SILVER2024

KENNY FAMILY FOUNDATION

Creating a Sustainable Future

aka The Kenny Family Foundation (KFF)   |   Wilmington, DE   |  www.kffde.org

Mission

Investing in Well-Being. Improving Quality of Life. Creating a Sustainable Future. The Kenny Family Foundation has served as a charitable foundation since 2008, allowing donors to collaborate with us in transforming New Castle County. We support hundreds of charitable organizations in New Castle County with micro-grants and partnerships. These partnered organizations feed our hungry neighbors, care for the sick and elderly, educate and inspire our children, and help enrich our lives through the arts and humanities. Fully engaged with our community, these partnerships are the heart and soul of our foundation.

Ruling year info

2010

President

Melissa Kenny

Main address

501 S Walnut Street The Kenny Family Foundation

Wilmington, DE 19801 USA

Show more contact info

EIN

26-3367228

NTEE code info

Fund Raising and/or Fund Distribution (W12)

Fund Raising and/or Fund Distribution (K12)

Fund Raising and/or Fund Distribution (P12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Delaware has 7000 registered non-profits. About 1000 of them are actively working in Delaware. Many of these have the same mission or goal. Our goal at KFF is to help the smaller organizations move forward, collaborate with like-minded community leaders and touch the parts of the community which are currently undeserved.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Active Partners

Our goal of this program is to assist the improvement of quality of life but providing fellow non-profit organizations with aid that provides immediate gratification.

With the assistance of our friends and donors, we raise enough funds annually to partner with hundreds of organizations within New Castle County.

The Kenny Family Foundation developed Active Partners, a microgrant program providing aid to Non-Profit Organizations in Delaware in need of assistance for specific smaller scale donations.  Contributions are awarded to requests aligned with our foundation’s mission.

Donations are awarded in the form of a ShopRite gift card. Our grants are widespread and start as low as $100.00, allowing us to partner with a wide range of local organizations.

In addition to the microgrants, we actively strive to be present in the community, with hands-on assistance of our KFFDElegates, volunteers who commit to a better Delaware community.

Our passion is to be a constant active presence, making an impact in building a sustainable community in Delaware.

Population(s) Served
Families
Seniors

The goal of this program is to assist adults with barriers to employment.

Partners In Training is an employment and training partnership between The Kenny Family Foundation, Wakefern Food Corp. and our social service partner, Goodwill for people who are currently on financial assistance or unemployed.

The goal of this program is to transition these individuals into to jobs at ShopRite and other retailers.

Training takes place in a classroom within a miniature Shoprite store built on the premises of the Goodwill and transitions into actual stores for real life training.

Goodwill of Delaware & Delaware County
The Goodwill of Delaware & Delaware County is the ideal organization to work with for our program, Partners In Training as our missions and philosophies perfectly align. With over 90 years of service to their community, the Goodwill provides education, job training and employment services that prepare disadvantaged and disabled individuals for competitive employment.

Population(s) Served
Adults

The goal of this program is to improve the understanding of health and financial literacy for elementary students in Title I schools.

The Student Shopper program is based on our philosophy that an early education in health and financial literacy predict better futures for our children. A community driven effort which extends the boundaries of home and the classroom, Student Shopper is designed to educate elementary (3rd to 5th grade) students about nutrition, and teach them about the importance of planning, budgets and shopping to make an impact on the food choices they make going forward. Through experienced based learning using a local ShopRite store as a living classroom, we engage students, teachers and parents with techniques for smart shopping and healthy eating using the USDA MyPlate model that encourages nutritious and balanced meals. The Kenny Family Foundation is aligned with ShopRite for this venture who allow us to have the time of their dietitian and the campus of their stores. The ShopRite mission is “To Care Deeply About People, Helping Them to Eat Well and Be Happy” and The Kenny Family Foundation mission is to “Create a Sustainable Future” for New Castle County. Together, we will support our communities, providing fun experiences that educate families on healthy choices and eating well on a budget.

Population(s) Served
Children and youth
At-risk youth

This is a new program

Population(s) Served
Children and youth
Military personnel

Where we work

Awards

Empty Bowl Award 2019

Ministry of Caring

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of organizations applying for grants

This metric is no longer tracked.
Totals By Year
Population(s) Served

Health, Family relationships, Social and economic status, Work status and occupations

Related Program

Active Partners

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

We have used an online CRM to have our applicants register since 2016. We also receive an equal amount of requests by mail. We receive over 3000 requests per year but we only count online request.

Median grant amount

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Family relationships, Health, Social and economic status, Work status and occupations

Related Program

Active Partners

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Our average give is a microgrant amount in gift card form. If merged with larger annual grants this is skewed, but when all of our regular grant amounts are entered this is the average give.

Total dollar amount of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

This included the grants for Active Partner, Student Shopper and Partners in Training (on hold as of 2018/2019)

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Kenny Family Foundation(KFF) supports non-profit organizations which enhance the quality of life for residents of New Castle County by supporting efforts related to education, community development, health, financial literacy, and human services. Our micro-grants are awarded to local non-profit organizations, many whom are small and would not have the opportunity to apply for a larger federal grant.

The Kenny Family Foundation was created as a charitable foundation in 2008 by the owners and community partners of The Kenny Family ShopRites, in an effort to assist the underserved in New Castle County, Delaware.

The Kenny Family Foundation was established in 2008 as a non-profit which could build sustainability and provide assistance for those committed to improving the quality of life in the local community. We believe collaboration is the key to creating a sustainable future for Delaware.
Our basic strategy:
-KFF will annually assess community needs and organizational outcomes to identify success or opportunities with each partnership we have created or invested time and money. This assessment will serve as the basis for expanding a partnership.
-KFF will streamline to focus on three Programs; Active Partners, Student Shopper and Partners in Training. The emphasis on further
deepening programs would be the priority in the case of rapid growth.
- KFF will stay lean for operations cost by having one full time employee. We will have continuous focus on expanding the organization's
visibility in the community and making greater use of a network of volunteers who are active and visible in a wide range of local initiatives.
-The Kenny Family ShopRite stores will allow KFF to utilize their stores as living campus for educational outreach, job training and events promoting health and financial literacy.
-The Kenny Family ShopRite owners will actively participate as board members, assist in fundraising and community initiatives, and donate directly to KFF each year as a philanthropic gesture.

We recognize our limitations as a small organization so have established three dedicated programs in order to follow our mission.

- We use our Active Partner program so we can invite the community organizations to apply for micro-grants as an invested partner of KFF. We created an interactive custom Relationship Management tool and require each organization complete the KFF online application with uploaded government documents.

- Partners in Training utilizes our social service partner Goodwill to vet, assess and directly provide services to adults with barriers to employment. The goal of this program is to transition these individuals into jobs at ShopRite and other retailers. Training takes place in a classroom within a miniature Shoprite store built on the premises of the Goodwill and transitions into actual stores for real life training.

- Our Student Shopper program is a success due to a written commitment to engage in the program from the beginning. The superintendent chooses the schools which will most benefit from our grant and establishes the contacts and program goals. Multiple on site school visits, teacher partnerships and parental involvement is key to ensure the students and families have the opportunity to make the most of the program.

There will always be more to accomplish when we have neighbors in our Delaware community who struggle for nourishment, education and employment.

We will continue to focus on our three successful program models. We hope to be considered for larger grants from the State of Delaware and community partners and companies which will give us the opportunity to make a larger impact in Delaware.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To follow up on partnerships and ensure we are following best partnership practices

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to identify actionable feedback, Because we are small, the task of follow-up is difficult to continue

Financials

KENNY FAMILY FOUNDATION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

KENNY FAMILY FOUNDATION

Board of directors
as of 02/27/2024
SOURCE: Self-reported by organization
Board chair

Ms Melissa Kenny

The Kenny Family Foundation

Melissa Kenny

Kenny Family ShopRites of Delaware- Delaware Supermarkets Inc.

Richard Mestro

Kenny Family ShopRites of Delaware- Delaware Supermarkets Inc.

Jim Leonard

Kenny Family ShopRites of Delaware- Delaware Supermarkets Inc.

John Leonard

Leonard, Sciolla, Hutchison, Leonard & Tinari, LLP

Bill Bacheler

Bacheler & Company

Bernard Kenny

Kenny Family ShopRites of Delaware- Delaware Supermarkets Inc.

Richard Kenny

Kenny Family ShopRites of Delaware- Delaware Supermarkets Inc.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 12/7/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 02/21/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.