WOMEN ROCK

Leave No Stone Unturned

aka Women Rock, Inc.   |   Sherman, TX   |  www.womenrockinc.org

Mission

Saving and changing lives through increasing breast cancer awareness and early detection and providing hope and support to those we serve.

Notes from the nonprofit

Women Rock is actively forming new partnerships and outreach post pandemic.

Ruling year info

2011

CEO

LuAnn Daniel

Main address

225 E. Houston www.womenrockinc.org

Sherman, TX 75090 USA

Show more contact info

EIN

27-4402761

NTEE code info

Cancer (G30)

Human Service Organizations (P20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Images of Hope

Images of Hope provides financial assistance for breast imaging services, including screening and diagnostic mammograms, ultrasounds, biopsies, as well as physician services and referral, and breast cancer awareness.

Population(s) Served
Adults
Adolescents

Our Provisions of Hope program provides assistance to those that are undergoing breast cancer treatment and often find themselves struggling financially to make ends meet. By providing funding for

house payments, car payments, rent, utility bills, gas, groceries, and other everyday essentials, Women Rock can help alleviate the financial burden that many of those diagnosed with breast cancer encounter. We are proud to be able to work personally with these clients to find out what their greatest needs are during this most difficult time of diagnosis and treatment.

Population(s) Served
Adults
Ethnic and racial groups
Economically disadvantaged people

Women Rock's Breast Friends program provides educational and emotional support
for women and families that have been affected by breast cancer. The Breast Friendsprogram seeks to assist women in providing them access to a fruitful and lively
community.

Population(s) Served
Adults
Ethnic and racial groups
People with disabilities
People with diseases and illnesses
Substance abusers

Women Rock has a mobile breast cancer awareness education that takes early detection education mobile providing onsite education in neighborhoods, community events, festivals and more! We also take education to young women at the high school level. With more women under 40 getting diagnosed at later stages of breast cancer it is more important than ever to get awareness education to young women that are not in the age group for screening mammograms.

Population(s) Served
Adults
Multiracial people
Economically disadvantaged people

Where we work

Awards

Women in Leadership 2018

Athena International

Affiliations & memberships

Texas Association of Nonprofit Organizations 2016

National Association of Nonprofit Organizations and Executives 2018

Greater Metropplitan Dallas United Way Social Innovation Accelerator Fellow 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people, Adults, Multiracial people

Related Program

Provisions of Hope

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Metrics are from the Images of Hope and Provisions of Hope programs.

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Economically disadvantaged people

Related Program

Taking It To The Streets: Breast Cancer Awareness Education

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Providing breast cancer and early detection education offered onsite and mobile.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Economically disadvantaged people

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Number of volunteers for 2020 and 2021 have been affected by the Covid Pandemic.

Number of programs documented

This metric is no longer tracked.
Totals By Year
Population(s) Served

Older adults, Seniors, Young adults, Adolescents

Type of Metric

Other - describing something else

Direction of Success

Holding steady

Context Notes

Awareness education has been a program since our founding but the method has changed by adding a mobile unit and including presenting awareness education to high school students.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Women Rock has four main areas of focus, our Images of Hope, Provisions of Hope, and Breast Friends Survivor Support programs, and Breast Cancer Education Community Outreach which seek to address the nation’s need for early detection and accessibility routes to preventing tragic breast cancer outcomes. Through free mammograms, Women Rock’s Images of Hope intends to close the survival gap between those with private insurance and those with inadequate insurance or no insurance at all. Images of Hope will enable more underinsured and uninsured women obtain breast imaging services. The Images of Hope program provides funding for life-saving mammograms, breast imaging services, biopsies, and other diagnostic screening services. Images of Hope funds Women Rock’s Breast Cancer Education & Community Outreach program which encourages breast health education in low socioeconomic communities. The Outreach Program operates a unique mobile breast cancer awareness and education station which provides hands on training within rural, under-reached communities. With our education station, we can spread knowledge with more mobility, bringing breast cancer awareness education to the people. The Provisions of Hope Program financially supports those diagnosed with breast cancer. By providing funding for utility bills, gas, groceries, and other everyday essentials, Women Rock can help alleviate the financial burden that many of those diagnosed with breast cancer encounter. The COVID pandemic has exacerbated financial challenges, and the cost of battling cancer on top of everyday expenses can monetarily devastate a family. Working personally with these clients to find out their greatest needs, Women Rock establishes close relationships with them to help during this most difficult time of diagnosis and treatment. Women Rock recognizes the need to establish support for those recently diagnosed, those going through treatment, and long-term survivors. As such, Women Rock formed the Breast Friends Survivor Support program, the only cancer survivor group in the Texoma area with a focus solely on breast cancer. The Survivor Support program provides peer to peer understanding of physical and emotional issues to help clients not only cope and live with a breast cancer, but learn how to love life again.

The need for education of services available, and Post- care assistance are crucial to our community. Our organization helps provide a nourishing and supportive infrastructure to breast cancer screening and early detection. The education component is particularly meaningful because it elevates the project impact beyond a short-lived quest to simply provide for those who cannot provide for themselves. By teaching women about the importance of early detection as well as self-examination techniques, Images of Hope will cultivate long-lasting personal responsibility as an additional defense against loss of life due to breast cancer. While conducting the successful Images of Hope program, which reaches out to women to equip them with vital breast health education and free screening mammograms, it became obvious that those diagnosed through the program – or those who already had a diagnosis – were also in need of support and assistance. The Provisions of Hope program seeks to assist victims of breast cancer with conservative financial support to help them overcome the loss of income from time away from work due to chemotherapy and other treatment schemes. Provisions of Hope will pay for general living expenses that cover such items as transportation, utility bills, rent, and food for the victims and their families. Many of the people we provide assistance for are single parents, caretakers and sole breadwinners. Amount of funding is based on specific needs. In addition, Insufficient mammography screening leads to breast cancer being diagnosed at later stages, a factor that increases the breast cancer mortality rate. “Later stage at diagnosis for cervical, breast, colorectal, and prostate cancer among patients who are uninsured or who have Medicaid insurance can be explained in part by lower access to and/or use of cancer screening services," finds the ACS. Because breast cancer is diagnosed at later stages among those lacking adequate insurance compared to those who are fully insured, the under and uninsured are less likely to survive breast cancer than those with private insurance. Unlike other organizations or aid opportunities for breast cancer patients, Women Rock doesn’t stop support after creating access to screening services. Women Rock’s programs are unique in how they walk hand-in-hand with clients from the education stage to a diagnosis, to treatment, and hopefully, survivorship. Through the emotional and financial support of Women Rock, clients are confident they can access their next treatment without having to worry about rent, childcare, or if their diet is supporting their treatment. Women Rock removes these barriers to ensure no women is left behind due to financial or accessibility challenges.

Community partnerships allow us to create opportunities to provide free screening mammograms and education on breast health and early detection of breast cancer for those in need in our community. Women Rock is a sustainable organization with a wide volunteer base, and a history of successful fundraising. As our community outreach continues to increase, more screening mammograms will be provided, and more lives will be saved through early detection. Women Rock holds agreements with local hospitals and health care providers for the Images of Hope and Provisions of Hope Programs. Women Rock works informally with other health care advocates, family, friends, and community leaders to promote breast cancer awareness and the early detection of breast cancer, as well as providing support to those diagnosed with breast cancer in our community. Through these community partners and attendance in community events throughout the year, Women Rock, provides education, receives client referrals, and fulfills requests for assistance. Women Rock maintains relationships with Texoma Medical Clinic Breast Care Center, the Grayson County Health Clinic, Solis Mammography centers, and Wilson N. Jones Regional Medical Center Women's Center to provide services. We also have informal agreements with Moncrief Cancer Institute, The Bridge Breast Network, and The Sarah Cannon Nurse Navigator group to cross refer clients as needed. Recent lapses in funding experienced by both The Bridge and Moncrief have resulted in increased collaboration with these and Women Rock to bridging the gap in services by referring clients to Women Rock, ensuring that women do not have to go without potentially lifesaving exams. However, the Bridge Network has identified trends of more women under 40 are being diagnosed at a later stage, in conjunction with increased referrals from North Texas for assistance services. In addition to creating tight-knit, supportive communities for individuals who are at risk for, currently battling, or a survivor of breast cancer, Women Rock believes in cultivating community opportunities and growth within their local Sherman-Denison area. Through diverse community partnerships, Women Rock fosters interpersonal relationships ranging from service

Progress is marked by meeting the ongoing challenges our community faces by providing a caring and supportive infrastructure that can carry out our mission and meet demands year after year. Women Rock has successfully met the need of those in our community and added additional programs and types of support as the need has arisen. Women Rock has realized an increase in services provided each and every year since our beginning. Community support is essential in continuing to meet the need and growth and to grow our geographical footprint.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    We serve all individuals that present to us with a need to address ,regardless of race, creed, color. sexual orientation or gender. Our target populations are underserved, at risk groups, socially and financially disadvantaged.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Case management notes,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We have scheduled a free mammogram day in early March in response to feedback that many were not able to get their screening mammogram due to the Pandemic. In addition, we have included wellness sessions and survivor get togethers via zoom to keep clients from feeling alone. Especially for those that had compromised immune systems. Our Provisions of Hope program was formed after feedback from clients that had received assistance for breast imaging procedures. This program was initiated after underserved women getting diagnosed with breast cancer needed financial help to get through treatment.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    One of our unique attributes is that we have always maintained close relationships with our clients. Every person we serve talks to a member of our team. For 2022, we are incorporating short surveys that we do with a follow up phone call.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time,

Financials

WOMEN ROCK
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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WOMEN ROCK

Board of directors
as of 10/11/2022
SOURCE: Self-reported by organization
Board chair

Ms. Brittany Brewer

Brittany Brewer

Honey Bee Social

Debi Pettit

Cigna

Laurie Taurianen

Baylor Scott and White Healthcare

T'Cambria Page

Jenel McGrath

Jenel McGrath Realtors

Mary Alexander

Puma Biotechnology

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/10/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 02/13/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.