Greater Richmond Fit4Kids, Inc.
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Wellness Integration
The Fit4Kids Wellness Integration Program empowers classroom teachers to incorporate movement and health promotion messages into the classroom. Fit4Kids Wellness Integration Specialists, who are certified teachers, develop lively lessons that incorporate physical activity into any subject. Lessons are based on Virginia Standards of Learning and are available online to any interested educator.
Learning Gardens
Fit4Kids Learning Gardens engage children in planting, growing, harvesting, and best of all, tasting fresh, flavorful food—changing the way children feel about vegetables. We believe that getting kids into the garden and tasting vegetables at a young age will inspire them to develop healthy eating habits for life.
Game On, Girl!
Game On, Girl! is a multifaceted initiative that empowers adolescent girls to be physically active, nutritionally fit, and ready to take on the world! Students participate in a 10-week, after-school program with diverse instructors who introduce girls to a variety of individual and team sports, from kayaking to yoga to lacrosse. We also lead lessons in nutrition to encourage healthy eating habits. We aim to increase their knowledge of health and wellness, confidence, and leadership abilities. Our after-school physical activity program reaches over 150 girls at 7 middle schools. Game On, Girl also leads the “Summer Summit”; five action-packed days of outdoor adventure and team building for middle and high school girls. We believe that girls should be confident, fearless, and unapologetically themselves. Our programs instill lifelong healthy habits, while teaching values that count on and off the court.
Greater Richmond Coalition for Healthy Children
Fit4Kids leads the Greater Richmond Coalition for Healthy Children, a coalition of more than 20 organizations working to improve children's health and wellness. Some of our initiatives include: installing 20 salad bars in Richmond Public Schools, leading “Safe Routes to Schools” initiatives to teach bike and pedestrian safety, promoting healthy hydration through our new “Sip Smarter” campaign, and providing teacher training on making the most out of recess.
Where we work
Accreditations
Active RVA Certified 2017
Awards
Partner of the Year 2017
Chesterfield Public Schools
External reviews

Photos
Videos
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Fit4Kids' goal is to continue to grow our programs to reach even more children in Richmond and the surrounding region. The goal of our Wellness Integration and Safe Routes to School programs is to achieve sustainability at our partner schools so that we can focus on implementing these same programs in new schools throughout Richmond and the surrounding counties. Five of our former Wellness Integration schools have already transitioned to independent sustainability with ongoing support from Fit4Kids staff as needed. Five out of our six Safe Routes to School programs are on track to transition to sustainability in the next two years. Fit4Kids also has a goal to expand our programming to reach an increased number of middle and high school students. Fit4Kids is actively working with local school board officials to encourage schools and divisions to adopt and lead their own ongoing wellness programming.
What are the organization's key strategies for making this happen?
Fit4Kids empowers teachers and school administrators to lead their own wellness programming by providing free educational resources, including lesson plans, on our website. The organization also connects schools with grant funding to support ongoing program implementation. Fit4Kids is actively engaged in the regular evaluation of its programs to ensure that programming is effective and meets the needs of students, teachers, and other stakeholders.
What are the organization's capabilities for doing this?
Fit4Kids has a dedicated staff who work alongside community volunteers to implement obesity prevention programming in the greater Richmond region. The organization has the support of the Greater Richmond Coalition for Healthy Children, a collection of community partners who share in the organization's obesity prevention and health promotion goals. The coalition includes representatives from government and non-profit organizations, as well as for-profit companies in Richmond, Henrico, and Chesterfield, Virginia. The organization also has the support of the local school divisions in Richmond, Hopewell, Henrico, and Chesterfield to implement its in-school programming. In addition, Fit4Kids has a strong relationship with Richmond Public School Nutrition Services and the Richmond City Health District, who help to implement the Eat Fresh RPS initiative.
What have they accomplished so far and what's next?
In ten years of operation, Fit4Kids has made tremendous strides towards its goal of reducing the prevalence of childhood overweight and obesity in the greater Richmond region. The organization has transitioned its flagship Wellness Integration program to sustainability in multiple participating schools, and expanded this program to reach new schools throughout Richmond and the surrounding counties. Fit4Kids has added new programs, including Safe Routes to School and the and our policy work.
Going forward, Fit4Kids hopes to expand its programming to reach a greater number of adolescents. Fit4Kids continues to work in partnership with the Greater Richmond Coalition for Healthy Children and the VCU Healthy Lifestyles Center to collect data that will hopefully serve as additional evidence-based support for the organization's programs.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, It's hard to get feedback as our clients include young children
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Greater Richmond Fit4Kids, Inc.
Board of directorsas of 05/26/2023
Sharon Darby
Children's Hospital of Richmond at VCU
Term: 2022 - 2023
Colin Drozdowski
Sentara
Marjorie Childress
Harris Williams
Beth Bailey
Community Volunteer
Sharon Darby
Children's Hospital at VCU
Heather Rice
KPMG
Will Dixon
Sports Backers
Candace Blydenburgh
McGuireWoods
Karen Doggett
Dominion
Aashir Nasim
Virginia Commonwealth University
Jennie Reynolds
Anthem
Brielle Stanley
Richmond Fed
Ashante Smith
Troutman Pepper
Brandon Hasbrouck
Washington and Lee School of Law
Theresa Caldwell
VDH - Crater Health District
Kimberly Love Lindsey
Lindsey Food Group
Niki Spencer
Capital One
Jamal Slappy
Sales Executive
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 12/17/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.