FIGHT THE NEW DRUG, INC
Programs and results
What we aim to solve
Decades of studies from major academic institutions have demonstrated significant impacts of pornography consumption for individuals, relationships, and society. Due to the advent of the internet and the ubiquity of the smartphone, pornography is more accessible, affordable, anonymous, and available than ever before. Because of this, the need for accessible and affordable education about pornography’s harms is equally as great. This is why Fight the New Drug exists.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Education Program
Through the Education Program, we develop creative ways to provide educational experiences for individuals to make an informed decision regarding pornography. We effectively communicate our message to various audiences and educate individuals in order to fulfill our mission and catalyze a youth-driven movement.
Mobilization Program
Our Mobilization Program serves to (1) engage Fighters and move them to action to get involved and help “change the conversation” surrounding pornography and (2) transform our followers into messengers, advocates, and active social changers.
Where we work
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Social media following (Facebook, Twitter, Instagram & YouTube)
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Adolescents
Related Program
Mobilization Program
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Social media provides one of the most effective mediums by which we can reach our target demographic—youth. We current have a global audience of over 5 million Fighters.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our Mission: Fight the New Drug is a non-religious and non-legislative organization that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts.
Our ultimate goal is to change the conversation around pornography and to decrease the demand for exploitation through education. We fight for real love and relationships, we fight for those who are victimized by pornography, and we fight for the freedom of those who compulsively struggle with it.
What are the organization's key strategies for making this happen?
We are a researched-based organization. We carefully evaluate, summarize, and present peer-reviewed research about pornography in a clear and concise way that's engaging and easy to understand.
We are education-focused. Our team presents research in schools, universities, and youth forums around the world to educate individuals about the harmful effects of pornography. We also publish research-backed content to help individuals learn about the harmful effects of pornography.
We are sex-positive. Fight the New Drug fights for real love and healthy relationships, including healthy sexual relationships. Thanks to science, we know that porn can negatively affect consumers' sex lives, which is one of the many reasons we fight against it.
We are freedom preserving. We believe in using education and awareness as tools to empower individuals to make their own educated decisions about pornography.
We are NOT religiously affiliated. As an organization, we do not associate with any faith or belief system, nor do we discuss porn and sexual exploitation from a religious or moral perspective.
We are NOT legislation focused. We support efforts to protect children from easily accessing hardcore pornography, however, Fight the New Drug does not work to take away adults' rights to view legal forms of pornography.
We are NOT choice restricting. We accept and respect that an individual has the right to develop their own stance on the topic of pornography, whether or not it is consistent with Fight the New Drug's position.
We are NOT shaming. We take great care in our presentations, content, and overall influence to be a voice of positivity and hope. We do not use shame or scare tactics, and instead, encourage all of our followers to join us in an anti-shaming fight for love.
What are the organization's capabilities for doing this?
Through an experienced, talented, and passionate team of presenters, writers, marketers, content creators, and developers we employ two primary programs to connect with our target demographic and catalyze a youth-driven movement.
The Education Program serves to develop creative and powerful tools to communicate our message and educate individuals. This includes producing videos that drive social change, developing educational materials, providing downloadable resources available on our website, writing blog posts that address porn-related current events, and giving live presentations at high schools, universities, and community events.
The Mobilization Program serves to: (1) engage Fighters and move them to action to get involved and help “change the conversation" surrounding pornography; and (2) transform our followers into messengers and active social changers. This is accomplished by leveraging social media and providing opportunities for Fighters to get involved with the movement.
In addition to our main website (https://fightthenewdrug.org/), some examples of how we educate about the harms of pornography include:
BRAIN, HEART, WORLD DOCUMENTARY SERIES (https://brainheartworld.org/)
A captivating three-part documentary series about porn’s impact on consumers, relationships, and society.
CONSIDER BEFORE CONSUMING PODCAST (https://considerbeforeconsumingpodcast.com/)
Hear from various researchers, survivors, advocates, and many others as they discuss the harmful effects of porn.
LIVE PRESENTATIONS (https://fightthenewdrug.org/live-presentations/)
We deliver age-appropriate and informative presentations about porn’s impacts. We present to middle school, high school, and college students, as well as parents, community members, and keynote addresses.
GET THE FACTS ARTICLES (https://fightthenewdrug.org/get-the-facts/)
Research-based articles demonstrating how porn has been shown to negatively impact consumers, relationships, and society.
CONVERSATION BLUEPRINT (https://fightthenewdrug.org/lets-talk-about-porn/)
Porn can be difficult to talk about, and that’s something we’re trying to change! Here, you’ll find tips to successfully navigate a conversation about porn with your partner, child, sibling, parent, friend, or your neighborhood mail person.
TRUTH ABOUT PORN (https://truthaboutporn.org/)
An up-to-date database dedicated to the body of reasearch demonstrating the harmful effects of pornography.
MEDIA (https://fightthenewdrug.org/ftnd-media/ & https://www.youtube.com/fightthenewdrug)
Shareable images, videos, quizzes, and other downloadable content.
RECENT ARTICLES (https://fightthenewdrug.org/blog/)
Check out over 1,300+ articles on virtually any subject related to pornography consumption.
TRANSLATIONS (https://fightthenewdrug.org/translations/)
We translated select content from our website into four additional languages to help bring the fight for love to new Fighters around the world.
What have they accomplished so far and what's next?
Since our work began in 2009, Fight the New Drug has become a worldwide leader discussing the issue of pornography. Over the years we have reached nearly one million people through live presentations and documentary screenings, and our online resources have been visited by individuals from 192 of 193 countries. We have over 5 million supporters across our social media platforms who are continually being educated by and further mobilizing the resources we share online. These are metrics that speak to the volumes of people we've been able to reach—but they can never truly demonstrate the impact we've been able to help make in people's lives. None of this would be possible without our Fighters who continue to support us and mobilize this movement for love.
Moving forward Fight the New Drug will continue to fulfill its mission to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness of the harmful effects of pornography using only science, facts, and personal accounts.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Fight the New Drug exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts. While our main targeted demographic is youth we often survey and gather feedback from youth, parents, educators, community members and individuals all over the globe.
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How is your organization collecting feedback from the people you serve?
Electronic surveys (by email, tablet, etc.), Suggestion box/email, Email,
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How is your organization using feedback from the people you serve?
To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,
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With whom is the organization sharing feedback?
Our staff, Our board, Our funders,
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Which of the following feedback practices does your organization routinely carry out?
We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive,
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback,
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
FIGHT THE NEW DRUG, INC
Board of directorsas of 2/14/2022
Mike Jensen
Academy Mortgage
Term: 2014 -
Cameron Lee
DOMO
Mike Jensen
Academy Mortgage
Kamie Brown
Ray Quinney & Nebeker
Clay Olsen
Fight the New Drug
Derek Maxfield
Younique
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as:
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 02/10/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.