TEAM RED WHITE & BLUE INC
Enriching Veterans Lives
Programs and results
What we aim to solve
Team Red, White & Blue, (Team RWB) is changing the way that Americans interact with and support veterans transitioning into civilian life by delivering local, consistent and inclusive opportunities for healthy engagement in their communities. Team RWB’s mission is to enrich the lives of veterans by connecting them to their community through physical, social and volunteer service activities. Team RWB helps veterans develop authentic relationships through these shared activities. Such new or strengthened social relations support better mental health by mitigating challenges resulting from a lack of connection and facilitating newly transitioned veterans into socially supportive communities to prevent isolation. Many veterans slide into unhealthy habits after separating from military service, due to missing the sense of camaraderie and purpose enjoyed while on active duty. We know that physical fitness and social connections are important to prevent degraded physical and mental wellness.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Chapter and Community Program
Our chapters and communities deliver consistent, local opportunities for veterans and the community to connect through physical and social activity. They host weekly fitness activities, monthly social events, and participate in local races and events together.These programs are at the core of Team RWB’s mission.
Eagle Leadership and Development Program
Our ELDP enables us to strengthen our veterans by refining the skills they learned in the military through experience, education and mentorship. To ensure all members of Team RWB have access to the resources and experiences of the program, we have created a multi-tired program that provides both broad access and robust resources for more immersive opportunities. The ELDP includes our Leadership and Athletic Camps, 2-3 day work class training experiences that provide veterans the opportunity to learn a new sport/activity and leadership and development lessons.
Where we work
External reviews

Photos
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Our results
How does this organization measure their results? It's a hard question but an important one.
Total number of member check-ins to events (year)
This metric is no longer tracked.Totals By Year
Population(s) Served
Veterans
Related Program
Chapter and Community Program
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Total number of new organization members
This metric is no longer tracked.Totals By Year
Population(s) Served
Veterans
Related Program
Chapter and Community Program
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Team RWB's mission is to enrich the lives of America's veterans by connecting them to their community through physical and social activity. Our programs are designed to create a number of first and second-order positive outcomes.
- Improve the military to civilian transition by enabling authentic, consistent interactions and supportive relationships
- Inspire veterans to remain physically fit and active after leaving the military
- Promote healthy lifestyles and participation in positive community activities
- Provide leadership opportunities for veterans to strengthen their respective communities
- Reduce instances of isolation, depression, and anxiety among transitioning veterans
Team RWB counters the effects of isolation and misunderstanding by building a bridge and welcoming all community members to join us. This bridge is part of the formula that builds wellbeing in veterans. As active duty service members begin their journey to veteran status, we engage with the lowest barriers to entry to ensure their future success. Our programs create opportunities for them to connect with others and help motivate them down a healthy path, providing genuine, authentic relationships with other Team RWB members and members of their community. We stand ready in more than 200 markets across the nation to assist the nearly 200,000 service members that separate every year, in their enrichment and transition success.
What are the organization's key strategies for making this happen?
Team RWB takes a proactive and inclusive approach to addressing the challenges of veteran reintegration. We believe that an ounce of prevention is truly worth a pound of cure. By involving veterans in active, positive programs, we provide the purpose, camaraderie, and identity that veterans often miss upon leaving the military.
Our local, regional, and national programs provide many opportunities for veterans to get, or remain, connected to fellow veterans and supportive members of their community. This connection is critical in making the military to civilian transition and becoming a productive member of their new community. We've found that sports, fitness, and community involvement are very effective ways to build meaningful relationships. They provide a common and healthy platform for veterans and civilians to connect and build mutual respect and understanding. In additional to being a great way to connect, these activities are therapeutic in and of themselves. Physical activity has been shown to reduce stress, anxiety, and depression while improving physical health.
Our data shows that increased engagement in Team RWB activities equals increased levels of community engagement and enrichment in a member’s life. To grow veteran engagement, our chapters must host more quality events to meet the needs of their local veterans – and with increased availability to data, our team is supporting chapters to ensure efficient and effective veteran engagement. Through our Annual Survey, our Enriched Life Scale and our Salesforce data, we can analyze member feedback and utilization rates at the local level alongside enrichment data to maximize veteran outcomes.
What are the organization's capabilities for doing this?
Chapter and Community Program
The CCP has been in existence since Team RWB was founded in 2010. Our Chapter and Community Program (CCP) connects our more than 155,000 members in 200+ communities around the country. It is through this nationally developed, locally delivered program that we stand ready to serve all veterans where they live. To counter the ill effects often seen in transitioning veterans, our local model delivers an immediate sense of belonging for all veterans, regardless of their stage in veteran status or life. The CCP welcomes veterans to Team RWB within their local chapter and ensures their immediate access to events, consisting of a myriad of options to meet the veterans’ needs. The CCP delivers consistent, inclusive, local opportunities for veterans and the community to connect through physical, social and volunteer service activity. They host weekly fitness activities (running, biking, yoga, functional fitness, team sports, etc.), monthly social events, and participate in volunteer service projects together. These activities are the core of Team RWB's mission and are led by nearly 2,000 volunteer Eagle leaders around the country, every day. Through program maturation, we have created an environment of and by our members. Our network is based on the richness of wellness, acceptance and belonging where veterans engage in their community. We give veterans the resources they need to connect with solutions, and permission to be inspired to make a difference in their own life, personally and professionally, and the lives of others.
Eagle Leadership and Development Program
The ELDP begin in 2015 and has provided resources for our leaders to refine their leadership skills to further empower themselves in their lives, and Team RWB members in their Chapters. This critical program builds strong leaders to fuel a stronger organization through stronger Chapters and communities. In addition to the regular training provided to volunteer leaders, the ELDP is anchored by a series of in-person Eagle Leader Experiences (ELEs). The ELE delivers timely support, connections and tools to efficiently and effectively deliver Team RWB’s life changing programs at the local level to maximize positive veteran outcomes. Our ELE's help Eagle Leaders feel connected to each other, to the region and the organization. They leave with a greater desire to utilize each other as future resources, to not only help grow their Chapters’ outcomes, but to take advantage of shared third-party referral resources in the community. Eagle Leader 101 material is a focus at Academies especially, focusing on basic chapter management, budget, leadership teams/responsibilities.
What have they accomplished so far and what's next?
The Enriched Life Scale (ELS) as an instrument designed by our Eagle Research and Innovation Center, led by our Research Director, Caroline Angel, Ph.D. The ELS measures an “enriched life”, makes a contribution to behavioral medicine, psychology, and health assessment more broadly. It was the only instrument Team RWB could identify that incorporates measures of physical health (to include physical activity duration, intensity, and strength training) and mental health coupled with more frequently implemented measures of psychological well-being (relationships with others, meaning/purpose in life). Veteran thought leaders working with social scientists developed the ELS and developed a scale that measures an “enriched life”. The five constructs were “Genuine Relationships”; “Sense of Purpose”; “Engaged Citizenship”; “Mental Health”; and “Physical Health”.
Team RWB designed the scale based on a thorough review of the clinical literature and existing psychometric instruments. By interacting with diverse non-veteran community regularly through Team RWB activities, veterans and their families cultivate more social links that translate to greater access to local resources, knowledge, and opportunities in the community. Our increasing ability to measure and track outcomes will help Team RWB grow as an evidence-based health promotion program that has the potential to affect daily life of Americans for years to come. Our data shows that increased engagement in Team RWB activities and community equals increased levels of enrichment in a members’ life. We are learning that in order to continue to grow veteran engagement, our chapters have to host more quality events that are meeting their needs – and our chapters are doing just that. Through not only our research data, but our Salesforce data, we have found that consistent physical fitness events are most efficient way to engage our veterans, which in turn leads to improved physical, mental and emotional health.
In August 2018 our Enriched Life Scale was published in the Journal for Translational Behavioral Medicine, which can be read at https://academic.oup.com/tbm/article/8/4/554/5055095. Additionally, in December 2018, Team RWB was published in Preventive Medicine Reports. This showcased results from a Team RWB study that identified differences in obesity, BMI and exercise frequency in our members throughout the country. It was the first report to nationally evaluate regional differences in veteran obesity. Our research shows regionally where obesity among veterans is most prevalent around the country, so we may adjust our programming.
This article can be read at https://www.sciencedirect.com/science/article/pii/S2211335518301803?via%3Dihub#bbb0010
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
TEAM RED WHITE & BLUE INC
Board of directorsas of 08/29/2023
Douglas McCormick
HCI Equity Partners
Term: 2017 - 2025
Paul Bell
Doug P McCormick
James Ficke
Joyce Jelks
Toby Johnson
Jannell MacAulay
Mel Parker
Coleman Ruiz
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
Equity strategies
Last updated: 10/07/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.