FIGHT THE NEW DRUG, INC

Salt Lake Cty, UT   |  http://www.fightthenewdrug.org

Mission

Fight the New Drug is a non-religious and non-legislative organization that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts.

Ruling year info

2009

President / Co-Founder

Clay Olsen

Executive Director

Natale McAneney

Main address

PO Box 521270

Salt Lake Cty, UT 84152 USA

Show more contact info

EIN

26-3550143

NTEE code info

Public Health Program (E70)

Alliance/Advocacy Organizations (E01)

Other Youth Development N.E.C. (O99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Decades of studies from major academic institutions have demonstrated significant impacts of pornography consumption for individuals, relationships, and society. Due to the advent of the internet and the ubiquity of the smartphone, pornography is more accessible, affordable, anonymous, and available than ever before. Because of this, the need for accessible and affordable education about pornography’s harms is equally as great. This is why Fight the New Drug exists.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Education Program

Through the Education Program, we develop creative ways to provide educational experiences for individuals to make an informed decision regarding pornography. We effectively communicate our message to various audiences and educate individuals in order to fulfill our mission and catalyze a youth-driven movement.

Population(s) Served
Adolescents
Adults

Our Mobilization Program serves to (1) engage Fighters and move them to action to get involved and help “change the conversation” surrounding pornography and (2) transform our followers into messengers, advocates, and active social changers.

Population(s) Served
Adolescents
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Social media following (Facebook, Twitter, Instagram & YouTube)

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Adolescents

Related Program

Mobilization Program

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Social media provides one of the most effective mediums by which we can reach our target demographic—youth. We current have a global audience of over 5 million Fighters.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our Mission: Fight the New Drug is a non-religious and non-legislative organization that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts.

Our ultimate goal is to change the conversation around pornography and to decrease the demand for exploitation through education. We fight for real love and relationships, we fight for those who are victimized by pornography, and we fight for the freedom of those who compulsively struggle with it.

We are a researched-based organization. We carefully evaluate, summarize, and present peer-reviewed research about pornography in a clear and concise way that's engaging and easy to understand.

We are education-focused. Our team presents research in schools, universities, and youth forums around the world to educate individuals about the harmful effects of pornography. We also publish research-backed content to help individuals learn about the harmful effects of pornography.

We are sex-positive. Fight the New Drug fights for real love and healthy relationships, including healthy sexual relationships. Thanks to science, we know that porn can negatively affect consumers' sex lives, which is one of the many reasons we fight against it.

We are freedom preserving. We believe in using education and awareness as tools to empower individuals to make their own educated decisions about pornography.

We are NOT religiously affiliated. As an organization, we do not associate with any faith or belief system, nor do we discuss porn and sexual exploitation from a religious or moral perspective.

We are NOT legislation focused. We support efforts to protect children from easily accessing hardcore pornography, however, Fight the New Drug does not work to take away adults' rights to view legal forms of pornography.

We are NOT choice restricting. We accept and respect that an individual has the right to develop their own stance on the topic of pornography, whether or not it is consistent with Fight the New Drug's position.

We are NOT shaming. We take great care in our presentations, content, and overall influence to be a voice of positivity and hope. We do not use shame or scare tactics, and instead, encourage all of our followers to join us in an anti-shaming fight for love.

Through an experienced, talented, and passionate team of presenters, writers, marketers, content creators, and developers we employ two primary programs to connect with our target demographic and catalyze a youth-driven movement.

The Education Program serves to develop creative and powerful tools to communicate our message and educate individuals. This includes producing videos that drive social change, developing educational materials, providing downloadable resources available on our website, writing blog posts that address porn-related current events, and giving live presentations at high schools, universities, and community events.

The Mobilization Program serves to: (1) engage Fighters and move them to action to get involved and help “change the conversation" surrounding pornography; and (2) transform our followers into messengers and active social changers. This is accomplished by leveraging social media and providing opportunities for Fighters to get involved with the movement.

In addition to our main website (https://fightthenewdrug.org/), some examples of how we educate about the harms of pornography include:

BRAIN, HEART, WORLD DOCUMENTARY SERIES (https://brainheartworld.org/)
A captivating three-part documentary series about porn’s impact on consumers, relationships, and society.

CONSIDER BEFORE CONSUMING PODCAST (https://considerbeforeconsumingpodcast.com/)
Hear from various researchers, survivors, advocates, and many others as they discuss the harmful effects of porn.

LIVE PRESENTATIONS (https://fightthenewdrug.org/live-presentations/)
We deliver age-appropriate and informative presentations about porn’s impacts. We present to middle school, high school, and college students, as well as parents, community members, and keynote addresses.

GET THE FACTS ARTICLES (https://fightthenewdrug.org/get-the-facts/)
Research-based articles demonstrating how porn has been shown to negatively impact consumers, relationships, and society.

CONVERSATION BLUEPRINT (https://fightthenewdrug.org/lets-talk-about-porn/)
Porn can be difficult to talk about, and that’s something we’re trying to change! Here, you’ll find tips to successfully navigate a conversation about porn with your partner, child, sibling, parent, friend, or your neighborhood mail person.

TRUTH ABOUT PORN (https://truthaboutporn.org/)
An up-to-date database dedicated to the body of reasearch demonstrating the harmful effects of pornography.

MEDIA (https://fightthenewdrug.org/ftnd-media/ & https://www.youtube.com/fightthenewdrug)
Shareable images, videos, quizzes, and other downloadable content.

RECENT ARTICLES (https://fightthenewdrug.org/blog/)
Check out over 1,300+ articles on virtually any subject related to pornography consumption.

TRANSLATIONS (https://fightthenewdrug.org/translations/)
We translated select content from our website into four additional languages to help bring the fight for love to new Fighters around the world.

Since our work began in 2009, Fight the New Drug has become a worldwide leader discussing the issue of pornography. Over the years we have reached nearly one million people through live presentations and documentary screenings, and our online resources have been visited by individuals from 192 of 193 countries. We have over 5 million supporters across our social media platforms who are continually being educated by and further mobilizing the resources we share online. These are metrics that speak to the volumes of people we've been able to reach—but they can never truly demonstrate the impact we've been able to help make in people's lives. None of this would be possible without our Fighters who continue to support us and mobilize this movement for love.

Moving forward Fight the New Drug will continue to fulfill its mission to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness of the harmful effects of pornography using only science, facts, and personal accounts.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Fight the New Drug exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts. While our main targeted demographic is youth we often survey and gather feedback from youth, parents, educators, community members and individuals all over the globe.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Suggestion box/email, Email,

  • How is your organization using feedback from the people you serve?

    To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders,

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

FIGHT THE NEW DRUG, INC
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

FIGHT THE NEW DRUG, INC

Board of directors
as of 2/14/2022
SOURCE: Self-reported by organization
Board chair

Mike Jensen

Academy Mortgage

Term: 2014 -

Cameron Lee

DOMO

Mike Jensen

Academy Mortgage

Kamie Brown

Ray Quinney & Nebeker

Clay Olsen

Fight the New Drug

Derek Maxfield

Younique

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 2/10/2022,

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
Multi-Racial/Multi-Ethnic (2+ races/ethnicities)
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 02/10/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.