GIRL MUSEUM INC

Our goals are to continue to increase the number and depth of our programs. This includes:

(1) Producing at least 4 original exhibitions per year showcasing girls' history and culture;

(2) Continued production of our podcast series, with the inclusion of more special guests;

(3) Expansion of our educational offerings for students at all grade levels, with comprehensive US and UK-aligned educational guides, interactive quizzes, and multimedia resources;

(4) Increase our reputation as a trusted resource on girls' history and culture, through participation at conferences, in social media and advocacy movements;

(5) the establishment of a Girl Culture Virtual Archive accessible to the public with the ability to research and collaborate on the documentation of girl culture around the world;

(6) Participation in real-world pop-up projects, such as collaborative exhibits with museums and special events with other non-profits to advance girl culture and rights;

and (7) Establishment of new funding sources for expansion of our programs, establishment of new programs, staff development, and establishment of an endowment fund to continue our existence in perpetuity.

Our strategies include:

(1) An annual exhibition program of 3-5 exhibits that address a wide variety of historical and contemporary culture topics linked to social justice and gender equality issues.

(2) Continued expansion of Educational Activities to include coloring pages, interactive maps, and other interactive video, audio, or other multimedia content to better engage students in the documentation and research of girl culture, while ensuring all activities are aligned to U.S. and U.K. curriculum standards.

(3) Increased participation in girl studies, childhood studies, and historical and cultural organizations that enable centering of girl-focused perspectives. Utilizing our presentations and publications as advocacy for greater support for these perspectives and funding of related research.

(4) Continue building and establishing partnerships to produce programs, virtual and physical, dedicated to the advancement of girl culture. With a team based in the US, UK, and Southeast Asia, we expect to continue fostering these partnerships with an eye towards fundraising for special events.

(5) Expansion of our social media reach and Patreon membership program to encourage dedicated monthly giving to support Girl Museum's critical administrative and program needs.

We have assembled a dedicated volunteer team of ten museum professionals ("Senior Staff") who have committed to long-term positions with our museum. We also have an ongoing program of Junior Girl internships, which enable us to tap the resources and skills of these emerging professionals to develop new programs, incorporate new research, and increase our reach. Additionally, we continue to offer Junior Girls who have shown interest in and dedication to long-term volunteer work with us the ability to become Senior Staff and lead specific programs with our museum.

Each year, we also have several volunteers and project partners who enable us to reach new audiences through social media and e-mail marketing. Additionally, we connect through in-person events and conference presentations with scholars and museum professionals, enabling us to foster new partnerships and connections that support our mission.

We are currently undergoing the process of identifying sponsorship opportunities and a scalable plan for future growth and the establishment of a Girl Museum endowment.

In 2021, we witnessed a 195% increase in visitation - welcoming over 154,000 unique visitors - which is nearly double compared to the prior year. Our community grew by 107%, with 536 new members. For the first full year, we were able to track the age groups of our visitors:

31.77% aged 18-24
26.61% aged 25-34
14.48% aged 35-44
11.83% aged 45-54
8.28% aged 55-64
7.04% over age 65

(Note Google does not allow tracking of under 18 audiences due to federal law)