Museum of Making Music

Exploring connections between people, instruments, and the music we make.

aka NAMM Foundation   |   Carlsbad, CA   |  www.museumofmakingmusic.org

Mission

The Museum of Making Music is a program division of the NAMM Foundation, a 501(c)(3) not-for-profit organization, and receives operational support from NAMM. Revenue to fund exhibitions and programs is raised through donations, grants, museum admissions, program tuition, merchandise sales, membership fees, and fundraising events. Founded in 1998 and opened to the public in March 2000, the Museum explores the unique history of making, providing, and using musical instruments and products from 1900 to today. We do this through interactive exhibitions, unique live performances, and innovative educational programs. Through the exploration of musical tools, the Museum invites people of all ages, cultures and income levels to connect to music and music making in meaningful ways.

Ruling year info

1999

Executive Director

Mrs. Carolyn Grant

Main address

5790 Armada Dr

Carlsbad, CA 92008 USA

Show more contact info

EIN

33-0797654

NTEE code info

Museum & Museum Activities (A50)

Music (A68)

Arts Education/Schools (A25)

IRS filing requirement

This organization is not required to file an annual return with the IRS.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We aim to increase the awareness and understanding of the powerful role that music and music making can have in our lives. We do this in a unique way: through celebrating and showcasing the tools that we all use to make music, i.e., the instruments and products. The creation, dissemination and usage of these tools is a vibrant and fascinating ecosystem in which all parts and interconnected and interdependent. The needs of the musician, the design and manufacture of instruments, the marketing, selling and servicing of products, the teaching and learning, and ultimately the sharing of the human experience through music are all facets of the story we share through our exhibitions and programs.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Special Exhibitions

Special Exhibitions are developed that run six months highlighting a particular instrument, instrument family or musical development. The museum curates all special exhibitions in house, as no other museum has developed exhibitions that would be appropriate for our mission. Examples include: A Hands-On History of the DrumThe Ukulele and YouThe Singing SawA Tribute to Glenn MillerThe Beatles SoundGuitar NouveauWaves of Inspiration: The Legacy of Moog Harps Saxophones

Population(s) Served

North Coast Strings (NCS) Adult Orchestra is an educational program for adults (21 and over) who would like to learn or refresh their skills on violin, viola, cello or bass in a non-competitive environment. It appeals to both the beginning musician as well as the intermediate player who has some experience on their instrument but is not quite ready to audition for a community orchestra.
There are three opportunities for adult amateur musicians: Skill Building (less than one year of experience on the instrument), Orchestra One (several years and some music reading ability), North Coast Strings Orchestra (intermediate/advanced student level, not yet ready for community orchestra environment). The New Horizons Band offers adult amateurs the opportunity to learn and perform on a concert band instrument. There are beginning, intermediate and advanced levels available. Both groups perform three times per year and are conducted by professional musicians.

Population(s) Served

One of the public service responsibilities of any museum is to use its artifacts and exhibitions to educate and inform members of its community, and to reach across lines of gender, religion, age and economic status. The MusicVentures program at the Museum of Making Music engages the younger members of our community - elementary school students - in this quest. Through affordable, hands-on, inquiry-based tours through the Museum, students are introduced to the human musical expression - how and why people make music - and are encouraged to find their own place and voice within it. Students are led on a standards-based tour of the Museum and participate in a group music-making experience. In order to reach students from all economic backgrounds, the Museum offers scholarships that cover transportation and tour costs for Title One schools located in North County.

Population(s) Served

Live Music Philosophy
The Museum of Making Music’s concert venue is a unique space where visitors can experience high-quality music at affordable prices in a comfortable listening environment. To encourage meaningful musical experiences, live music at the Museum emphasizes the following criteria:

Quality of Talent –We have a duty to our constituents to present top-notch artists who perform the highest quality of work. We book musicians who have a proven track record of public performances in similar venues and are able to engage a room for a full-length show. We understand that the journey of an artist is unique and support the growth of emerging musicians by welcoming them into our Museum community. However, our ticketed live music series centers around polished, professional and experienced musicians.

Variety and Balance – With a limited number of dates to present live music, we carefully choose our artists to achieve variety and balance throughout the year. We consider factors including genre/style, instrumentation, local vs. national, diversity and the Museum’s subject matter. We take an audience-centered approach by presenting artists who will be successful with our existing supporters.

Connection to the Audience – Artists who perform here must be willing and able to connect with the audience. Our venue is an intimate listening room and people choose this venue over others because they have an opportunity to connect with the artists. We ask that artist share their original voice through their music, through storytelling, and by engaging the audience in the process of making music. We are, after all, the Museum of Making Music!

Population(s) Served

The Museum of Making Music relies heavily on the support of dedicated volunteers. Volunteers participate as docents, gallery attendants, store clerks, event staff and office support. The volunteer team helps the Museum achieve its mission, and also serves as a supportive community of like-minded music lovers. The Museum staff takes its obligation to serve volunteers very seriously. We recognize their contributions with two yearly appreciation events, monthly meetings, annual summer training programs and daily expressions of gratitude.
We currently have over 60 active volunteers whose ages range from teens to seniors!

Population(s) Served

San Pasqual Academy (SPA) is a first-in-the-nation residential education campus designed specifically for foster teens. The Academy provides foster teens with a stable, caring home, a quality, individualized education, and the skills needed for independent living.

The Museum of Making Music and San Pasqual Academy
launched a partnership wherein the Museum provides an additional component to SPA’s school support strategy, one that uses music to provide participants not only with a safe haven to heal but also to learn and develop all-important life skills such as collaboration, commitment, trust, self-expression and listening skills as well as the exploration of career options in the field of music.

Collaboration – successful music making relies first and foremost on a collaborative spirit and on the ability to learn, develop and use the tools of collaboration. The capability to listen, share, agree, respectfully disagree, propose, compromise and celebrate, are all collaborative elements that occur continuously within music making.

Commitment – each student musician is an integral part of the whole program. When one member is missing, the music potential—and the music itself--is diminished. Playing in a music program means making a commitment—showing up, being there for each other. This program teaches this vital skill in a non-threatening and fun way.

Trust – Many of the youth in this program have serious trust issues. By making a commitment to a music program, members are putting their trust in one another. Participants will be writing lyrics for their music—a task that requires a great deal of trust and willingness to expose one’s inner feelings to group members.

Through this music program we aim to enable students to develop lifelong coping skills through music making, and explore avenues within the music products industry for future career possibilities.

Population(s) Served

Where we work

Awards

AERO Level Three Certification 2009

Office of Education

Buisness of the Decade 2013

Carlsbad Chamber of Commerce

Affiliations & memberships

American Association of Museums - Member 2011

AFP (Association of Fundraising Professionals) 2011

Carlsbad Chamber of Commerce 2011

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We organize our work and our thinking in three major buckets
Operate the Museum
Goal 1: Scale operations to ensure healthy growth
Goal 2: Enhance marketing and communications to connect with supporters
Create Mission-Driven Exhibitions and Programs
Goal 1: Make the visitor experience “pop” and enhance core exhibitions
Goal 2: Maintain the excitement and quality of the special exhibition program
Goal 3: Define the Museum’s concert space as a major destination for live music in the region
Goal 4: Strengthen and expand educational content and programming.
Generate Funds
Goal 1: Identify sustaining funds
Goal 2: Identify capital funds

Scale operations to ensure healthy growth:
Work smarter. Deepen the impact of staff efforts without increasing the workload and making sure priorities are clearly defined and addressed first. The volunteer program has been, and will continue to be, an important source for providing assistance to the paid staff. Replacing volunteers who retire, finding younger volunteers who are committed to the Museum, and aligning volunteer interests and talents with Museum needs are just some of the challenges facing the volunteer program to make sure it remains strong and continues to grow. Finally, it will be important for Museum staff to continue this mutual and reciprocal collaboration with other NAMM departments in a very proactive fashion.
Enhance marketing and communications to connect with supporters:
In an increasingly competitive and diverse communications environment, it will take thoughtful and creative strategies for the Museum to connect to its current visitor and supporter base while reaching out to and building new audiences at the same time.

We are eminently capable of achieving our goals. We have very low staff overturn which has resulted in a knowledgeable, dedicated team with deep institutional knowledge. Also, thanks to our position within NAMM, the International Music Products Association, we have a very strong and solid infrastructure. The association pays for our staff salaries and benefits, leaving us with the bandwidth to focus our work squarely on our mission-driven work. We are extremely organized and while we are cross-trained, each staff person has a very clearly defined role with almost no overlap. This leads to efficiency and high quality customer service. We also maintain a healthy sense of perspective and humor. This trait along with our very deep appreciation for music creates an atmosphere that is conducive to achievement of goals. It also leads to healthy discussion around strategic vision and creative ways to carve out a unique path for the future. We aren't afraid to acknowledge when something isn't working and are quick to regroup. The group camaraderie and mutual support allows us the space for healthy growth.

Operate the Museum
Goal 1: Scale operations to ensure healthy growth: We have increased the number of volunteers and deepened their knowledge. We have re-organized a few staff responsibilities to streamline daily operations.
Goal 2: Enhance marketing and communications to connect with supporters: We have leveraged our position within NAMM to increase our reach both through social media and traditional media outlets.
Create Mission-Driven Exhibitions and Programs
Goal 1: Make the visitor experience “pop” and enhance core exhibitions: We have designed a complete museum renovation while maintaining the high quality of our current exhibitions.
Goal 2: Maintain the excitement and quality of the special exhibition program: We have consistently installed special exhibitions every six to nine months. They have been well received by the public.
Goal 3: Define the Museum’s concert space as a major destination for live music in the region: We have re-branded the concert series as "[email protected]: Room Concerts With a Distinctive Vibe" and have sold out all concerts this fiscal year.
Goal 4: Strengthen and expand educational content and programming: We have grown our adult music programs, and have established a meaningful partnership with an offsite school for foster youth. Additionally, our Title 1 school program has almost doubled in participation.
Generate Funds
Goal 1: Identify sustaining funds: Our earned income is healthy and has met or exceeded annual goals consistently. Our membership program is growing.
Goal 2: Identify capital funds: We have raised $750K towards a $1 million renovation project.

Financials

Museum of Making Music

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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Museum of Making Music

Board of directors
as of 6/12/2019
SOURCE: Self-reported by organization
Board chair

Mr. Chris Martin

C.F. Martin & Company

Term: 2017 - 2019

Tom Bedell

Two Old Hippies, Breedlove Guitar Co., Weber Fine Acoustic Instruments

Chuck Surack

Sweetwater Sound

Bernie Williams

Yankees, retired

Joe Lamond

President and CEO of NAMM,

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No