PACIFIC BATTLESHIP CENTER

Goal 1: Provide an engaging, interactive, multicultural, and memorable guest experience that focuses on all ages.
Goal 2: Maintain a sustainable process for the long-term preservation of the organization and Battleship IOWA.
Goal 3: Deliver high impact educational programs which serve our visitors, crew, and the community.
Goal 4: Be a key anchor of the LA Waterfront to generate tourism and economic activity resulting in a better quality of life for local residents.
Goal 5: Provide a positive crew experience that creates a bond with our guests, the ship, and each other, particularly our veterans.
Goal 6: Educate and inspire 500,000 people annually as a National Museum.

Goal 1:
-Maintain a consistent presentation beginning at the arrival and continuing through the community.
-Provide a safe and comfortable experience regardless of age, race, sex, or disabilities.
-Create an interactive educational environment that tells the story and engages the visitor in memorable activities.
-Provide an authentic American experience that relates to our vision that begins at main entry and continues through community.
-Engage the visitors in an interactive experience that creates a bond between the guest, crew, and ship.
-Create an emotional sense of arriving at something very special and American. The same type of feeling the crew had when they first arrived on board the premier Battleship in the Navy.
Goal 2:
-Create a financially stable situation through numerous revenue sources that permits for long term preservation of the battleship, artifacts, and stories related to it.
-Create a brand that is memorable with minimal impressions, is fun to follow, and has long-term engagement.
-Develop and implement a plan that maintains the hull of the ship under all circumstances to extend the definite life of the vessel.
-Create and build on solid business foundations that provide for stable and focused growth.
Goal 3:
-Develop and implement an education program that is S.T.E.A.M. (science, technology, engineering, arts, and mathematics) focused and engages today’s youth in an interactive educational experience. An experience that utilizes components that are utilized in the day to day operation of a ship.
-Develop a program that focuses on pride in leadership and has a component that engages at-risk youth in positive behavior and results.
-Create and implement a multi-layered history program that allows all ages to engage in specialized battleship and maritime topics.
-Bring Victory the Dog alive in telling the story of the American spirit and the Battleship IOWA.
Goal 4:
-Develop and maintain the LA Waterfront Passport program and unify existing stake holders behind project.
-Develop and maintain cooperative relationships with the entire L.A. Waterfront community to focus on sustainability of the entire initiative.
-Develop and implement a special events program that permits all levels of participants and brings IOWA to the forefront of being a community asset.
-Work as a team with our partners to better the community and tell the stories of the Battleship IOWA and the American Spirit in a positive and supporting manner.
Goal 5:
-Maintain consistent communication and programs that keep the vision& mission in mind at all times.
-Always stay unified as a crew by maintaining focus on the contributions of every member and not creating divisions based on tasks, jobs, and compensation.
-Recognize efforts that go above and beyond in supporting the American Spirit.
-Provide training and engaging opportunities that create fun growth opportunities.
-Create an efficient environment utilizing just-in-time.

The Battleship IOWA has a number of significant assets that can be leveraged to help reach our goals. They are:

1. Significant achievements in American history that include being the Battleship of the Presidents, engineering achievements, thousands of US sailors that served aboard, and a worldwide record of protecting democracy.

2. Victory the Dog as a mascot that was actually on board from 1943 to 1949. We currently utilize Victory the Dog in child-friendly scavenger hunts.

3. Volunteers and staff that are passionate about telling the story of the IOWA and service that provide a memorable experience.

4. A natural STEAM learning environment that will establish the IOWA as an educational platform in the Greater Los Angeles region. Our Day of Discovery Program in partnership with the Los Angeles Unified School District has been underway for several years and is growing.

At the end of 2017:
-We began plans to transition into the National Museum of the Surface Navy.
-We welcomed over 425,000 guests between museum visitation and LA Fleet Week to celebrate the American Spirit.

Overall:
-Since 2012, over 150,000 veterans have been impacted by our programs aboard Battleship IOWA.
-Military veterans make up 50% of our crew and benefit tremendously through improved job skills, camaraderie, and a sense of family.
-The Pacific Battleship Center utilizes the in-situ environment of Battleship IOWA to address national deficiencies and spur interest in STEM, history, civics, and leadership through innovative education and museum programs. Our "Day of Discovery" Program in partnership with Los Angeles Unified School District continues to grow.

In 2018:
-We launched our proprietary "STEAM at Sea" Program and aligned our curriculum with the Next Generation Science Standards (NGSS) to provide a unique and relevant learning experience for students as well as NGSS teacher training aboard the IOWA.
-A new exhibit, Lost at Sea, in partnership with Dr. Robert Ballard opened in late fall highlighting many of the world’s historically noted underwater ship wrecks found by the explorer.
-We have increased attendance and interest in community events and festivals especially Memorial Day, Veterans Day, Movies Under the Guns, the annual LA Fleet Week, and concerts on our pier featuring major musical acts.
-We have had volunteers become employed due to their experience gained at Battleship IOWA.
-We have increased our membership as a revenue stream and added additional benefits.
-As part of our Community Giving Program, we donated thousands of tour tickets to local nonprofit organizations to support their own fundraising efforts.
-We enhanced our Veterans Programs with several local and regional partners. One of our ongoing objectives is to support strong economic outcomes for Veterans, transitioning Servicemembers, and their families through elements such as a connection to meaningful career opportunities. To leverage best practices, tools, and technology for this population, IOWA is establishing collaborative partnerships with premier private- and public-sector organizations dedicated to furthering veteran employment.