The Conscious Alliance

Art That Feeds

aka Conscious Alliance   |   BOULDER, CO   |  http://ConsciousAlliance.org

Mission

Conscious Alliance supports communities in crisis through hunger relief and youth empowerment

Ruling year info

2003

Executive Director

Justin Levy

Main address

2525 ARAPAHOE AVE Suite E4-182

BOULDER, CO 80302 USA

Show more contact info

EIN

27-0035894

NTEE code info

Emergency Assistance (Food, Clothing, Cash) (P60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Prior to the Covid pandemic, one in six kids in the U.S. didn’t have reliable access to food, as of August 2020, the numbers have increased to the devastating estimate of one in four. Food-insecure children experience the negative physical, emotional, cognitive, and social effects of hunger. Hunger creates a long list of immediate issues including discomfort, low energy levels, poor judgment, anxiety, reduced problem-solving ability, and poor memory. Hunger also reduces the immune system, interferes with learning, and can lead to long-term health issues. Conscious Alliance supports communities in crisis through hunger relief and youth empowerment. We focus on feeding children and their families by bringing nourishment to schools, community events, and food pantries to make nourishment accessible for all. There is enough food in the U.S. for everyone; our programs procure food donations through innovative approaches and distribute meals and snacks to those in need.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

'Art That Feeds' Food Drives

Founded in 2002, Conscious Alliance is a national nonprofit based in Boulder, Colorado that brings healthy food into underserved communities, feeding kids and families who need it most. Their work empowers young people to get involved by mixing passion for music with opportunities to make a positive impact.

Through ‘Art That Feeds’ Food Drives at concerts, and large-scale donations from food brands, Conscious Alliance brings healthy food to communities across the U.S., with an emphasis on remote and rural areas, including Native American reservations. What began as a grassroots food drive at a local show has grown into a national movement — providing more than 4.5 million meals, to date.

Population(s) Served

Where we work

Affiliations & memberships

One Percent for the Planet 2019

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of meals delivered

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of food donation partners

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We aim to reduce the effects of childhood hunger in the U.S. by harnessing the power of youth engagement, live music, and food brands together to procure and distribute donated meals and snacks to families in accessible ways. Our long-term goal is to ensure sufficient food for all and empower young people to get involved by mixing passion for music with opportunities to make a positive impact.

Since our inception in 2002, Conscious Alliance has created innovative and meaningful outlets and opportunities for youth, families, and companies to get involved and take action in the fight against hunger.
We have been hosting our 'Art That Feeds' Food Drives at concerts and music festivals across the country for over 18 years. At these live music events, we are able to empower the audience, the youth/next generation, through our engaging platform that educates and inspires them to take action in their communities.

In a typical year, with the help of over 500 volunteers of all ages and demographics, we are able to collect and distribute over 100,000 meals for food pantries, nationwide. In this process of collecting food, we engage thousands of youth and create advocates for hunger relief at every stop.

We also obtain large-scale donations of meals and snacks directly from food brands that are then distributed through schools, community events, and food pantries across the nation. Our ‘Feed Kids Before Landfills’ program, addresses two critical and preventable issues of our time: childhood hunger and unnecessary food-waste that contributes to climate change. Without our efforts, the food we distribute would go to landfills, which squanders the opportunity to fight hunger and all the resources used to create the product. Specifically, we pursue and handle healthy shelf-stable products that are too close to their “best-by” dates to be sold to grocery stores. We have built partnerships with over 50 food companies to divert healthy kid-friendly meals and snacks from the landfill and distribute the nourishment directly to vulnerable children through their schools.

Many of the schools we work with have large populations of low-income students (including Title 1 schools, Head Starts, and Early Head Start centers). Teachers and other school staff ensure the meals and snacks reach the students in need. By partnering with schools to provide food directly to children, the students become healthier and teachers see the difference in students’ readiness to learn and their emotional state.

With both of these programs, Conscious Alliance cultivates the relationships and manages the logistics including reliable trucking, sorting, packing, and moving healthy food to communities in need. In 2019, we were able to divert and distribute 1.1 million meals to underserved communities through our programming and we have delivered over 2 million meals in 2020.

Conscious Alliance is a highly effective nonprofit with strong leadership and wide support. While deepening ties within the music industry since 2002, we also nurtured relationships within the natural food industry and communities it serves. In 2016, we distributed 212,544 meals that grew to 1.1 million meals in 2019. By Sept 2020, despite the pandemic, the organization had already delivered over 2 million meals in nine months.

Keys to the success of Conscious Alliance include a deliberate approach to seeking innovative opportunities for securing food as well as inspiring others to collaborate. We have established a reputation for being a reliable and nimble organization that aims to deliver healthy food to make a difference.

We have been recognized and named a One Percent for The Planet nonprofit for our role in food rescue and diverting food from landfills.

What began as a grassroots food drive at a local concert in Denver in 2002 has grown into a national movement — providing more than six million meals to date. In the last two years, we increased the number of meals we delivered over five times (providing more than 3 million meals since Jan 2019), and a large percentage of those meals were organic.

Conscious Alliance continues to expand its reach and volume. Even without concerts during Covid – without ‘Art That Feeds’ Food Drives, our signature program, we are contributing more to reduce hunger across the country. Food companies are willing to donate products, while schools and food pantries are eager to receive support. Our team is experienced and ready to handle the logistics. We are focused on continual growth to provide healthy food for families in need.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Paper surveys, Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    Our staff,

  • What challenges does the organization face when collecting feedback?

Financials

The Conscious Alliance
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Conscious Alliance

Board of directors
as of 10/2/2020
SOURCE: Self-reported by organization
Board chair

Peter-Christian Olivo

Sage Canyon Advisors

Alicia Karlin

Madison House Presents

Don Strasburg

AEG Live Rocky Mountains

Eric Pirritt

Live Nation

Jeremy Salken

Big Gigantic

Lauren Lortie

Cappello's

Michael Bank

Containerbuyers

Peter-Christian Olivo

Sage Canyon Advisors

Steve Simon

Simon Equity Partners

Bob Titley

Entertainment Consultant

Elliott Toan

Arcana Restaurant

Gil Selinger

Fairfield and Woods, P.C.

Justin Gold

Justin's

Mike Luba

Madison House Presents

Ryan Bonvillian

Paylocity

Victoria Fiore

Assembly