AMERICAN PREGNANCY ASSOCIATION

Promoting Reproductive & Pregnancy Wellness

aka AMERICAN PREGNANCY ASSN   |   Irving, TX   |  http://americanpregnancy.org
This organization has not appeared on the IRS Business Master File in a number of months. It may have merged with another organization or ceased operations.
This organization's exempt status was automatically revoked by the IRS for failure to file a Form 990, 990-EZ, 990-N, or 990-PF for 3 consecutive years. Further investigation and due diligence are warranted.

Mission

The American Pregnancy Association is a national health organization committed to promoting reproductive and pregnancy wellness through education, support, advocacy, and community awareness.

Ruling year info

2003

President

Lynn Handley

Main address

3007 Skyway Circle, North Ste 800

Irving, TX 75038 USA

Show more contact info

EIN

32-0072669

NTEE code info

Human Services - Multipurpose and Other N.E.C. (P99)

Alliance/Advocacy Organizations (E01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Programs and results

What we aim to solve

This profile needs more info.

If it is your nonprofit, add a problem overview.

Login and update

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Pregnancy Helpline & Chat

Our education call center advises callers and online visitors about their pregnancies, reproductive health, infertility issues, unplanned pregnancies; and provides local resources. Users access our pregnancy educators via free 800 number and our website chat.

Population(s) Served
Adults
Adolescents

Our web site received more than six million visitors each month. The supports pregnant women seeking to have the healthiest pregnancy journey possible; women seeking to become pregnant and need fertility support; women with unplanned pregnancies who need information, options and support.

Population(s) Served
Adults
Women and girls

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of national media pieces on the topic

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

Pregnancy Education Website

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

We counsel more than 60 million women and their partners around the work on all topics associated with pregnancy wellness.

Number of website sessions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Pregnant people

Related Program

Pregnancy Education Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of return website visitors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Pregnant people

Related Program

Pregnancy Education Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Pregnant people

Related Program

Pregnancy Education Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of new website visitors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Pregnant people

Related Program

Pregnancy Education Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of crisis hotline calls answered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Pregnant people

Related Program

Pregnancy Helpline & Chat

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of fiscal sponsor applicants

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Men and boys

Related Program

Pregnancy Education Website

Type of Metric

Other - describing something else

Direction of Success

Increasing

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Men and boys

Related Program

Pregnancy Education Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of grants received

This metric is no longer tracked.
Totals By Year
Related Program

Pregnancy Helpline & Chat

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Men and boys

Related Program

Pregnancy Education Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of websites and organizations (outside of our organization) that share our resources and information

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Men and boys

Related Program

Pregnancy Education Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our pregnancy wellness website is used by media in the United States and around the world as a subject matter expert. Our articles and advice are widely quoted.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We seek to accomplish four major goals:

1. Achieve more healthy pregnancies and live births.

2. Prevent unplanned/unwanted pregnancies.

3. Help women with unwanted pregnancies understand they can choose their baby's parents through adoption and the resources available to assist them.

4. Promote reproductive wellness.

We will support women experiencing one of three “journeys”: currently pregnant; planning a pregnancy or an unplanned pregnancy by providing the education, counsel and resources they need.

Web site: we will continually add easy-to-understand articles on the most recent research, procedures, products, options and topics relevant to each journey. The site’s 604+ articles are organized by journey to make it as easy to find information. Popular features include a pregnancy calculator and ovulation calendar.
1. Pregnant women need the latest healthcare information on how to have a health pregnancy. They need to know about so many topics, such as nutrition, DNA testing and cord blood banking.
2. Women seeking to become pregnant need information about infertility issues, procedures and testing products.
3. Women facing an unplanned pregnancy need trusted information to help them with critical decisions from pregnancy symptoms to adoption to abortion recovery.

Our site currently receives more than six million visitors each month and we will continue to SEO optimize articles so information is easily obtainable.

Education call center: users access our trained pregnancy educators via toll-free 800 number and our website chat. Users receive resources and information about a wide range of topics related to reproduction and reproductive health such as how to know you’re pregnant; ovulation window; infertility issues; and options for unplanned pregnancies.

We are planning to launch a remote nurse monitoring & pregnancy education service that will enable pregnant women from all socio-economic and geographic backgrounds have access to quality pregnancy health support and resources.

In 2021 we launched new web site to better present educational information, resources and our chat feature. Our education content team continuously resources late-breaking research, news and products to craft articles for the site. SEO optimization makes it easy to find our information from key word searches.

APA’s call center functions as our education center and is staffed with professionally trained pregnancy educators who take calls and chats from 7 a.m. to 10 p.m. seven days a week.

Our weekly e-newsletter provides key information such as how mom’s body is changing and the stage of the baby’s development; what to expect at the next doctor appointment; birth plans and more.

Our educational blog, authored by a two-time mom features tips on how to have a healthy pregnancy including nutrition, exercise, must-have products.

As a result of the pandemic, we researched methods to provide pregnant women with more services. As a result, we have entered into an agreement with Prism Care, a remote nurse monitoring business, to build, launch, market and operate a remote nurse monitoring and pregnancy education service we're calling The Essential Pregnancy Solution.

Currently more than six million users from 70 countries visit our site each month.

Each year, our experienced pregnancy educators counsel about seven thousand callers and chatters.

Our next major project is to launch the Essential Pregnancy Solution by end of 2022/early 2023. We've completed the MOU and draft services agreement. The business plan is in progress.

Financials

AMERICAN PREGNANCY ASSOCIATION
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

AMERICAN PREGNANCY ASSOCIATION

Board of directors
as of 03/24/2022
SOURCE: Self-reported by organization
Board chair

Mike Sheaffer

Hi-Line, Inc.

Term: 2003 - 2025

Brian Grzymkowski

Hi-Line, Inc.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 3/24/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data