Spirit Communications, Inc.
Where music is going
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
RadioU
RadioU is heard on FM stations nationwide, streaming online, and through our mobile apps. RadioU TV streams online and is also available as a Roku channel, on DISH Network, and through our mobile apps. Our goal is to provide predominantly college and high school age students with what we believe can be a life-changing message of hope through a wide range of popular music.
Where we work
External reviews

Photos
Videos
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
To continue and expand the outreach efforts of RadioU, RadioU TV, and Spirit tv to reach more students, listeners, and viewers with an alternative, positive message.
What are the organization's key strategies for making this happen?
Continued use and expansion of RadioU's reach through digital platforms and its FM stations. Promoting the existing stations, websites, mobile apps, and Roku channel offerings for each network.
What are the organization's capabilities for doing this?
More than two decades of experience reaching younger audiences through mass and social media including radio, television, and streaming.
What have they accomplished so far and what's next?
Working toward completing the expansion of RadioU's digital platform offerings. When complete, these outlets will reach additional new listeners.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Spirit Communications, Inc.
Board of directorsas of 02/21/2023
John Shumate
No Affiliation
John Shumate
No Affiliation
Tammy Matias
No Affiliation
Kathy Shumate
No Affiliation
Karen Seidenschmidt
No Affiliation
Robert Matias
No Affiliation
Nicole Cantu
No Affiliation
John Shumate, Jr.
No Affiliation
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No