PLATINUM2024

KEEPING FAMILIES COVERED

Providing diapers and other basic needs to families

Waukegan, IL   |  www.keepingfamiliescovered.org

Mission

Keeping Families Covered is a 501(c)(3) charitable organization that provides diapers and other basic needs to families. We also raise awareness about diaper need and period poverty, while working to build sustainable distribution programs in northern Illinois and southern Wisconsin.

Ruling year info

2011

Founder & CEO

Ann Marie Mathis

Main address

3250-B N. Oak Grove Ave.

Waukegan, IL 60087 USA

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Formerly known as

TWICE AS NICE MOTHER & CHILD

EIN

27-3434770

NTEE code info

Family Services (P40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

1 in 2 families with young children experience diaper need. 1 in 4 individuals struggle with period poverty. Safety net programs do not cover diapers or period products, and there are no state or Federal programs to assist individuals and families with those basic human needs. They are ongoing and high priority needs, especially for those experiencing financial hardship. No one should have to choose between buying diapers/period products, paying bills, or getting groceries. Keeping Families Covered helps to fill the gap by providing individuals and families with the basics they need to thrive.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Diapers & Wipes

As a member of the National Diaper Bank Network, our diaper bank and mobile diaper pantry distributes over 1,000,000 free diapers to families every year. We provide diapers for babies, toddlers and adults.

Population(s) Served
Infants and toddlers
Families

We offer new and gently used children's clothing/shoes (newborn to size 12) as well as maternity wear for women. We also offer NEW baby gear including infant car seats, toddler convertible boosters, pack 'n plays, strollers and high chairs.

Population(s) Served
Infants and toddlers
Families

We offer infant formula to families in need as a supplement to the WIC program.

Population(s) Served
Infants and toddlers
Families

As a member of the Alliance for Period Supplies, we distribute free period products (pads and liners).

Population(s) Served
Women and girls
Economically disadvantaged people

Where we work

Affiliations & memberships

The National Diaper Bank Network 2014

The Alliance for Period Supplies 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Social and economic status

Related Program

Diapers & Wipes

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of families served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Social and economic status

Related Program

Diapers & Wipes

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The goal of the diaper distribution program at Keeping Families Covered is to address basic human needs and early childhood education by eliminating barriers to access diapers for the most vulnerable residents of Lake County, Illinois. Diapers are a basic need for children, as essential to their health and well-being as food, shelter and a parent's love. Yet many families struggle to afford diapers and few resources exist to help them. Diaper programs like ours reduce financial burdens and stress by removing trade-offs required to keep children clean, dry and healthy. Unchanged diapers can lead to diaper rash or infections, resulting in unexpected medical bills. Many childcare centers, even free and subsidized facilities, require a supply of diapers for a child or they may not attend, decreasing access to early childhood education. If a parent cannot afford to provide diapers, they cannot go to work, which makes them ineligible for other programs, adds to financial difficulties and further entrenches them in cycles of poverty or hardship.

Our long term goal is to establish a sustainable diaper distribution program throughout northern Illinois that makes diapers more accessible to the families that need them. This includes distributing diapers via our two diaper banks, mobile diaper pantry, and network of community partners. There are limited resources for free diapers. Keeping Families Covered provides the greatest number of diapers per child per month of any local diaper source, and is the only Illinois diaper bank serving agencies as well as individuals.

The short term goal is to increase our organization's annual diaper distribution from 2,000,000 to 5,000,000 over the next 5 years. Of the agencies currently served, 90% of the diapers they distribute to their clients come from Keeping Families Covered. We also want to increase the annual distribution of period products from 250,000 to 500,000 over the next 5 years. The organization is uniquely positioned to meet current and future needs of Illinois families.

Operating and expanding the diaper distribution program will require our organization to increase its diaper supply in the most cost effective way possiblDBA Keeping Families Covered currently purchases 90% of the diapers for our diaper bank (the other 10% are donated through individuals and diaper drives). Our organization is enrolled in a direct purchase program for diapers through Huggies, the founding sponsor of the National Diaper Bank Network, and also has access to preferred purchasing programs through our NDBN membership. The mobile diaper pantry enables our organization to deliver diapers out in the community multiple times each month at 6 locations (Gurnee, Grayslake, Waukegan, Round Lake Park, Highwood, Kenosha), which helps families who may not be connected with our agency partners or are faced with other challenges (work hours, school commitments, etc.). The organization will continue engaging in conversations with local hospitals about developing a diaper program that would aim to address diaper need before new moms are discharged. The goal of that program is to provide families with a one-month supply of diapers when they leave the hospital, information about community partners (where to get diapers on an ongoing basis) and educational materials on stress management as well as proper diaper changing. If approved, NDBN will support our organization so that they can supply diapers to hospital families for one year and Huggies will cover the cost of the diapers.

Keeping Families Covered can continue to successfully operate and expand its diaper distribution program. Expansion is scalable based on the total funding generated. Our organization will meet the current and future needs of Illinois families by distributing diapers via community partners, direct-to-client service, the mobile diaper pantry and hospital programs. The organization will increase its annual diaper distribution from 2,000,000 to 5,000,000 diapers over the next 5 years by providing more diapers per month to families and purchasing additional diapers as needed. We estimate that we will need to order diapers at least 6 times per year based on the current growth rate of our diaper distribution program and anticipated donations. Existing diaper inventory will be utilized for the mobile diaper pantry and orders placed as needed. Distribution locations for the mobile diaper pantry are provided free of charge. We can handle any charges to develop customized marketing and educational materials for the families thanks to a partnership with a local printer that provides discounted rates for nonprofits.

Keeping Families Covered distributed over 2,000,000 diapers and 257,000 period products in 2023, and we have big plans for 2024! The organization continues to grow exponentially and we have expanded operations into McHenry County.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

KEEPING FAMILIES COVERED
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

KEEPING FAMILIES COVERED

Board of directors
as of 03/21/2024
SOURCE: Self-reported by organization
Board chair

Lalena Zoe Magnetta

Siemens

Term: 2020 - 2024

Jade Dellinger

North Shore Pro-Active Health

Jan Leasure

Diamond Residential Mortgage - Libertyville

Susan Rappin

Ameda, Inc.

Lalena Zoe Magnetta

Siemens Smart Infrastructure Academy

Andrew Orozco

Waukegan Police Department

Kate Cosyns

U.S. Bank

Michael Mathis

Atturo Tire Corporation

Heather Nordin

CDW Corporation

Angela Castaneda

First Bank Chicago

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 3/21/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 12/09/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.