Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Beautiful Options Program
Birthline's Beautiful Options program provides compassionate and life-affirming options for unplanned pregnancies. Founded on the commitment that every life should be valued, supported and loved, Birthline provides pregnancy tests, adoption referrals, referrals for medical care and insurance, county services and material assistance.
Step Forward Program
Birthine's Step Forward Program provides free materials assistance such as diapers, clothing, food, baby items, books, shoes and other items. Birthline also provides confidential case management to help clients with resources and referrals to help with homelessness, unemployment, medical issues, immigration issues, legal issues, drug and alcohol abuse, domestic violence , education, and other life challenges.
Birthline has two locations in San Diego County and impacts approximately 2000 family members a month.
Essential COVID-19 Service Provider
Birthline is on the front lines providing basic necessities like free diapers, food, formula and newborn essentials to low-income pregnant women and families with young children during the COVID-19 pandemic. We also help this vulnerable population with referrals to government services and programs (like WIC) , and other organizations helping those in need during the Coronavirus.
Where we work
External reviews

Videos
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Birthline serves low-income pregnant women and families with at least one child age 6 or younger from all over San Diego County.
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How is your organization collecting feedback from the people you serve?
Case management notes, Constituent (client or resident, etc.) advisory committees, We have hired former clients and several more clients serve as volunteers. ,
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,
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What significant change resulted from feedback?
During COVID-19, there was an extensive formula shortage for poor families. After hearing about this problem from numerous clients, Birthline contacted WIC management, formula manufacturers, and retail stores to try and coordinate a more systemic solution. We also asked the community and our generous donors to donate formula so we had a steady supply to give to families in need. Birthline was part of the solution and thanks to our generous supporters, Birthline has increased the amount of formula we give out each month by over 100%
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With whom is the organization sharing feedback?
Our staff, Our board, Our community partners,
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How has asking for feedback from the people you serve changed your relationship?
At every visit, we meet with our clients in a one-on-one confidential setting and listen with compassion. That is the core of our case management. As our clients feel heard and safe, they are able to open up to us about the difficulties they are experiencing and the services they need. They often tell us how we could be doing a better job with the services we provide (i.e. formula, feminine products) and we evaluate and adapt to their suggestions. We also have a former client as an advisor to our Board of Directors who is repeatedly providing the perspective of our clients.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,
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What challenges does the organization face when collecting feedback?
We don’t have the right technology to collect and aggregate feedback efficiently,
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
BIRTHLINE OF SAN DIEGO COUNTY INC
Board of directorsas of 03/01/2022
Michelle Twardowski
No Affiliation
Term: 2020 - 2022
Michelle Twardowski
Former ED of Ava's Angels
Judith Ross
Retired Professor-San Diego Mesa College
Maureen Sterk
Retired Medical Lab Scientist
Mary Bones
Former Director of Development-Noah Homes
Martin Bacich
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
No data
Equity strategies
Last updated: 10/27/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.