PLATINUM2023

AMERICAN SPCC

America's Voice for Children

aka American Society for the Positive Care of Children   |   Carlsbad, CA   |  www.americanspcc.org

Mission

We inspire a positive generational cycle empowering every child to reach their infinite potential.

Notes from the nonprofit

Each week, the equivalent of a classroom of American children is lost forever due to child abuse, neglect, and bullying – that's 5 a day! That's NOT acceptable!

American Society for the Positive Care of Children was founded in 2011 as a 501(c)(3) nonprofit charitable organization from the strong desire of one caring individual to make a difference in the lives of abused children in America.

Childhood should be fun for kids. A time to learn, be nurtured, and loved. Childhood shouldn't hurt, but the harsh reality is that for many American kids, childhood not only hurts, but is often fatal. Millions of children in America experience devastating childhoods, with long-term debilitating effects.

American SPCC is devoted to promoting social impact to end child abuse in all forms. Through our advocacy, awareness, education, and PSA campaigns, and together with our community, we give a voice to the 'voiceless' — the abused, neglected, bullied, and marginalized children of America.

Ruling year info

2011

Principal Officer

Genevieve Rivera

Main address

6965 El Camino Real, Ste 105-526

Carlsbad, CA 92009 USA

Show more contact info

EIN

27-4621515

NTEE code info

Children's Rights (R28)

Civil Rights, Advocacy for Specific Groups (R20)

Civil Rights, Social Action, and Advocacy N.E.C. (R99)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

What if we supported parents with the resources they needed to create safe environments and strengthen their confidence as caregivers, before adversity strikes? We’ve all seen the heart-breaking headlines of children being mistreated, neglected and abused. These stories often highlight failures within the system, how individuals were ill-equipped to identify and help families in distress. But we often don’t consider a solution that starts much sooner: one focused on prevention.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Advocacy for Children

We believe that childhood should be fun for kids. A time to learn, be nurtured, and loved. Childhood shouldn’t hurt, but the harsh reality is that for many American kids, childhood not only hurts, but is often fatal. Millions of American children experience devastating childhoods, with long-term debilitating effects. In America, children are being abused and dying every day.

Every day at American SPCC, we ask the question, what can we do to have a positive impact on the lives of children today, tomorrow, and in the future?

Through our advocacy, awareness, positive parenting, anti-bullying, and social media campaigns, we advocate for American children, raise public awareness of the United Nations Convention of the Rights of the Child, and awareness of the epidemic of child abuse, neglect, exploitation, and bullying to help bring an end child abuse in all forms. Together with our community of supporters, we give a voice to the ‘voiceless’ — the abused, neglected, bullied, and marginalized children of America.

Population(s) Served
Adults
Families

Mobilizing Youth Through Digital Activism For Social Change.

This innovative program is an equity service model for all youth. Honoring youth and students who cannot ordinarily do traditional service. Created by an educator with teachers and students in mind, the Youth Ambassador Program is rooted in project-based activism with an enhanced focus on digital activism, and is fully supported by American SPCC.

Our projects and digital campaigns are aimed at promoting awareness and education of child abuse, and advocating for children’s rights. So easy, anyone can do it. All you need is two minutes, a cell phone or a computer.

Population(s) Served
Adolescents
Students

American SPCC is devoted to promoting social change to end abuse, leading to a safer, healthier, and happier world for children. Through our advocacy, awareness, positive parenting, anti-bullying, and social media campaigns, we advocate for American children and raise public awareness to help end child abuse in all forms. Together with our community of supporters, we give a voice to the ‘voiceless’ — the abused, neglected, bullied, and marginalized children of America.

We have a greater impact by building a stronger community and developing a stronger anti-abuse message. Our advocacy, awareness, and education initiatives are utilized nationwide by tens of thousands each month, empowering parents, caregivers, and society to nurture and protect American children. These resources are invaluable to those in need, when seeking help with child abuse, neglect, exploitation, trafficking, bullying, foster care, domestic violence, positive parenting, child safety, Shaken Baby Syndrome, and more.

Population(s) Served
Adults
Families

We advocate for American children and raise public awareness of the epidemic of child abuse, neglect, and exploitation in America, to help end child abuse, ultimately improving children's lives.

Population(s) Served
Adults

We advocate for bullied and marginalized children in America to raise public awareness of the epidemic of bullying in America, to help children and parents better understand and cope with the challenges of personal bullying and cyberbullying, ultimately improving children's lives.

Population(s) Served
Children and youth
Adults

Where we work

Awards

Top-Rated Nonprofit 2020

Great Nonprofits

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Advocacy for Children

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Development of our Virtual Volunteer program in 2018 has resulted in an increased interest, and increased volunteer participation.

Number of community members with engagement through sharing personal survivor stories.

This metric is no longer tracked.
Totals By Year
Related Program

Child Abuse Awareness

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Development of our Share Your Story program in 2017 has resulting in a increase of submissions, spreading inspiration and hope to those you are still suffering abuse, and raising awareness of abuse.

Number of website sessions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Advocacy for Children

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These numbers indicate the increasing number of people seeking education and help resources via our website.

Number of new website visitors

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of community members with activism and social media engagement.

This metric is no longer tracked.
Totals By Year
Related Program

Social Media Campaigns

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy for Children

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We inspire a positive generational cycle empowering every child to reach their infinite potential.
American Society for the Positive Care of Children (American SPCC) was formed in 2011 as a first-of-its-kind 501 (c)(3) nonprofit dedicated solely to the prevention of child maltreatment and raising awareness of the lifelong impacts of adverse childhood experiences. By providing parents with the skills, tools, and educational resources that build their confidence and capacity as caregivers while strengthening family bonds, we work to create a brighter future for all.
We accomplish this through four main impact areas:
PREVENTION & EDUCATION
EMPOWERMENT
COMMUNITY
ADVOCACY

Through our virtual outreach, our advocacy, awareness, education, and prevention initiatives are utilized nationwide by nearly 1 million individuals each year, empowering parents, caregivers, professionals, and society as a whole to nurture and protect children in America.

These resources are invaluable to those in need, when seeking education and help with child abuse, neglect, sexual abuse, exploitation, trafficking, bullying, foster care, domestic violence, Shaken Baby Syndrome, child safety, positive parenting, and much more.

American SPCC uses an innovative virtual multi-platform encouraging community involvement to advocate for American children, raise public awareness of the epidemic of childhood abuse, neglect, exploitation, and bullying in America, promote positive parenting, and provide educational and help resources. Our goal is to promote social change to end all forms of child abuse, leading to a safer, healthier, and happier world for children now and in the future.

ADVOCATE: American SPCC advocates for children, inspiring a societal change in beliefs relating to child abuse, neglect, exploitation, and bullying within the United States of America.

AWARENESS: American SPCC raises public awareness and creates greater visibility of the potential, current, and long-term effects as associated with the national epidemic of childhood abuse, neglect, exploitation, and bullying in America.

COMMUNITY: American SPCC builds and supports an active, caring community bringing together many like-minded individuals into one cohesive voice for the 'voiceless' — the abused, neglected, bullied, and marginalized children of America.

PARTNERSHIPS: American SPCC acts as a coordinating organizer, aligning with complementary organizations, developing partnerships with groups, agencies, and organizations possessing similar missions and visions relating to childhood abuse, neglect, exploitation, and bullying in America.

YOUTH: American SPCC encourages youth leadership, through the development of a Youth Advisory Board, Youth Ambassador Program, internships, group clubs, and social outreach campaigns.

NATIONAL LEADER: American SPCC is building recognition as an organizational national leader in advancing social change for positive outcomes in the areas of child and youth welfare, and children's rights.

Large increase in individual donations;
Increase in recurring donations through our Monthly Giving Program;
Nearly 1 million households reached through our Parenting Resource Center
Doubled subscriber base;
Number of personal communications received increases each month seeking help and resources;
Increased social media engagement;
Increased social media communications each month;
Virtual volunteer enrolment is over 100+


Full redevelopment of our website with enhanced nonprofit tools;
including Parenting Resource Center
Development & distribution of Parenting Toolkits;
Launch of Trusted Parenting Network;
Improvement of all prevention, awareness, and education initiatives;
Development of new PSA awareness and educational messages;
Development of new social media campaigns and strategies;
Development plan for online Positive Parenting interactive curriculum & APP;
Develop and execute new fundraising concepts/plan
Implement new fundraising tools;
Development of our Virtual Volunteer program;
Seek and encourage new partnership opportunities;

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

AMERICAN SPCC
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

AMERICAN SPCC

Board of directors
as of 01/19/2023
SOURCE: Self-reported by organization
Board chair

Tiffany Galvan

American SPCC / President

Term: 2021 - 2024

Katelyn Kirk

American SPCC

Dr. Jay Harvey

American SPCC

Dr. Ann Mertens

American SPCC

Roderick Chambers

American SPCC

Genevieve Rivera

American SPCC

Sarah R. Moore

American SPCC

Eric Thibodeau

American SPCC

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/7/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 05/10/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.