Animal related

Hearts Speak Inc

Creating a world where no shelter animal goes unseen

Poughkeepsie, NY

Mission

HeARTs Speak is a nationally recognized 501c3 nonprofit organization that's uniting art and advocacy to increase the visibility of shelter animals. Our work shines a light on animals in need and improves adoption rates by increasing the marketing capacity of time-stretched, tightly-resourced animal welfare organizations. We work with artists, community members, and animal sheltering professionals to leverage creativity, collaboration, and connection to save the lives of homeless animals. Through a variety of innovative programs, we’re dedicated to building the resources and partnerships that allow humane agencies to leverage their full marketing potential to increase adoptions, reduce the length of time animals wait for homes, and ultimately transform the public perception of pet adoption.

Ruling Year

2012

Executive Director

LISA PRINCE FISHLER

Main Address

PO Box 2645

Poughkeepsie, NY 12603 USA

Keywords

shelter animals, animal advocacy, photography, artists, art for animals, pets, marketing

EIN

27-2327189

 Number

4882394066

Cause Area (NTEE Code)

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Alliance/Advocacy Organizations (D01)

Arts Service Activities/Organizations (A90)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Social Media

Blog

Programs + Results

What we aim to solve

Creative communications and engaging photography can present a hurdle to animal shelter and rescue organizations, which often struggle with a lack of resources (both monetary and time), and professional training. Yet these concepts play a critical role in increasing adoptions and lifesaving within any given community. HeARTs Speak was founded in 2010, driven by equal parts compassion, collaboration, and innovation to equip animal welfare organizations with improved imagery and marketing. At present, only 25-30% of animals acquired in the Unites States are adopted from a shelter or rescue. We believe that through improved imagery and marketing, born out of training, resources and partnership, we can increase the adoption rate, reduce length of stay, engage more community members in concepts surrounding animal welfare, and ultimately save lives.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Perfect Exposure Project

Artists Helping Animals

EDU + Petblicity

Images with HeART

Where we work

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Number of training workshops

TOTALS BY YEAR
Population(s) served

General/Unspecified,

Adults,

Artists and performers

Related program

Perfect Exposure Project

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

The Perfect Exposure Project traveled to 7 different locations in 2018 to provide hands-on training in photography + marketing for nearly 350 staff and volunteers, impacting upwards of 156,850 pets

Number of new grants received

TOTALS BY YEAR
Population(s) served

No target populations selected

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Average number of dollars received per donor

TOTALS BY YEAR
Population(s) served

No target populations selected

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of donors retained

TOTALS BY YEAR
Population(s) served

No target populations selected

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context notes

Total number of donors per year for each year is displayed.

Total number of organization members

TOTALS BY YEAR
Population(s) served

No target populations selected

Related program

Artists Helping Animals

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

Artists Helping Animals stats: working in 1/3 of US shelters; in 10 countries and 47 states; 16,900+ hours of time monthly; Impact on 400,000 to 425,000 animals per year

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

HeARTs Speak's goals are to embrace collaboration across many fields, improve the lives of animals, increase pet adoptions, and ultimately provide training and resources to those working and volunteering in the field of animal welfare. In the last decade, there has been a tremendous shift in animal welfare towards innovative lifesaving and bold programmatic changes to help more pets find or stay in their homes. While marketing has become a recognized + critical component to this movement, the concepts and skills are sometimes just out of reach for organizations struggling with resource deficits. A 2014 survey of 783 shelter and rescue groups that HeARTs Speak performed found that 82.2% of those surveyed said that quality photographs are the most important part of marketing, and integral to effective lifesaving and visibility for their organization. Additionally, 61.9% felt their photographs needed to improve and 74.3% wanted support for writing better bios/pet descriptions. However, without training or opportunities to learn, these improvements and related goals remain elusive for many organizations. Effective promotion of homeless pets doesn’t just impact adoption rates, but the variety of other programs that shelters and rescues undertake to increase adoptions, reduce intake, and increase overall lives saved. In the last decade, there has been a tremendous shift in animal welfare towards innovative lifesaving and bold programmatic changes to help more pets find or stay in their homes. While marketing has become a recognized + critical component of success, the concepts and skills involved are often just out of reach for organizations struggling with resource deficits, and often takes a backseat to urgent or emergency situations and the general triage-style nature of animal sheltering.

Our first strategy is to collaborate with and provide a community of support and resources for artists and creative professionals who provide pro bono services to animals shelters and rescues globally. This includes a large number of visual artists, graphic designers and photographers who create technically and stylistically proficient imagery, as well as marketing professionals, writers and volunteers of all kinds who create engaging and accurate bios and descriptions, and dazzling social media content. This strategy results in contributing to increasing adoptions and decreasing the length of time animals are waiting for their homes, while underwriting organizations of all shapes, sizes and kinds to engage in lifesaving goals. Through the Perfect Exposure Project (PEP), our second strategy is harness the expertise of artist members and creative professionals and bring that information directly to shelters in the form of workshops that empower animal welfare staff and volunteers to be able to create photos, professional communications ---written content and digital marketing practices--- that will further their respective missions and goals. Our third strategy uses the concept and curriculums of our PEP workshops to bring educational content to a larger audience, including but not limited to those unable to participate in in-person workshops, conferences or other hands-on learning experiences. HeARTs Speak EDU is our newest program and aims to put tools and resources, easily accessed online via downloadable tools, printables, templates, webinars and video tutorials, directly into the hands of animal sheltering staff, volunteers, artists and advocates. By eliminating barriers to access these skill-building and educational components, we hope to arm and inspire a new wave of animal advocates to invest in marketing, communications and imagery that will help to save the lives of shelter animals. Our final strategy, through our Images with HeART program, is to provide stock photography for good, powered by the artists of HeARTs Speak! The program is a fresh spin on image licensing, merging the promotion of pet adoption and humane treatment of animals with a sustainable and ethical platform for artists to license their work. As with each of our strategies, we've designed this program to bring new attention to pet adoption and the work of shelters and rescues in the United States and abroad.

With more than 600 artist members, representing 21 countries and 48 states, countless animal shelter and rescue partners, a dedicated core of staff and volunteers, and proven-solutions to contribute towards existing problems for the animal welfare industry, HeARTs Speak's capabilities for meeting our goals are strong. We have all the pieces in place to continue to grow our organization, increase our impact and ultimately make a real difference for animals and the people who care about them. In more recent years, the growth of the PEP and EDU/Petblicity programs gives us access to more than 2,900 additional shelter staff and volunteers who in turn help to spread the word about HeARTs Speak programs and continue our grassroots growth.

Progress indicators includes increased membership from artists across the US and internationally, increased adoption rates (especially in areas that work with a HeARTs Speak member or that have received PEP training), decreased length of stay for shelter animals thanks to increase visibility about adoption and associated shelter services, and stronger partnerships between creative professionals and animal welfare groups.

Some of our major indicators of success and accomplishment and goals include: Increasing our artist membership by 30%, with the addition of 110 new artists just this past year, each working with animal shelters or rescues in the U.S. and abroad, together providing 16,900 hours of service monthly; Growing the Perfect Exposure Project by more than 75% since its inception, bringing workshops to more than 33 communities throughout the United States and reaching approximately 1200 shelter and rescue staff/volunteers who will work with more than 350,000 animals each year; and The EDU + Petblicty programs were recognized in 2018 with a spot as a finalist in a competition called the Innovation Showdown, earning HeARTs Speak a chance to pitch our innovative concept for an animal welfare marketing platform to a panel of funders and earning us a $40,000 investment. Usage of EDU + Petblicity resources increased by 537% with the addition of 56 new tools and resources — toolkits, printables, videos, and ebooks— to the library, and currently tops out at around 1000 downloads of our materials every month. Together, our programs are able to effect the lives of more than 750,000 animals annually to help increase visibility through art and professional creative services, as well as to provide resources and training for those on the front lines of animal caretaking.

External Reviews

Awards

Innovation Showdown Finalist 2018

Petco Foundation

Photos

Financials

Hearts Speak Inc

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  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
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Operations

The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Yes

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

No

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Yes

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Yes

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

No

Organizational Demographics

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

SOURCE: Self-reported by organization

Gender

Race & Ethnicity

Sexual Orientation

This organization reports that it does not collect this information.

Disability

This organization reports that it does not collect this information.

Diversity Strategies

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We track retention of staff, board, and volunteers across demographic categories
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We track income levels of staff, senior staff, and board across demographic categories
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We track the age of staff, senior staff, and board
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We track the diversity of vendors (e.g., consultants, professional service firms)
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We have a diversity committee in place
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We have a diversity manager in place
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We have a diversity plan
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We use other methods to support diversity