts the spirits of our clients and caregivers and provides a break from the hardships of disease, doctor’s visits and insurance paperwork.

Beauty Bus has identified three goals to focus on in 2022 to support the delivery of high-quality programs and long term organizational health:

• Reach as many patients/caregivers from existing partners by serving more of their locations with Beauty Series

• Serve hospitals/institutions who don’t have the resources to pay for our services with the funds raised by our fundraising efforts

• Identify and encourage recurring donations

As the only organization serving such a diverse clientele, Beauty Bus has developed a singular expertise in developing best practices that ensure client safety.

All of our Beauty Professionals are licensed and we conduct a rigorous background check of each of our volunteer Beauty Professionals. Our extensive training prepares volunteers to work with individuals representing a wide variety of illnesses and disabilities, as well as difficult situations that may arise.

Working closely with our healthcare partners, we prescreen all clients for any issues that may affect our delivery of beauty services. We seek out products that are hypoallergenic and, when appropriate, utilize single use products. To limit risk of infection, our nail and skin care services are waterless and nonpenetrative. We leave cuticles intact and do not conduct any extractions or peels.

Each year, our specially trained team of volunteers go into facilities and hospitals to deliver free haircutting and styling services, manicures, facials and makeup application. Extending the impact and promoting self-care, clients receive a Bag of Beauty after each visit, containing $150 in full-size, donated beauty and grooming products. Since our inception, Beauty Bus has provided over 21,000 free services to clients and their caregivers throughout Southern California, as well has having distributed over 58,600 Bags of Beauty.
With all Beauty Bus has accomplished, the need for our services is great. We estimate that on any given day in Los Angeles County, over 50,000 people would qualify for our services…and many of them have caregivers. Our goal is to continue to grow in a sustainable model to increase our impact and continue to bring wellness and beauty to our clients.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.

  • How is your organization using feedback from the people you serve?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

BEAUTY BUS FOUNDATION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

BEAUTY BUS FOUNDATION

Board of directors
as of 06/07/2023
SOURCE: Self-reported by organization
Board chair

Liliana Cerilo

Google

Wendy Levine

Jessica Joffe Stein

Andala

Jay Halaby

Jay Halaby and Associates

Dan Rosenson

Laura Ponder, CPA, MBA

Pepperdine University

Ida Barba

Liliana Cerilo

Google

Andrea Straus

Sculpture Conservation Studio

Stefano Mauro

Keck Medicine of USC

Maria Rush

Beauty Collection

Elizabeth Sbardellati

Greenberg Glusker

Eric Snyder

Providence Cedars-Sinai Medical Center

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 9/15/2022
info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Multi-Racial/Multi-Ethnic (2+ races/ethnicities)
Gender identity
Female, Not transgender (cisgender)

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 01/14/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.