CHILD PROOF ADVICE

Empowering Through Education to Improve Child Safety

aka Child Proof Advice   |   Huntersville, NC   |  www.childproofadvice.org

Mission

Child Proof Advice is a non-profit organization established to educate the parents and caregivers of infants, toddlers and preschool age children in providing a safe home environment to prevent unintentional injuries and fatalities.

Ruling year info

2010

President and CEO

Marjorie Wrenn

Main address

8425 Streamview Drive Suite C

Huntersville, NC 28078 USA

Show more contact info

EIN

27-1574880

NTEE code info

Consumer Protection and Safety (W90)

Citizen Participation (W24)

Human Services - Multipurpose and Other N.E.C. (P99)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Preventable in home injuries to children and related fatalities

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Child Proof Training and Safety Equipment

Child Proof Advice offers online training on child proofing the home for first-time parents. We teach how and when to child proof through an easy-to-understand D.I.Y. Safety Guide and ebook .

When children first begin to crawl their curiosity about the world around them triples as they explore any and everything. Preschoolers develop motor skills, but they have poor impulse control and judgment. They don’t have the strength, coordination nor maturity to avoid injury and their curiosity is a powerful force. As a result, they enter one of the most dangerous times of their lives when they are at the highest risk for injury.

Your question is not will your child find hazards in the home, but when...

Population(s) Served
Adults
Parents

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of parents and caregivers who have reviewed our program on preventive measures regarding in-home injuries and fatalities to children.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adolescents

Related Program

Child Proof Training and Safety Equipment

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Online and social media communications sharing weekly tips and parent / caregiver resources regarding preventive measures to decrease in home injuries and fatalities of preschool age children.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Goals of Child Proof Advice:

To save a child's life

Educate parents and child caregivers on the
importance of child safety

Contribute to the decline in the preventable
death and injury of preschool age children

Increase community awareness of the
seriousness of childhood injury

Our strategies are the utilization of an interactive website offering:

Parent and professional online training with a Certificate of Completion supported by a Safety Guide offering a Room by Room Checklist and additional training on preventable injuries. Topics include:

1. Why Childproof?
2. When to Childproof
3. A Quiz – What Do You Really Know?
4. Top Injuries in the Home
5. How Serious is Child Safety?
6. Statistically Speaking
7. Child Safety Legislation
8. Baby Development by Month
9. Recommended Childproofing Products
10. Educational Video – How to Childproof Your
Home produced by Injoy Health Educators
11. Room by Room Safety Checklist
(160+ suggestions)
12. List of Items That Can Choke a Child
13. Choking First Aid Instructions
14. Infant CPR First Aid Instructions
15. Poison Prevention
16. Poison First Aid
17. Look Alike Products
18. Medical Authorization and Power of Attorney
19. Medicine Cabinet Checklist
20. Emergency Telephone List
21. Safe House and Garden Plants
(non-poisonous)
22. Unsafe House and Garden Plants (poisonous)
23. Fire Safety and Fire Extinguisher Use
24. Supper Sitter Tips
25. Safety and Parenting Resources (70+)
26. Conclusion
27. Liability Limitations

We also provide professional online training providing in-service credit for child care givers. Past approval of the program has been granted and is currently pending from the State of NC DHHS DCDEE.

Participation in community events and trade shows drawing attention to the importance of child safety and the necessary (preferably pre-birth) education of expecting and new parents, first time grandparents, nannies, doulas, baby sitters, all child caregivers.

Participation in professional organizations such as the Adoptive and Foster Care Parents Association, Lowe's (and others) annual health fair, local Safe Kids Coalitions, hospital parenting classes, television and radio interviews (WCNC-TV and Disney Radio)

Weekly social media and email messages and child safety tips are sent to a large database via Facebook, Twitter, Linked In and Instagram

Fundraisers such as Belk's Charity Day Sale, Autobell car wash ticket sales, Share Charlotte Giving Tuesday and Amazon Smile participation.

The personal commitment of our Founder and volunteers to protect children and to the energy and hard work necessary to make everything happen.

The wisdom, stability, strength and planned expansion of our Board of Directors.

The utilization of Volunteer Match and university intern programs to find volunteers to help meet our goals; we now have 7 volunteers.

Continued growth of financial resources and revenue generation and sponsor commitments.

Child Proof Advice originated by offering classroom style training workshops to hospital birthing classes, health departments, child care facilities, adoption agencies, nanny programs, military bases etc.

Modest workshop attendance and limited interest indicated a more modern approach was necessary. An exciting website offering online parent and professional training and the publication of a downloadable e-book safety guide resulted.

This operational foundation is nearing completion allowing us to focus on marketing of the entire program to the original entities, but in a new format. Safety products and equipment have been ordered and stored, marketing materials are in place and communications are expanding with contacts increasing.

Additional plans are in place to begin direct customer contact to all targeted markets in January, 2019 including hospital parenting classes and to connect with offices of obstetrician and pediatric physicians. We also plan to make additional donations of our educational program and safety equipment to the Department of Social Services Care Ring Nurse Family Partnership organization which helps first time mothers with limited resources.

Financials

CHILD PROOF ADVICE
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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CHILD PROOF ADVICE

Board of directors
as of 05/23/2022
SOURCE: Self-reported by organization
Board chair

Marjorie Wrenn

Child Proof Advice

Term: 2009 - 2022

Dr. Johanna Phelan

Leigh Rainwater

Organizational demographics

SOURCE: Self-reported; last updated 5/23/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability