Every Kid Sports
We Pay. Kids Play.
Programs and results
What we aim to solve
In the United States, the "pay to play" model in the youth sports industry has priced many kids out of participating in sports. In fact, cost is the number one barrier towards youth sports participation. Every Kid Sports provides financial assistance to families who demonstrate a need so that their kids can enroll in a recreational sports program.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Every Kids Sports Pass
Problem: Cost is keeping kids from playing youth sports.
Mission: Every Kid Sports helps kids from income-restricted families participate in youth sports so they too can experience the joy and positive benefits of playing.
Solution: Every Kid Sports is a nonprofit with national reach. We provide income-restricted families funding to pay their kids sports registration fees 3 times per year. Through our signature program the Every Kid Sports Pass, we support kids 4-18 enrolled in Medicaid, SNAP or WIC.
Why Every Kid Sports:
- Families choose the sport and organization in which their kids participate.
- Families receive funds directly, via a digital Visa card, within 7-10 business days.
- Card controls ensure funds are only used for youth sports registration fees.
- Families maintain financial privacy, paying just like everyone else.
- Unused funds are remitted and redistributed.
- 80¢ of every dollar goes directly to the families we serve.
- 80% of our applicants identify as BiPOC.
T-Mobile Little League Call Up Grant
The T-Mobile Little League® Call Up Grant is dedicated to helping families in need by covering registration fees associated with their local Little League program. T-Mobile and Little League share the belief that every child should have the chance to experience Little League, regardless of their financial or personal situation. Every Kid Sports administers the program on behalf of Little League and T-Mobile.
Where we work
Awards
Collective Impact - Reducing Inequalities Award 2019
Beyond Sports
Affiliations & memberships
Beyond Sports Collective Impact Award 2019
Aspen Institute Project Play Champion 2019
National Youth Sports Strategy Champion 2020
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of participants engaged in programs
This metric is no longer tracked.Totals By Year
Population(s) Served
Ethnic and racial groups, At-risk youth, Economically disadvantaged people
Related Program
Every Kids Sports Pass
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our goal is to level the paying field of youth sports. We provide the resources to help kids from income-restricted families gain access to recreational sports so they can experience all the benefits that come from participation. Sports is a valuable youth development tool. Participation in youth sports provides lessons in teamwork, self-discipline, how to follow instructions in addition to opportunities to build self-confidence, friendships, and positive relationships with adults outside of a child's immediate family. Every Kid Sports wants to ensure that all kids have the opportunity to participate in sports, regardless of their family's income level.
What are the organization's key strategies for making this happen?
Fundraising: We work with corporate partners and individual donors who share our mission in helping income-restricted kids across the country gain access to recreational and school sports.
Outreach: Staff members at Every Kid Sports connect with organizations that currently serve underserved youth so that they can help us spread the word about our program to the families we intend to serve.
Champions Program: We recruit sports industry individuals and youth advocates who can help connect us to potential sponsors and donors. They help us with brand awareness by sharing information about Every Kid Sports on their social media channels and within their professional affiliations.
What are the organization's capabilities for doing this?
We have successfully developed two national programs that have effectively engaged communities, corporations, and families to get more active. We take the success we have gained and use that to expand our programs and reach. We understand what companies are looking for and design implementation methods to meet their internal needs. We operate with complete transparency and work with individual donors to ensure their desires are met.
What have they accomplished so far and what's next?
Every Kid Sports has provided several programs over the last decade to increase physical activity among school-aged kids, including the Pass program and AMPED, a school-based running program. We are now focused solely on the Pass program to ensure kids from any socio-economic status have the opportunity to play sports.
Below is a brief history of the Pass program.
In 2019, we launched the Pass program during the federal government shutdown with the support of Nike. In three days, we dispersed $80,000 to families across the country who were furloughed. These funds were used by families to cover sports registration fees for their families. Recognizing a need, we launched the Pass program throughout six states in the Pacific Northwest in August of 2019 with the support of the Pritt Family Foundation. Over 3,000 applications have been approved since that time.
In 2020 and 2021, Every Kid Sports was selected by T-Mobile and Little League International to administer the T-Mobile Call Up Grant. Using our Pass program, we approved over 16,000 applications for kids to play little league.
In 2021, we began fundraising to launch a National Pass program, with a goal of impacting 100,000 kids. We have developed relationships with the NBA Players Association, the NFL Alumni Association, Under Armour and other corporate sponsors and individual donors who will support the national launch in June of 2021.
In addition, we are working on our brand awareness through outreach, social media, and networking with the goal of becoming a household name for families who need assistance covering their child's sports fees.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, It is difficult to get honest feedback from the people we serve
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Every Kid Sports
Board of directorsas of 11/14/2023
Arch Fuston
Vulnerabold™ - Arch Fuston Coaching
Term: 2017 - 2025
Jenn Brown
Emmy Award Winning Sports Broadcaster
Bonnie Bernstein
American Journalist
Gordon Heneweer
Veev
Erin Stender
CampSpot
Betsy Butterick
Butterick Coaching
Nick Swisher
Retired MLB Player
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 02/04/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.