PLATINUM2024

FRESHFARM MARKETS INC

Nourishing Our Food Future

aka FRESHFARM   |   Washington, DC   |  www.freshfarm.org

Mission

FRESHFARM is a nonprofit that promotes sustainable agriculture and improves food access and equity in the Mid-Atlantic region. We operate producer-only farmers markets that provide vital economic opportunities to local farmers and food producers, pioneering food distribution programs that increase food access for low-income families, and innovative food education programs that build healthier communities.

Ruling year info

2003

Executive Director

Mr. Hugo Mogollon

Main address

1380 Monroe St NW #605

Washington, DC 20010 USA

Show more contact info

EIN

35-2169859

NTEE code info

Other Food, Agriculture, and Nutrition N.E.C. (K99)

Urban, Community (S31)

Environmental Education and Outdoor Survival Programs (C60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our current food system is unreliable and limits our communitys ability to be healthy and self-sustaining. While local farmers struggle to find economic outlets and make a living, many of our neighborhoods cant access a quality grocer, let alone seasonal food grown down the road. Communities of color at both ends of the supply chain are disproportionately impacted by this broken food system. These problems limit communities from achieving economic development, leading active and healthy lives, and exercising agency in the food they grow and consume.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Farmers Markets & Farm Stands

Our extensive network of farmers markets and farm stands spans Washington, DC, Virginia, and Maryland, making us the country's third largest farmers market organization. Our network creates economic opportunities for farmers and local businesses.

Population(s) Served
Farmers
Self-employed people

FRESHFARM administers two of the countrys most extensive food access programs. FreshMatch and Produce Plus make fresh and nutritious food affordable for underserved individuals, while generating over a million dollars in additional revenue for local farmers annually.

Population(s) Served
Chronically ill people
Economically disadvantaged people

FRESHFARM administers two of the countrys most extensive food access programs. FreshMatch and Produce Plus make fresh and nutritious food affordable for underserved individuals, while generating over a million dollars in additional revenue for local farmers annually.

Population(s) Served
Economically disadvantaged people
Infants and toddlers
Seniors
Older adults
Families

FoodPrints, our engaging food and nutrition education program, teaches students to grow, prepare, and enjoy fresh, locally-grown foods, while promoting wholesome diets and environmental awareness. FoodPrints hands-on lessons bring science, math, and social studies to life, benefiting families and educators locally and nationwide.

Population(s) Served
Children
Infants and toddlers
At-risk youth
Teachers
Students

Our work is rooted in the needs and experiences of the communities we serve, ensuring their ownership and well-being. We strive to address systemic discrimination in the food system by enhancing agency and knowledge, fostering community-driven coalitions, and providing technical assistance.

Population(s) Served
Ethnic and racial groups
Economically disadvantaged people

Where we work

Awards

Momentum Award for Penn Quarter Farmers Market 2005

Downtown DC Business Improvement District

Women Who Inspire Award to Bernadine Prince and Ann Yonkers 2006

Women Chefs & Restaurateurs

Hometown Heroes Award to Bernadine Prince and Ann Yonkers 2008

WETA Public Television

FRESHFARM 25th Anniversary Recognition Resolution 2022

Council of the District of Columbia

Green Giant Award 2012

Washingtonian

Mayor's Sustainability Award 2012

DC Executive Office of the Mayor

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of program sites

This metric is no longer tracked.
Totals By Year
Related Program

Farmers Markets & Farm Stands

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of students enrolled

This metric is no longer tracked.
Totals By Year
Related Program

Farmers Markets & Farm Stands

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The number of DC Public School students taking FoodPrints classes throughout the school year

Number of farmers given information about key markets

This metric is no longer tracked.
Totals By Year
Related Program

Food Distribution

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

# of local farmers and food producers who sell via our farmers markets and farm stands. This number dipped in 2020 due to some markets closing during the pandemic.

Total dollar value of payments to farmers of target crop sold as a result of the nonprofit's efforts

This metric is no longer tracked.
Totals By Year
Related Program

Food Distribution

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Total revenue generated for farmers and producers via FRESHFARM farmers markets and farm stands

Total dollar value of payments made to farmers who sold to the organization

This metric is no longer tracked.
Totals By Year
Related Program

Food Access

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Total revenue generated for farmers participating in our Food Distribution Program (Pop-Up Food Hub)

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

FRESHFARM builds a more equitable, vibrant, sustainable, and resilient food system in the Mid-Atlantic region by producing innovative solutions to solve critical problems in partnership with local communities and organizations. We create food access, economic development, and thriving communities through hands-on education, farmers markets, and food distribution programs.

Our goals are to 1) promote a thriving food economy that prioritizes producers, consumers, and the environment, and 2) give all people and communities agency and knowledge to access nutritious, local food.

1) GROW INDIVIDUAL AGENCY: We create spaces, educational opportunities, and supportive experiences that give people the ability and agency to access nutritious local food.

2) SOW SYSTEMIC CHANGE: We create spaces, educational opportunities, and supportive experiences that give people the ability and agency to access nutritious local food in partnership with community-based organizations. Additionally, we address root causes that prevent an equitable, resilient, and sustainable food system.

3) RAISE ORGANIZATIONAL EFFECTIVENESS: Using the strategies above, we implement human-centered organizational stewardship that increases operational efficiencies, enables more efficient and effective communication, grows fundraising success, and expands FRESHFARMs position as a regional leader.

Since 1997, FRESHFARM has worked to build a more equitable, sustainable, and resilient food system in the Mid-Atlantic region by producing innovative solutions in partnership with local communities and organizations.

We are a food systems organization that creates systemic change by addressing crucial issues at every level of the food system through transformative programs:

FARMERS MARKETS & FARM STANDS
Our extensive network of farmers markets and farm stands spans Washington, DC, Virginia, and Maryland, making us the country's third largest farmers market organization. Our network creates economic opportunities for farmers and local businesses.

FOOD ACCESS
FRESHFARM administers two of the countrys most extensive food access programs. FreshMatch and Produce Plus make fresh and nutritious food affordable for underserved individuals, while generating over a million dollars in additional revenue for local farmers annually.

FOOD DISTRIBUTION
The Pop-Up Food Hub (PUFH) program leverages our farmers markets to unlock wholesale opportunities for small farmers and connect them with underserved individuals and community organizations traditionally excluded from the local food system.

FOOD EDUCATION
FoodPrints, our engaging food and nutrition education program, teaches students to grow, prepare, and enjoy fresh, locally-grown foods while promoting wholesome diets and environmental awareness. FoodPrints hands-on lessons bring science, math, and social studies to life, benefiting families and educators locally and nationwide.

COMMUNITY ENGAGEMENT
Our work is rooted in the needs and experiences of the communities we serve, ensuring their ownership and well-being. We strive to address systemic discrimination in the food system by enhancing agency and knowledge, fostering community-driven coalitions, and providing technical assistance.

FARMERS MARKETS & FARM STANDS: $28.5 million revenue raised for 268 farmers and producers
FOOD ACCESS: $1.5 million distributed in nutrition incentives to over 11,500 food-insecure individuals
FOOD EDUCATION: 7,600 DC school students served in 21 DC public elementary schools
COMMUNITY ENGAGEMENT: 15 early childhood education centers engaged in food education workshops

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

FRESHFARM MARKETS INC
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

FRESHFARM MARKETS INC

Board of directors
as of 04/26/2024
SOURCE: Self-reported by organization
Board co-chair

Jessica Zetzman

Robert Wood Johnson Foundation

Term: 2026 - 2019


Board co-chair

Mike Kohn

Kevel

Term: 2018 - 2025

Robin Burton

City National Bank

Daniel Rodden

KPMG LLP

Anne Gerson

The Pew Charitable Trusts

Lisa Renstrom

ValuesAdvisor

Eric Rice

Country Pleasures Farm

Raj Aggarwal

Provoc

Michelle Chung Ramsey

Marriott International

Nicole Aandahl

CSIS

Maria Ferguson

Self-Employed

Johnny Spero

Bar Spero, Reverie

Nina Damato

Blue Circle Foods

Laiza Otero

ValuesAdvisor

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 4/26/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Male

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 04/26/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.