BRONZE2023

FRIENDS OF COMMUNITY RADIO

Real People Making Great Radio

aka Asheville FM   |   Asheville, NC   |  www.ashevillefm.org

Mission

We keep Asheville thriving by producing diverse and eclectic programming that inspires our listeners to build connections across our communities and to discover new music and ideas.

Ruling year info

2010

General Manager

K.P. Whaley

Main address

864 Haywood Rd

Asheville, NC 28806 USA

Show more contact info

EIN

27-0454098

NTEE code info

Radio (A34)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We try to provide an alternative to commercial radio by producing diverse and eclectic programming that inspires our listeners to build connections across our communities and to discover new music and ideas. Inspiring our community to communicate clearly, think deeply, and act compassionately.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Asheville FM (WSFM-LP, Asheville, 103.3 FM)

Asheville FM is a grassroots community radio station based in Asheville, NC. It broadcasts terrestrially as WSFM-LP (103.3 FM), and to the world via the web at http://ashevillefm.org.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of donors lending

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Asheville FM (WSFM-LP, Asheville, 103.3 FM)

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of individual donors per year to the organization.

Number of broadcast audience members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Asheville FM (WSFM-LP, Asheville, 103.3 FM)

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of Asheville metro listeners to our station weekly. According to Nielsen Audio Fall and Spring in the years 2019, 2018, 2017 and 2016. It represents Persons 12+ Monday - Sunday 6am-Midnight.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. To foster greater communications between and among the various artistic, educational, social, and charitable organizations in greater Western North Carolina. And to help connect Western North Carolina citizens with opportunities for engagement with these organizations.\r\n2. To develop and disseminate programming that features music and information not given consistent airplay on traditional media outlets while reflecting the unique cultural and social characteristics of AshevilleFM's volunteer base and audience.\r\n3. To provide experiential educational opportunities in the various aspects of community radio including on-air skills, technical and computer skills, publicity and promotions, fundraising, music reviewing and programming.\r\n4. To serve as a voice for under-served and/or minority populations in Western North Carolina.\r\n5. To provide to the world (via Internet broadcasting) a window into the characteristics that make Western North Carolina a unique play to live, work, and explore, with emphasis on social, environmental, artistic, and cultural issues.

Engagement: We engage the larger community with reliably enlightening content.
Inclusion: We are a collaborative learning environment that embraces underrepresented voices and people new to media.
Integrity: We make decisions essential to a transparent, accountable, and sustainable mission.
Creativity: We nurture the original and provide a space for creative expression and unique voices.
Fun: We enjoy making great content while forging relationships with a dynamic mix of volunteers.
Empowerment: We foster positive change by cultivating real voices, building alliances, and challenging current attitudes.

For a small low power FM (LPFM) station we have a mobilized and dedicated group of volunteer programmers. Additionally, we have a paid staff member as our General Manager working with volunteer department leaders to drive the changes we envision. Our community of listeners supports us through our annual fund drives and the business community supports us through our underwriting program

We have added about 2,000 listeners each year since we started monitoring in 2017. We've seen double-digit growth in numbers of donors since we've been on the air, and our monthly subscribers have increased by nearly 700% since 2016. We are expanding our program services to include youth programming and podcasting and looking to see our listener and donor numbers continue to grow.

Financials

FRIENDS OF COMMUNITY RADIO
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

FRIENDS OF COMMUNITY RADIO

Board of directors
as of 02/24/2023
SOURCE: Self-reported by organization
Board chair

James Dougherty

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 5/24/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 05/24/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.