PADI AWARE Foundation

Local Action. Global Impact.

aka Project AWARE   |   Rancho Santa Margarita, CA   |  www.projectaware.org

Mission

Drive local action for global ocean conservation.

Ruling year info

1994

Global Director

Ms. Danna Moore

Main address

30151 Tomas Suite 200

Rancho Santa Margarita, CA 92688 USA

Show more contact info

Formerly known as

Project AWARE

EIN

33-0540475

NTEE code info

Environmental Education and Outdoor Survival Programs (C60)

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Marine Science and Oceanography (U21)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our ocean is under siege. More than 250 million tons of plastic are estimated to make its way into our ocean by 2025. Everyday trash is entering the sea at an alarming rate. The AWARE community is fighting back against the onslaught of trash. Marine debris is not only unsightly, it's dangerous to sea life, hazardous to human health, and costly to our economies. Marine animals become entangled in debris, and even mistake it for food - often with fatal results. Divers, swimmers and beach goers can be directly harmed by encounters with marine debris or its toxins. The environmental damage caused by plastic debris alone is estimated at US$13 billion a year. PADI AWARE Foundation works to reduce underwater impacts of marine debris and prevent trash from entering the ocean in the first place. Through Partnerships Against Trash, we work with businesses, NGOs and governments to advocate for long-term solutions and influence waste management policies at local, national and international levels.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Shark Protection

We are emptying the ocean of sharks. Thankfully, divers are some of sharks’ closest and most influential allies.  Here’s why your actions to protect sharks matter:Nearly one out of four shark and ray species is classified by the IUCN (International Union for Conservation of Nature) as Threatened with extinction and ray species are found to be at higher risks than sharks. That doesn’t even include almost half of all sharks and ray species whose population status cannot be assessed because of lack of information. Why do we worry about shark populations? A healthy and abundant ocean depends on predators like sharks keeping ecosystems balanced. And living sharks fuel local economies in some places, like Palau where sharks bring in an estimated $18 million per year through dive tourism. They may rule the ocean, but sharks are vulnerable. They grow slowly, produce few young, and, as such, are exceptionally susceptible to overexploitation. Overfishing is driving sharks to the brink - with many populations down by 80 percent. Tens of millions are killed each year for their meat, fins, liver, and other products. Bycatch– or catching sharks incidentally while fishing for other commercial species – poses a significant threat to sharks. At the same time, new markets for shark products are blurring the line between targeted and accidental catches. Finning– Shark fins usually fetch a much higher price than shark meat, providing an economic incentive for the wasteful and indefensible practice of “finning” (removing shark fins and discarding the often still alive shark at sea). Finning is often associated with shark overfishing, especially as keeping only the fins allows fishermen to kill many more sharks in a trip than if they were required to bring back the entire animal. Shark fishing continues largely unregulated in most of the world’s ocean. Yet the future of sharks hinges on holding shark fishing and trade to sustainable levels.

Population(s) Served
Adults

Our ocean is under siege. From everyday trash like plastic bags, food wrappers and drink bottles, to larger items like car batteries, kitchen appliances and fishing nets, our debris is entering the sea at an alarming rate. Our ocean has become a dumping ground.Marine debris is not only unsightly, it’s dangerous to sea life, hazardous to human health, and costly to our economies. Marine animals can become entangled in debris or mistake small particles of trash for food – often with fatal results. Divers, swimmers and beachgoers can be directly harmed by encounters with debris or its toxins. And, the costs of plastic debris to marine ecosystems are estimated at 13 billion dollars a year.Join us and take action against marine debris.

Population(s) Served
Adults

Where we work

Accreditations

Best in America 2019

Affiliations & memberships

Ocean Grants Recommended Organization 2019

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Related Program

Marine Debris

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Pieces of marine debris removed and reported

This metric is no longer tracked.
Totals By Year
Related Program

Marine Debris

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Animal Entanglement Reported

This metric is no longer tracked.
Totals By Year
Related Program

Marine Debris

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of Dive Against Debris Surveys

This metric is no longer tracked.
Totals By Year
Related Program

Marine Debris

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of Adopt a Dive Site Surveys

This metric is no longer tracked.
Totals By Year
Related Program

Marine Debris

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

PADI AWARE Foundation supports an unprecedented global movement of divers acting in their own communities to protect oceans and implement lasting change. PADI AWARE Foundation is also the only conservation organization exclusively focused on representing the global environmental voice of scuba divers. We offer impactful global solutions that divers and ocean advocates can be part of through citizen science. Through powerful partnerships and alliances like our international membership in the International Union for the Conservation of Nature (IUCN) for example, we ensure the voice of divers is heard where it has not traditionally been on an international policy level. We have a seat at the table to be part of discussions when and where they matter for some of the world's most threatened species.

PADI AWARE Foundation is tackling ocean protection from two angles – we're connecting the dots between a top-down and bottom-up approaches to implement change. Top down, through powerful partnerships and alliances of like-minded policy-makers and NGOs, we're pushing for change at the highest levels of government. And two, in partnership with 1.5 million scuba divers and activists, we're working at a grassroots level to take action in local communities of the world. Today, the dive community is becoming more and more aware of the power of its voice and its ability to influence change for critical conservation issues. For example shark and ray tourism is estimated to be worth $310,000,000 USD annually. This is an economic power that opens doors to conversations at a policy level like never before.

PADI AWARE Foundation has 30 years of achievements under its belt and a unique long-term corporate partnership with the Professional Association of Diving Instructors (PADI) which provides powerful access to thousands of dedicated PADI Professionals and millions of certified scuba divers. Approximately, 1.5 million advocates are directly engaged with Project AWARE to date and we are growing. Our programs and campaigns align with some of the ocean's top challenges globally, like the Dive Against Debris program which is the largest year-round underwater survey of its kind. AWARE supporters are directly trained and positioned to help remove marine debris and advocate for litter prevention globally.

For over 30 years, together with our partners and global community, we responded to the threats our ocean faces and we’ve had some incredible successes.

In 1993 AWARE began to support volunteers who wanted to remove litter from the land and beneath the waves.
Developed the first and only underwater marine debris survey, Dive Against Debris® (launched 2011)
Launched the interactive Dive Against Debris map visualizing marine debris surveys conducted across the globe (2014)
Adopted over 500 dive sites with over 8,000 divers taking action in 75 countries around the world (launched 2016)
Built a community of over 180,000 adventurers
Launched the Dive Against Debris mobile app (2017)
Trained and supported an army of around ninety thousand citizen scientists to remove underwater trash, save ocean wildlife and report the data (2018)
Removed and reported over 1.8 million trash items from underwater environments (2020)

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Scuba Diving Community

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • With whom is the organization sharing feedback?

    Our staff,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

PADI AWARE Foundation
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

PADI AWARE Foundation

Board of directors
as of 8/31/2021
SOURCE: Self-reported by organization
Board chair

Drew Richardson

Chairman

Kristin Valette

Jenny Miller Garmendia

Deborah Brosnan

Jeff Nadler

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 06/14/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

No data

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 06/14/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.