Every Kid Sports

We Pay. Kids Play.

aka KIDS in the GAME   |   Bend, OR   |  www.everykidsports.org


Leveling the playing field of youth sports by helping income-restricted families cover the cost of registering their kids for youth sports.

Ruling year info


Executive Director

Natalie Hummel

Main address

143 SW Century Dr Suite 120

Bend, OR 97702 USA

Show more contact info

Formerly known as

KIDS in the GAME



NTEE code info

Fund Raising and/or Fund Distribution (N12)

Fund Raising and/or Fund Distribution (O12)

Fund Raising and/or Fund Distribution (F12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In the United States, the "pay to play" model in the youth sports industry has priced many kids out of participating in sports. In fact, cost is the number one barrier towards youth sports participation. Every Kid Sports provides financial assistance to families who demonstrate a need so that their kids can enroll in a recreational sports program.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Every Kids Sports Pass

Every Kid Sports is removing the cost barrier to youth sports participation, by providing assistance to income-restricted families for youth sports registration fees. Families who qualify for food stamps and/or medicaid can apply for up to $150.00, four times per year, for every child (ages 4-18) in their family. Currently, Every Kid Sports operates within a six state region in the Pacific Northwest. In June of 2021, the Pass will be offered throughout the United States.

Every Kid Sports is focused on providing participation opportunities in recreational sports. Programs that provide consistent, weekly sessions with skill progression in a specific sports are covered. Swimming, martial arts, dance, cheer, traditional ball sports are some of the sports that are covered through the Pass program.

Population(s) Served
Children and youth

This program is built on our Pass Program and is specific for Little League. This program allows income-restricted families apply for up to $150 to cover the cost of registering their child for Little League.

Population(s) Served
Family relationships

Where we work


Collective Impact - Reducing Inequalities Award 2019

Beyond Sports

Affiliations & memberships

Beyond Sports Collective Impact Award 2019

Aspen Institute Project Play Champion 2019

National Youth Sports Strategy Champion 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of hours of physical activity

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Every Kids Sports Pass

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

We changed our focus from increasing physical activity at schools and helping kids into sports to primarily focusing on helping kids get access to sports.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goal is to level the paying field of youth sports. We provide the resources to help kids from income-restricted families gain access to recreational sports so they can experience all the benefits that come from participation. Sports is a valuable youth development tool. Participation in youth sports provides lessons in teamwork, self-discipline, how to follow instructions in addition to opportunities to build self-confidence, friendships, and positive relationships with adults outside of a child's immediate family. Every Kid Sports wants to ensure that all kids have the opportunity to participate in sports, regardless of their family's income level.

Fundraising: We work with corporate partners and individual donors who share our mission in helping income-restricted kids across the country gain access to recreational and school sports.

Outreach: Staff members at Every Kid Sports connect with organizations that currently serve underserved youth so that they can help us spread the word about our program to the families we intend to serve.

Champions Program: We recruit sports industry individuals and youth advocates who can help connect us to potential sponsors and donors. They help us with brand awareness by sharing information about Every Kid Sports on their social media channels and within their professional affiliations.

We have successfully developed two national programs that have effectively engaged schools, communities, corporations, and families to get more active. We take the success we have gained and use that to expand our programs and reach. We understand what companies are looking for and design implementation methods to meet their internal needs. We operate with complete transparency and work with individual donors to ensure their desires are met.

Every Kid Sports has provided several programs over the last decade to increase physical activity among school-aged kids, including the Pass program and AMPED, a school-based running program. We are now focused solely on the Pass program to ensure kids from any socio-economic status have the opportunity to play sports.

Below is a brief history of the Pass program.

In 2019, we launched the Pass program during the federal government shutdown with the support of Nike. In three days, we dispersed $80,000 to families across the country who were furloughed. These funds were used by families to cover sports registration fees for their families. Recognizing a need, we launched the Pass program throughout six states in the Pacific Northwest in August of 2019 with the support of the Pritt Family Foundation. Over 3,000 applications have been approved since that time.

In 2020 and 2021, Every Kid Sports was selected by T-Mobile and Little League International to administer the T-Mobile Call Up Grant. Using our Pass program, we approved over 16,000 applications for kids to play little league.

In 2021, we began fundraising to launch a National Pass program, with a goal of impacting 100,000 kids. We have developed relationships with the NBA Players Association, the NFL Alumni Association, Under Armour and other corporate sponsors and individual donors who will support the national launch in June of 2021.

In addition, we are working on our brand awareness through outreach, social media, and networking with the goal of becoming a household name for families who need assistance covering their child's sports fees.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    We serve families who receive a government benefit such as SNAP (foot stamps) or Medicaid, that need assistance covering sports registration fees for their children.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    We have changed the documentation process for verifying need based upon feedback from the constituents we serve. We are issuing electronic debit cards to applicants who are approved for funding, instead of sending checks to the sports organization. Because so many sports organizations have families register and pay fees through online registration systems, families need to be able to make payment at the time of registration. The electronic debit card will allow them to do this all in one step! We are developing a mobile application that will make it easier for families to apply using a cell phone. It will also allow them to apply for multiple children at once, making the application process much easier.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    We are very purposeful in our communications with families in making sure they feel respected. We want to make sure they know we truly care about their experience with Every Kid Sports and the application process. By asking for their feedback, we demonstrate that we value their opinion, their experience, and their intention of ensuring their kids have the opportunity to participate in sports. For example, if we notice that we are receiving multiple emails with questions about a specific process, we take notice and use that feedback to improve the process for families who are applying. We also give families opportunities to share stories with us and celebrate their commitment to getting their kids into sports.

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, It is hard to come up with good questions to ask people, It is difficult to get honest feedback from the people we serve,


Every Kid Sports

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Access beautifully interactive analysis and comparison tools
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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Every Kid Sports

Board of directors
as of 02/22/2022
SOURCE: Self-reported by organization
Board chair

Arch Fuston

Arch Fuston Marketing

Term: 2017 - 2020

Jenn Brown

Emmy Award Winning Sports Broadcaster

Bonnie Bernstein

American Journalist

Gordon Heneweer

Cooper Vision

Brandon Moreno

Snap Raise

Erin Stender

Neon One

Betsy Butterick

Butterick Coaching

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/11/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 02/04/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.