PLATINUM2022

Assistance League of Temecula Valley

Transforming Lives - Strengthening Community

aka ALTV   |   Temecula, CA   |  https://www.assistanceleague.org/temecula-valley/

Mission

Assistance League of Temecula Valley, a chapter of national Assistance League, is a nonprofit, volunteer philanthropic organization dedicated to serving the needs of Southwest Riverside County.

Notes from the nonprofit

Assistance League of Temecula Valley is an all-volunteer, 501(c)(3) nonprofit organization that transforms lives and strengthens our communities through philanthropic programs in Southwest Riverside County. Member volunteers are dedicated to identifying and serving the needs of Temecula, Murrieta, Menifee, Lake Elsinore, Wildomar and Romoland communities through philanthropic programs developed and administered by our members. We currently have more than 190 member volunteers working to make Southwest Riverside County a better place to live and work. Our chapter supports eight community based philanthropic programs benefiting everyone from infants to adults residing in Southwest Riverside County. In 2019–2020, our dedicated members volunteered more than 30,000 hours of service.

Ruling year info

1996

President/CEO

Ms. Mary Murphy

Main address

28720 Via Montezuma

Temecula, CA 92590 USA

Show more contact info

EIN

33-0360419

NTEE code info

Human Service Organizations (P20)

Scholarships, Student Financial Aid, Awards (B82)

Thrift Shops (P29)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

COVID-19 continues to impact our organization. The periodic closing of our thrift shop has affected the funds available for all of our activities. We are very fortunate that we own our spacious property and building which helps to keep our overhead costs very manageable. Being an all volunteer organization, we have no payroll expenses. Our thrift shop was reopened on a limited basis for a 21 hours a week instead of our previous 35 hours per week. Our schools and referral organizations have also been impacted and we continue to develop new ways of working together. Our new working models have resulted in building closer relationships with our community partners. We continue to strive to increased our grants and donations.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Operation School Bell

Operation School Bell®, first adopted in 1989, is the main Philanthropic Program of Assistance League and requires the largest portion of the annual budget. This program provides the basic need of clothing for schoolchildren (grades TK-12) in the defined service area, who might otherwise not have adequate clothing to attend school. New clothing increases children’s incentive for regular school attendance, high academic performance and enhances self-esteem.

Population(s) Served
Children and youth
At-risk youth

Save our Students is a service of the Operation School Bell Program. This program provides duffel bags filled with clothing and hygiene items to local Head Start classrooms. It is not unusual for these youngsters to have accidents at school which often require clean-up and a change of clothing. These supplies are provided regularly in the bags that are delivered to the classrooms.

Population(s) Served
Infants and toddlers

Chapters for Children is a service of Operation School Bell. Assistance League of Temecula Valley coordinates with six regional Assistance League chapters in Southern California to provide new school clothing to low-income children of enlisted military families stationed at Camp Pendleton Marine Corp Base. Each Assistance League chapter is responsible for providing one item on the list of provisions and clothing that are distributed to the students. Assistance League of Temecula Valley provides two pairs of jeans to each male youth.
The seven chapters come together on the first week-end in August each year at Camp Pendleton to distribute the clothing and supplies. This event is coordinated with the Marine base personnel who provide information on each family scheduled and assist with the staging of the event.

Population(s) Served
Children and youth
Students

Operation Scholarships provides yearly grants to selected teachers in the five school districts in the organization’s service area. Teachers present applications for class project that meet state guidelines for classroom enhancement.

Graduating high school seniors in the Temecula, Murrieta and Lake Elsinore Unified School Districts apply for scholarships to continue their education. Additionally, we award scholarships to socio-economically disadvantaged students who are continuing their education.

Population(s) Served
Students
Children and youth

Operation Bear Hug provides soft, cuddly teddy bears to local hospital emergency rooms. Emergency room personnel distribute these teddy bears to children who are sick, traumatized or injured. The teddy bears provide comfort and aid in communication.

Population(s) Served
Infants and toddlers
Adults

Partnerships are formed with community nonprofit organizations to assist in providing needed services to the community. Partnership services are defined as the provision of goods and services that Assistance League determines meet a need in the community and that Assistance League has no philanthropic program in place to meet these needs.
This program also provides use of the Assistance League meeting room to local nonprofits at no cost. Currently more that twenty nonprofit organizations use the Assistance League meeting room for their regular meetings.

Population(s) Served
Economically disadvantaged people
Families

Through Operation Foster Youth Assistance League collaborates with local foster family agencies to provide needed assistance. This program service includes assisting foster care homes in providing support for former foster youth to transition into adulthood. Through this program Assistance League also provides service in the form of the basic essentials of clothing and necessary supplies for children entering the foster care system. As foster youth or homeless youth are identified by either the foster family agency or the school a request for supplies is received at Assistance League. A duffel bag is prepared by a volunteer for the essentials of one week's clothing, hygiene items, a book and a toy if appropriate.

Population(s) Served
At-risk youth
Children and youth

The Chapter’s philanthropic programs are structured under an Operation School Bell® program referred to as “Five Points". Funds from this program are available to support and supplement our other philanthropic programs focusing on clothing, food, health, literacy and supplies.

Population(s) Served
At-risk youth
Children and youth
Economically disadvantaged people
Families

Where we work

Awards

Service/Nonprofit Organization of the Year 2012

Temecula Valley Chamber of Commerce

Twenty-five Year Service Award 2014

Menifee Valley Chamber of Commerce

Heros in Education 2011

Lake Elsinore Unified School District

Nonprofit Organization of the Year 2011

Lake Elsinore Chamber of Commerce

Service Organization of the Year 2013

Murrieta Chamber of Commerce

Nonprofit Organization of the Year 2013

Wildomar Chamber of Commerce

Nonprofit Organization of the Year 2017

California Senate Award

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, Ethnic and racial groups, Parents, Families

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

These numbers represent the total clients served in the years indicated and is inclusive of all programs.

Number of youth who volunteer/participate in community service

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Ethnic and racial groups

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

This represents the number of teen volunteers that are members of the Assisteens auxiliary. Assisteens have their own governing board, budget, fund raising and philanthropic programs.

Total dollar amount of scholarship awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Operation Scholarships

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This amount represents the amount awarded to graduating seniors and to teachers that apply for grants for classroom enrichment programs.

Total number of students provided with new school clothing

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, At-risk youth

Related Program

Operation School Bell

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

These numbers the total recipients that went shopping for new school clothing through our Operation School Bell program.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Goal 1: Recruit, educate and retain volunteer members to support membership and chapter growth.
Volunteers are the essential life blood of our organization. We have been operating our chapter for more than 33 years. As we continue to expand our services to our communities we provide our members with opportunities for varied activities to keep them engaged and fulfilled.

Goal 2: Ensure that all philanthropic programs demonstrate measurable annual outcome against objectives.
Budget goals are set each year consistent with the "giving back" goals of the chapter. Each philanthropic committee chairman is responsible for tracking all expenses and number of recipients served and reporting on a monthly basis. Annually, this information is submitted to our National Organization and in grant applications. This level of accountability continues to keep our focus on our organization and our primary mission.

Goal 3: Strengthen chapter’s financial position to ensure the stability necessary to fund philanthropic programs and chapter operations while maintaining flexibility to adapt to uncertainty and new opportunities.
The chapter continues to be financially stable. Our main fundraising activity remains thrift shop sales. Additional fundraising activities include grants and donations which together provide revenue. Assistance League maintains a reserve for operating expense and program fulfillment. The budgeting process takes into consideration the program needs, operating needs and the potential revenue for budgeting.

Goal 4: Adapt to strengthen position as the leading local all volunteer nonprofit organization resulting in increased sponsorship and name recognition.
Assistance League Marketing Communications as well as our Community Ambassadors remain active in our community, participating in Chamber of Commerce events for our four chambers. Operating in the COVID-19 environment has resulted in strengthening our community relationships as we have worked more closely with our nonprofit partners and agencies. We are focused on marketing via social media, with Constant Contact, newspaper advertising and articles regarding our programs. Our goal is to be the number one nonprofit in our area.

STRATEGIES:
To serve students and families living in poverty in our local service areas, we support school attendance by providing new school clothing and shoes, school supplies, and hygiene items to students, thereby removing a barrier to education. Wen provide scholarships to graduating seniors, and special circumstance students continuing their higher education, and teacher grants for classroom enrichment projects. We partner with other nonprofit organizations to combine resources to be more effective in the community including local food pantries, schools districts and service organizations.

In order to accomplish this we need volunteers (membership); funds; strong philanthropic programs that meet the needs of the community; a strong and visible presence in the communities that we serve; a strong management team and strong, accurate, monitoring and reporting which meets both government and national guidelines for nonprofits.

Membership:
- Determine and develop guidelines to support net membership growth
- Provide opportunities, programs and activities that stimulate member's interest and commitment.

Fund Development:
- Increase thrift shop sales
- Continue to aggressively pursue grant and sponsorship opportunities

Philanthropic Programs:
- Establish measurement criteria for all philanthropic programs
- Regularly review program performance against measurable criteria
- Continually evaluate programs against community needs and recommend and implement adjustments as necessary

Marketing Communications:
- Encourage and enable members to promote Assistance League in their community
- Develop and strengthen media contacts and increase ongoing media presence in the community
- Representation of Assistance League at community events

Finance:
- Perform fiduciary responsibilities in a manner consistent with National and regulatory guidelines.
- Provide clear and accurate information to the Board of Directors enabling them to make sound financial decisions
- Manage annual audit and tax preparation for effective and timely preparation.

Community Ambassadors:
- Represent the chapter and network within the community served by Assistance League.
- Maintain Advisory Council activities, communication and membership.

Advisory Council:
- Composed of education and business leaders
- Advise and support our organization with regard to community needs

Assisteens:
- Continue to build membership
- Provide meaningful and adequate program activities
- Pursue parents to become Assistance League members

Membership growth and retention is a key component of our organization. Our members come from varied professional backgrounds and this is one of our greatest strengths.
Our main source of fund development is from the sales of donated items in our thrift shop. We continually explore additional possibilities related to the sale of donated merchandise.
- We also sell items that are valued in excess of our regular retail prices on Ebay and Craig's List.
- Our very successful grant writing program has provided additional funds for our philanthropic programs as well as for our general operating expenses. This success has helped to diversify our funding sources and created a stronger financial base of funding. We have grown our community sponsorship base to further diversify our funding sources.
- We regularly evaluate our Philanthropic programs to determine the effectiveness in the community and make adjustments as necessary. We seek out opportunities to better serve the community and take advantage of opportunities that are presented.
- With our Operation Nonprofit Partnership program we partner with other nonprofit organizations to better serve the needs of the community. As a leader in the local nonprofit community our ability to attract partners, donors and members is very strong and continues to grow.
- Our effective use of "Constant Contact" (email marketing), Facebook, Instagram and website stories and press releases continually promotes Assistance League of Temecula Valley in the community. This marketing effort continues to grow with the strength and expertise added in our membership.
- Visibility in the community continues to grow. With the foresight of our past presidents, a group of very informed members, Community Ambassadors, was created. With membership in four Chambers of Commerce our Community Ambassadors attended more than 100 networking events in 2021/2022. The relationships that have developed have resulted in increased merchandise donations for the thrift shop, corporate and individual support, and business, community and city partnerships. These relationships continue to strengthen and to develop and are a very important part of our future strategy and growth.
- Our leadership continues to be strong and responsible financial managers. With Board financial training conducted on an ongoing basis, our strength in this area will continue to grow to ensure that we accomplish our strategic goals.

Voting membership continues to grow and the Community Volunteer assistance is strong. Assisteens membership had held steady in the 50-60 member range. For the year ended May 31, 2022, members and volunteers donated approximately 23,692 hours of service valued at $704,126.

We are still feeling the impact COVID-19 on our programs and our operations. We continue to find our "new normal" in a post-Covid world. The impact on revenue remains understandable and we continue to modify our program reach and delivery, to service as many recipients as possible.

Operating our thrift shop and philanthropic programs during the COVID-19 pandemic has taught us much about what is necessary to a successful operation and will result in beneficial changes as we move forward in a post pandemic world.

.



















































































































































































































































































































































































































































































































































































































































































































































































































































































































































,000. Total expenses for the year showed a slight increase of 2%. Management and General recorded a record of 3%, an indication of strong expense control. The increase in sales along with the reduction is expenses resulted in a change in net assets of $17,182. The year finished with a record Net Asset position of $813,747.
Philanthropic Programs-
Philanthropic Programs provided service to more than 22,000 recipients of Assistance League and Assisteens programs. Total program services were $631,284.
Community Visibility-
Community Ambassadors attended more than 120 community, city and Chamber of Commerce events.
Assistance League of Temecula Valley has been awarded in recent years the "Nonprofit of the Year" award in the cities of Temecula, Murrieta, Lake Elsinore and Wildomar.
In June of 2017 Assistance League was awarded the 2017 Nonprofit of the Year Award by Senator Jeff Stone, 28th District, California.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

Assistance League of Temecula Valley
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Assistance League of Temecula Valley

Board of directors
as of 12/29/2022
SOURCE: Self-reported by organization
Board chair

Ms. Mary Murphy

Assistance League of Temecula Valley

Term: 2022 - 2023

Mary Murphy

Assistance League of Temecula Valley

Aubrey Nicometo

Assistance League of Temecula Valley

Annette Sheehy

Assistance League of Temecula Valley

Marilyn Rule

Assistance League of Temecula

Diana Elizondo

Assistance League of Temecula Valley

Ana Silva

Assistance League of Temecula Valley

Cindy Jasperson

Assistance League of Temecula Valley

Michelle Stiles

Assistance League of Temecula Valley

Electra Demos

Assistance League of Temecula Valley

Cheryl Medin

Assistance League of Temecula Valley

Sue Sampson

Assistance League of Temecula Valley

Diane Koirth

Assistance League of Temecula Valley

Ann Reese

Assistance League of Temecula Valley

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes