WOMEN ROCK
Leave No Stone Unturned
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Images of Hope
Images of Hope provides financial assistance for breast imaging services, including screening and diagnostic mammograms, ultrasounds, biopsies, as well as physician services and referral, and breast cancer awareness.
Provisions of Hope
Our Provisions of Hope program provides assistance to those that are undergoing breast cancer treatment and often find themselves struggling financially to make ends meet. By providing funding for
house payments, car payments, rent, utility bills, gas, groceries, and other everyday essentials, Women Rock can help alleviate the financial burden that many of those diagnosed with breast cancer encounter. We are proud to be able to work personally with these clients to find out what their greatest needs are during this most difficult time of diagnosis and treatment.
Breast Friends Support
Women Rock's Breast Friends program provides educational and emotional support
for women and families that have been affected by breast cancer. The Breast Friendsprogram seeks to assist women in providing them access to a fruitful and lively
community.
Taking It To The Streets: Breast Cancer Awareness Education
Women Rock has a mobile breast cancer awareness education that takes early detection education mobile providing onsite education in neighborhoods, community events, festivals and more! We also take education to young women at the high school level. With more women under 40 getting diagnosed at later stages of breast cancer it is more important than ever to get awareness education to young women that are not in the age group for screening mammograms.
Where we work
Awards
Women in Leadership 2018
Athena International
Social Innovation Fellow 2022
Dallas Metropolitan United Way
I am the Gold Standard achievment award 2023
American Registry of Radiologic Technologists
Affiliations & memberships
Texas Association of Nonprofit Organizations 2016
National Association of Nonprofit Organizations and Executives 2018
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of clients served
This metric is no longer tracked.Totals By Year
Population(s) Served
Economically disadvantaged people, Adults, Multiracial people
Related Program
Provisions of Hope
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Metrics are from the Images of Hope and Provisions of Hope programs.
Number of groups/individuals benefiting from tools/resources/education materials provided
This metric is no longer tracked.Totals By Year
Population(s) Served
Ethnic and racial groups, Economically disadvantaged people
Related Program
Taking It To The Streets: Breast Cancer Awareness Education
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Providing breast cancer and early detection education offered onsite and mobile.
Number of volunteers
This metric is no longer tracked.Totals By Year
Population(s) Served
Ethnic and racial groups, Economically disadvantaged people
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Number of volunteers for 2020 and 2021 have been affected by the Covid Pandemic.
Number of programs documented
This metric is no longer tracked.Totals By Year
Population(s) Served
Older adults, Seniors, Young adults, Adolescents
Type of Metric
Other - describing something else
Direction of Success
Holding steady
Context Notes
Awareness education has been a program since our founding but the method has changed by adding a mobile unit and including presenting awareness education to high school students.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Women Rock has four main areas of focus, our Images of Hope, Provisions of Hope, and Breast Friends Survivor Support programs, and Breast Cancer Education Community Outreach which seek to address the nation’s need for early detection and accessibility routes to preventing tragic breast cancer outcomes. Through free mammograms, Women Rock’s Images of Hope intends to close the survival gap between those with private insurance and those with inadequate insurance or no insurance at all. Images of Hope will enable more underinsured and uninsured women obtain breast imaging services. The Images of Hope program provides funding for life-saving mammograms, breast imaging services, biopsies, and other diagnostic screening services. Images of Hope funds Women Rock’s Breast Cancer Education & Community Outreach program which encourages breast health education in low socioeconomic communities. The Outreach Program operates a unique mobile breast cancer awareness and education station which provides hands on training within rural, under-reached communities. With our education station, we can spread knowledge with more mobility, bringing breast cancer awareness education to the people. The Provisions of Hope Program financially supports those diagnosed with breast cancer. By providing funding for utility bills, gas, groceries, and other everyday essentials, Women Rock can help alleviate the financial burden that many of those diagnosed with breast cancer encounter. The COVID pandemic has exacerbated financial challenges, and the cost of battling cancer on top of everyday expenses can monetarily devastate a family. Working personally with these clients to find out their greatest needs, Women Rock establishes close relationships with them to help during this most difficult time of diagnosis and treatment. Women Rock recognizes the need to establish support for those recently diagnosed, those going through treatment, and long-term survivors. As such, Women Rock formed the Breast Friends Survivor Support program, the only cancer survivor group in the Texoma area with a focus solely on breast cancer. The Survivor Support program provides peer to peer understanding of physical and emotional issues to help clients not only cope and live with a breast cancer, but learn how to love life again.
What are the organization's key strategies for making this happen?
The need for education of services available, and Post- care assistance are crucial to our community. Our organization helps provide a nourishing and supportive infrastructure to breast cancer screening and early detection. The education component is particularly meaningful because it elevates the project impact beyond a short-lived quest to simply provide for those who cannot provide for themselves. By teaching women about the importance of early detection as well as self-examination techniques, Images of Hope will cultivate long-lasting personal responsibility as an additional defense against loss of life due to breast cancer. While conducting the successful Images of Hope program, which reaches out to women to equip them with vital breast health education and free screening mammograms, it became obvious that those diagnosed through the program – or those who already had a diagnosis – were also in need of support and assistance. The Provisions of Hope program seeks to assist victims of breast cancer with conservative financial support to help them overcome the loss of income from time away from work due to chemotherapy and other treatment schemes. Provisions of Hope will pay for general living expenses that cover such items as transportation, utility bills, rent, and food for the victims and their families. Many of the people we provide assistance for are single parents, caretakers and sole breadwinners. Amount of funding is based on specific needs. In addition, Insufficient mammography screening leads to breast cancer being diagnosed at later stages, a factor that increases the breast cancer mortality rate. “Later stage at diagnosis for cervical, breast, colorectal, and prostate cancer among patients who are uninsured or who have Medicaid insurance can be explained in part by lower access to and/or use of cancer screening services," finds the ACS. Because breast cancer is diagnosed at later stages among those lacking adequate insurance compared to those who are fully insured, the under and uninsured are less likely to survive breast cancer than those with private insurance. Unlike other organizations or aid opportunities for breast cancer patients, Women Rock doesn’t stop support after creating access to screening services. Women Rock’s programs are unique in how they walk hand-in-hand with clients from the education stage to a diagnosis, to treatment, and hopefully, survivorship. Through the emotional and financial support of Women Rock, clients are confident they can access their next treatment without having to worry about rent, childcare, or if their diet is supporting their treatment. Women Rock removes these barriers to ensure no women is left behind due to financial or accessibility challenges.
What are the organization's capabilities for doing this?
Community partnerships allow us to create opportunities to provide free screening mammograms and education on breast health and early detection of breast cancer for those in need in our community. Women Rock is a sustainable organization with a wide volunteer base, and a history of successful fundraising. As our community outreach continues to increase, more screening mammograms will be provided, and more lives will be saved through early detection. Women Rock holds agreements with local hospitals and health care providers for the Images of Hope and Provisions of Hope Programs. Women Rock works informally with other health care advocates, family, friends, and community leaders to promote breast cancer awareness and the early detection of breast cancer, as well as providing support to those diagnosed with breast cancer in our community. Through these community partners and attendance in community events throughout the year, Women Rock, provides education, receives client referrals, and fulfills requests for assistance. Women Rock maintains relationships with Texoma Medical Clinic Breast Care Center, the Grayson County Health Clinic, Solis Mammography centers, and Wilson N. Jones Regional Medical Center Women's Center to provide services. We also have informal agreements with Moncrief Cancer Institute, The Bridge Breast Network, and The Sarah Cannon Nurse Navigator group to cross refer clients as needed. Recent lapses in funding experienced by both The Bridge and Moncrief have resulted in increased collaboration with these and Women Rock to bridging the gap in services by referring clients to Women Rock, ensuring that women do not have to go without potentially lifesaving exams. However, the Bridge Network has identified trends of more women under 40 are being diagnosed at a later stage, in conjunction with increased referrals from North Texas for assistance services. In addition to creating tight-knit, supportive communities for individuals who are at risk for, currently battling, or a survivor of breast cancer, Women Rock believes in cultivating community opportunities and growth within their local Sherman-Denison area. Through diverse community partnerships, Women Rock fosters interpersonal relationships ranging from service
What have they accomplished so far and what's next?
Progress is marked by meeting the ongoing challenges our community faces by providing a caring and supportive infrastructure that can carry out our mission and meet demands year after year. Women Rock has successfully met the need of those in our community and added additional programs and types of support as the need has arisen. Women Rock has realized an increase in services provided each and every year since our beginning. Community support is essential in continuing to meet the need and growth and to grow our geographical footprint.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
WOMEN ROCK
Board of directorsas of 07/20/2023
Ms. Jenel McGrath
Brittany Brewer
Breast Cancer Survivor
Debi Pettit
Cigna
Laurie Taurianen
Baylor Scott and White Healthcare
T'Cambria Page
Breast Cancer Survivor
Jenel McGrath
Jenel McGrath Realtors
Mary Alexander
Puma Biotechnology
Will Bain
Bank Sr. Vice President
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 02/17/2023GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.