BLUE RIDGE LAND CONSERVANCY

Land Conservation
BRLC will build a partnership-based land conservation and stewardship program that works
with landowners to permanently protect land.

Sustainable Funding
BRLC will strengthen the long-term financial sustainability of the organization.

Infrastructure and Capacity
BRLC will have the capacity to carry out the work of the organization.

Marketing and Outreach
BRLC will promote a broad-based understanding of land conservation and connect people
with the places they love.

Governance
BRLC will have a governance structure that is best equipped to manage the future growth
and sustainability of the organization.

We will develop a long-term plan for strategic land conservation.
We will continue to play an active role as a partner to advocate for land trusts, nationally,
statewide, and locally.
We will grow partnerships with other organizations and land trusts to serve diverse
landowners.
We will assess the long-term financial sustainability of the organization.
We will create and implement development plans for each of the three service areas.
We will define who and where we serve.
We will assess the internal staff capacity and will take an active approach to increasing
staff diversity.
We will support staff to develop professional skills to meet the needs of their position.
We will identify infrastructure needs in each of the three service areas.
We will identify our individual constituencies and develop a marketing and outreach plan
that appeals to them.
We will execute a marketing and outreach plan to engage with diverse audiences and the
community broadly.
We will develop a governance structure that addresses the unique three-region nature
of the organization.
We will develop staff and board processes to ensure alignment with BRLC strategic plan.
We will have a board composition that reflects the areas we serve.