Conscious Alliance

We aim to reduce the effects of childhood hunger in the U.S. by harnessing the power of youth engagement, live music, and food brands together to procure and distribute donated meals and snacks to families in accessible ways. Our long-term goal is to ensure sufficient food for all and empower young people to get involved by mixing passion for music with opportunities to make a positive impact.

Since our inception in 2002, Conscious Alliance has created innovative and meaningful outlets and opportunities for youth, families, and companies to get involved and take action in the fight against hunger.
We host our 'Art That Feeds' Food Drives at concerts and music festivals across the country. At these live music events, we are able to empower the audience, the youth/next generation, through our engaging platform that educates and inspires them to take action in their communities.

In a typical year, with the help of over 500 volunteers of all ages and demographics, we are able to collect and distribute over 100,000 meals for food pantries, nationwide. In this process of collecting food, we engage thousands of youth and create advocates for hunger relief at every stop.

We also obtain large-scale donations of meals and snacks directly from food brands that are then distributed through schools, community events, and food pantries across the nation. Our ‘Feed Kids Before Landfills’ program, addresses two critical and preventable issues of our time: childhood hunger and unnecessary food-waste that contributes to climate change. Without our efforts, the food we distribute would go to landfills, which squanders the opportunity to fight hunger and all the resources used to create the product. Specifically, we pursue and handle healthy shelf-stable products that are too close to their “best-by” dates to be sold to grocery stores. We have built partnerships with over 50 food companies to divert healthy kid-friendly meals and snacks from the landfill and distribute the nourishment directly to vulnerable children through their schools.

Many of the schools we work with have large populations of low-income students (including Title 1 schools, Head Starts, and Early Head Start centers). Teachers and other school staff ensure the meals and snacks reach the students in need. By partnering with schools to provide food directly to children, the students become healthier and teachers see the difference in students’ readiness to learn and their emotional state.

With both of these programs, Conscious Alliance cultivates the relationships and manages the logistics including reliable trucking, sorting, packing, and moving healthy food to communities in need. In 2020, we were able to divert and distribute 2.6 million meals to underserved communities through our programming.

Conscious Alliance is a highly effective nonprofit with strong leadership and wide support. While deepening ties within the music industry since 2002, we also nurtured relationships within the natural food industry and communities it serves. In 2016, we distributed 212,544 meals that grew to 1.1 million meals in 2019. By Sept 2020, despite the pandemic, the organization delivered over 2.6 million meals.

Keys to the success of Conscious Alliance include a deliberate approach to seeking innovative opportunities for securing food as well as inspiring others to collaborate. We have established a reputation for being a reliable and nimble organization that aims to deliver healthy food to make a difference.

We have been recognized and named a One Percent for The Planet nonprofit for our role in food rescue and diverting food from landfills.

What began as a grassroots food drive at a local concert in Denver in 2002 has grown into a national movement — providing more than eight million meals to date. In the last three years, we increased the number of meals we delivered over five times and a large percentage of those meals were organic.

Conscious Alliance continues to expand its reach and volume. Even without concerts during Covid – without ‘Art That Feeds’ Food Drives, our signature program, we are contributing more to reduce hunger across the country. Food companies are willing to donate products, while schools and food pantries are eager to receive support. Our team is experienced and ready to handle the logistics. We are focused on continual growth to provide healthy food for families in need.