PLATINUM2022

STRONG TOWNS

Are you ready to take charge of your community’s future?

Brainerd, MN   |  www.strongtowns.org

Mission

We seek to replace America’s post-war pattern of development, the Suburban Experiment, with a pattern of development that is financially strong and resilient. We advocate for cities of all sizes to be safe, livable, and inviting. We work to elevate local government to be the highest level of collaboration for people working together in a place, not merely the lowest level in a hierarchy of governments.

Ruling year info

2010

President

Mr. Charles Ludwig Marohn Jr.

Main address

1001 Kingwood St Studio 116

Brainerd, MN 56401 USA

Show more contact info

EIN

27-1459378

NTEE code info

Public Finance, Taxation, Monetary Policy (W22)

Economic Development (S30)

Urban Studies (V34)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

After World War II, there was an enormous shift in the way North American communities were built, creating a development pattern that at Strong Towns we call ‘The Suburban Experiment.’ Our cities and towns grew at an unprecedented rate, and at a larger scale than ever before. Neighborhoods built at once to completion, with no room for adaptation, leaving all the homes to decline at the same rate and time; enormous interstate routes stretching across the country, built during a time of surplus with little thought given to the maintenance expenses that would need to be paid when the post-war growth stagnated; all of this development expanding horizontally, dispersing further and further from the core downtowns of towns and cities across the continent, instating our enormous reliance on the automobile. Strong Towns is bringing awareness to the flaws and dangers of this post-war development pattern and seeking to replace it with more resilient and livable urban design practices.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Strong Towns Events

Strong Towns staff give engaging presentations and lead transformative workshops for audiences across the country, both in-person and virtually. Our presentations range in topic and include:

- Why inducing growth and development has been the conventional response to urban financial struggles, and why it just doesn’t work.
- How the standard approach to transportation issues like fighting congestion, addressing speeding, and designing intersections only makes transportation problems worse, at great cost in terms of both safety and resources.
- How a community can grow stronger by making small, incremental investments over time.
- The root causes of America's interrelated housing crises, and the rational responses that your city (and every city) can take.

Strong Towns events are in high demand and are typically booked 6 months to one year in advance. For more information on Strong Towns events, visit www.strongtowns.org/events

Population(s) Served
Adults

Strong Towns media is the core of our organization. Strong Towns is a movement, and our media content is our primary tool for growing our movement. Strong Towns media consists of:

- Award-winning articles, columns, and stories published on www.strongtowns.org/stmedia, with up to 15 new posts per week from a wide variety of contributors. Content covers topics related to our mission including transportation, land use, urban design, community resilience, and more.
- Three podcast streams, including The Strong Towns Podcast, The Bottom-Up Revolution, and Upzoned. Visit www.strongtowns.org/podcasts to learn more.
- Regular videos, including live and pre-recorded events and webcasts, uploaded to YouTube.
- A steady stream of microcontent shared on a variety of social media sites.
- Books, e-books, workbooks, and other long-form publications.
- We also produce multimedia content including video, graphics, long-form publications and webcasts.

Population(s) Served
Adults

While our media content is the core of Strong Towns, our membership is the heart of our movement. Our members are creating change in their own communities and spreading our message across the globe, which is why we work to foster their Strong Towns journey from the very beginning. This consists of:

- Regularly hosting new member orientation sessions, where members are able to connect with Strong Towns staff, resources, and other members.
- Dedicating staff time to responding to member questions, directing members to resources, and building a network that members can use to connect with others and help one each other with local issues.
- Fostering and encouraging Local Conversations throughout North America, community-led groups for the discussion and implementation of Strong Towns ideas.
- Holding an annual Strong Towns Conference, an annual gathering of Strong Towns advocates celebrating and learning from those successfully implementing aspects of the Strong Towns approach.

Population(s) Served
Adults

With the Community Action Lab, Strong Towns is bringing together everything we’ve learned about
building stronger, more resilient cities while simultaneously building a movement for change. The Community Action Lab will shift the vital center of dialogue in a specific place using our broad reach, nonpartisan appeal, and accessible messaging. The Community Action Lab works on multiple fronts to:

- Introduce Strong Towns ideas to your town, city, county, or region.
- Engage the public in conversations about growth and public investment.
- Train local leaders to apply the Strong Towns approach to the challenges and opportunities facing
different communities every day.

To learn more about the Strong Towns Community Action Lab, visit www.strongtowns.org/CAL.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of new organization members

This metric is no longer tracked.
Totals By Year
Related Program

Strong Towns Membership

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Brand new members who donate to our organization for the first time.

Total number of audience members

This metric is no longer tracked.
Totals By Year
Related Program

Strong Towns Media

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Total number of people reading our content, listening to our podcasts, viewing and sharing our content on social media, etc.

Total number of organization members

This metric is no longer tracked.
Totals By Year
Related Program

Strong Towns Membership

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Total number of individual members who donate to our organization in a year.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

OUR VISION
We seek to have the Strong Towns Approach be the default way that every city, town, and neighborhood pursues growth, development, and prosperity.

OUR MISSION
We seek to replace America’s post-war pattern of development, the Suburban Experiment, with a pattern of development that is financially strong and resilient. We advocate for cities of all sizes to be safe, livable, and inviting. We work to elevate local government to be the highest level of collaboration for people working together in a place, not merely the lowest level in a hierarchy of governments.

OUR IDENTITY
We are an advocacy organization that primarily uses media to grow and support a movement for change.

OUR STRATEGY
We believe that the change we seek will occur when there is a critical mass of thought and action, making the Strong Towns approach self-evident to decision makers and the people they serve.


PRIORITY CAMPAIGNS
With our 2022 strategic plan, we focusing our programs on the following priority campaigns:

- Transparent Local Accounting: We seek to reveal the financial implications of the Suburban Experiment by increasing the transparency of local government accounting practices.
- End Highway Expansion: We seek to curtail the primary mechanism of local wealth destruction and municipal insolvency: the continued expansion of America’s highways and related auto-based transportation systems.
- Safe And Productive Streets: We seek to shift the priority of local streets from automobile throughput to human safety and wealth creation.
- Incremental Housing: We seek to have the next increment of development intensity allowed, by right, in every neighborhood in America.
- End Parking Mandates and Subsidies: We seek an end to the mandates and subsidies that cause productive land to be used for motor vehicle storage.

Strong Towns has identified five priority campaigns to direct our work that we feel will best help us accomplish our mission:

TRANSPARENT LOCAL ACCOUNTING
We seek to reveal the financial implications of the Suburban Experiment by increasing the transparency of local government accounting practices.

END HIGHWAY EXPANSION
We seek to curtail the primary mechanism of local wealth destruction and municipal insolvency: the continued expansion of America’s highways and related auto-based transportation systems.

SAFE AND PRODUCTIVE STREETS
We seek to shift the priority of local streets from automobile throughput to human safety and wealth creation.

INCREMENTAL HOUSING
We seek to have the next increment of development intensity allowed, by right, in every neighborhood in America.

END PARKING MANDATES AND SUBSIDIES
We seek an end to the mandates and subsidies that cause productive land to be used for motor vehicle storage.

Strong Towns was founded in 2009 from a blog written by Charles Marohn, now president of Strong Towns. Since then, our audience has grown from one or two readers a week to our current annual readership of over two million. Strong Towns members make up the majority of our revenue stream, which is why we refer to our work as a movement; our work truly wouldn’t be possible without the people who believe in it. Our audience is driving real change in their own communities, and they regularly share with us stories of implementing critical change in their own cities and towns. The Strong Towns approach is built on the idea that we’re not going to solve these immense, systemic problems on our own. Instead, we’re inspiring millions of people internationally to catalyze change from the bottom up, amplifying both our capacity and their impact.

Strong Towns has grown from a blog written by one motivated person to a current staff of 15+. Our staff members work remotely, allowing our organization to select highly qualified individuals who represent communities across the United States. Our team meets at least twice a year in-person for intensive retreats where we evaluate our current work, strategize on upcoming projects, discuss new topics and ideas, and build on relationships with fellow team members.

Strong Towns leadership consists of 3 highly dedicated and committed members of our Board Of Directors, who lead a larger Advisory Board of exceptionally qualified individuals. The Advisory Board steers our organization as we continue to grow our movement, and includes city council members and officials, a state senator, urban planners, journalists, an architect, and community organizers. The Advisory Board meets regularly to provide staff with feedback on programs, projects, and development efforts, offering invaluable expertise to Strong Towns.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

STRONG TOWNS
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

STRONG TOWNS

Board of directors
as of 10/04/2022
SOURCE: Self-reported by organization
Board co-chair

Andrew Burleson


Board co-chair

John Reuter

League of Conservation Voters

Term: 2014 -

Ian Rasmussen

Urban Cartographics

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 9/1/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 09/01/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.