PLATINUM2022

Goodwill of the Finger Lakes Inc

Good Lives Through Goodwill.

ROCHESTER, NY   |  www.goodwillfingerlakes.org

Mission

The mission of Goodwill of the Finger Lakes is to prepare and empower people with barriers to independence to be self-sufficient and contribute to their families and communities. We fulfill our mission by providing unique job training & employment opportunities in our retail stores, donation centers, our state-of-the-art call center and our food service program. Headquartered in Rochester, NY, Goodwill of the Finger Lakes employs over 500 people.

Ruling year info

2011

President/CEO

Ms. Jennifer Lake

Main address

422 CLINTON AVE S

ROCHESTER, NY 14620 USA

Show more contact info

EIN

27-4212702

NTEE code info

Thrift Shops (P29)

Hot Line, Crisis Intervention (F40)

Goodwill Industries (J32)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Mission: Elevating people, community and planet for a good today and better tomorrow. Vision Statement: We envision thriving, sustainable communities across our region. Through collaboration with community we: eliminate barriers increase equity for all marginalized groups, including people of color and people with disabilities create quality employment opportunities maximize vision wellness support individuals in crisis connect people to resources reduce the collective impact on our planet

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

2-1-1/LIFE LINE

2-1-1/LIFE LINE provides access to trained counselors who provide information and referral to Health and Human Service agencies and programs throughout a 39-county region. Counselors respond to calls and emails and conduct web chats through its 24/7 crisis, suicide, and information hotline.

In 2016, 2-1-1/LIFE LINE handled nearly 150,00 contacts with issues ranging from mental health concerns and suicide to requests for assistance with basic needs.

Population(s) Served
Adults

We help people with obstacles to employment remove the barriers they face so that they can be independent and self-sufficient.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of contacts from people in crisis or seeking help with basic needs or social services

This metric is no longer tracked.
Totals By Year
Related Program

2-1-1/LIFE LINE

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Pounds of goods and clothing diverted from the waste stream

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of individuals who are legally blind and have other barriers who received services to prepare them for the workforce

This metric is no longer tracked.
Totals By Year
Related Program

Job Readiness Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

By 2027, we are the partner of choice for community collaborations in our expertise across the Greater Rochester Region, and a trusted part of communities that connects a cross-section of diverse individuals to services, including those provided by Goodwill.

Simultaneously, we have built our community presence via retail growth within the Central New York & Mid-York regions, enabling us to connect people to much needed resources, while purposefully balancing revenue and reinvestment for a sustainable future. lter.

Core Values: As employees of Goodwill of the Finger Lakes, we are dedicated to live Goodwill BLUE: 

Be Trustworthy: We act with integrity and keep our promises while doing our highest quality work. We commit to holding ourselves accountable to do what is right.

Live a Culture of Belonging: We value diversity, inclusion, equity, and access in all we do. We act with genuine care, listen to each other, and appreciate each person’s unique contributions while supporting all people.

Unleash Potential: We cultivate innovation, learning, and growth. We embrace possibilities, becoming our best selves to positively impact our community.

Embrace Collaboration: We are all stronger when we work together internally and externally. This is our collective responsibility.

For Areas of Impact, See Strategic Map.

Headquartered in Rochester, NY, Goodwill of the Finger Lakes along with The Association for the Blind and Visually Impaired (ABVI) and 2-1-1/LIFE LINE have a very long and successful history. Our social enterprise model is comprised of over 700 individuals who use their passion and expertise to find innovative solutions to address the countless barriers and social challenges that impact the lives of more than 387,000 people whom we are proud to serve annually. We take an innovative approach to create job opportunities for people with barriers to independence while generating revenue to support our community programs and services.

Following the adoption of our new Strategic Plan, GFL is positioned to grow our community investments over the next 5 years, while making the following investments beginning in 2022:

• Good Neighbor Center Launch: Retail locations are the true community hubs where people of all backgrounds and identities receive culturally responsive navigation support and skill-building utilizing Goodwill LearnFree Programs. In Monroe County, centers will serve as community access points for the United Way Systems Integration My Wayfinder. We will launch our main hub adjacent to our S. Clinton Campus in Rochester, NY and two hubs in Syracuse, NY, where we will station a Community Resources Navigator. Centers will utilize trained volunteers as we develop processes and systems for effectiveness and additional community feedback prior to full scale roll-out.

• GFL has partnered with the Urban League of Rochester to replicate New York’s first Excel Center Demonstration Project, from Goodwill of Central & Southern Indiana, to address the dropout epidemic and enhance the earning potential of adults 21 years of age and older with an opportunity to earn a traditional high school diploma along with an industry credential for in-demand jobs in the community. The Excel Center offers a no-cost holistic approach to learning which includes rigorous academic coursework, flexible class times, transportation, and childcare. Additionally, life coaches are available to offer support, encouragement, and guidance throughout program completion.

In 2020, we were one of just 384 nonprofits nation-wide awarded a donation by philanthropist MacKenzie Scott. Our use of funding includes:

• Maintained 2020 Pandemic Crisis Support Staffing of 211/LIFE LINE for the Finger Lakes Region: As a result of a tripling of volume of calls from our region, Goodwill utilized crisis funds to add twenty full-time equivalent employees (tele counselors) and an Operations manager to ensure we could accommodate the information and referral as well as program specific registration for services or pandemic related relief not funded by those programs.
• 211/LIFE LINE Website Redesign: Our program has successfully completed 90% of the re-design and functionality enhancements to improve navigation and build in a language access and cultural competency badging. In addition, we implemented integrations with Google maps, a chat box for real-time support, and user feedback surveys. Lastly, we created, in collaboration with other community partners, a Youth Behavioral Health Directory resource tool for caregivers/parents seeking guidance with assessing their youth's level of crisis and pairing them with appropriate resources.
• ASIST (Applied Suicide Intervention Skills Training) T4T Training: We were able to send three staff members to complete T4T Training allowing us to facilitate this vital on-going training when needed as well as offer it to the community at no cost. Since the COVID-19 pandemic began, there was and continues to be a shortage of training courses available due to the in-person requirements of the model. This training represents industry standards for responding to and supporting those in crisis or having thoughts of suicide, which many find great benefit in personally and professionally.
• PIC Navigation Support & iCarol System Utilization: In February 2022, 211/LIFE LINE began functioning as a non-emergency services access point for the City of Rochester’s Person in Crisis (PIC) Team. GFL also provided access to our iCarol System to allow the City of Rochester PIC Team to utilize our database to access our resource directory and log client interactions. GFL had to upgrade existing forms to allow a customized build for the PIC Team to ensure desired outcomes for community good. GFL also provided additional staffing outside of funding received for these services as part of the above headcount.


Financials

Goodwill of the Finger Lakes Inc
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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Goodwill of the Finger Lakes Inc

Board of directors
as of 04/22/2022
SOURCE: Self-reported by organization
Board chair

Ms. Susan Kitchen

Organizational demographics

SOURCE: Self-reported; last updated 4/22/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability