Human Services


Quick Facts

aka New Moms

Chicago, IL


New Moms' mission is to express the love of God by surrounding young moms and their children with all they need, to transform their lives. Note: although we are a faith-based agency, we do not require faith or participation in religious activities from participants.

Ruling Year


President & CEO

Laura Zumdahl Ph.D.

Main Address

5317 W Chicago Ave

Chicago, IL 60651 USA


Housing, Job Training, Parenting Support, Adolescent Mothers, Teen Mothers, Parents As Teachers, Faith-based, Shelter, Homeless, High-Risk, Youth, Young Mothers, Single Mothers, Child Health, Maternal, Doula, Pregnant, Ministry, Christian, Behavioral Science, Positive Parenting, Positive Youth Development, Housing First, Harm Reduction, Social Enterprise, Homeless, Early Childhood, Family Centered Coaching, Executive Skills, Family-Centered Coaching





Cause Area (NTEE Code)

Family Services (Adolescent Parents) (P45)

Temporary Shelter For the Homeless (L41)

Employment Training (J22)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs + Results

What we aim to solve

Founded in 1983, New Moms serves young moms experiencing poverty & homelessness in Chicago and its near western suburbs. Our unique model first helps youth to address crisis situations in their lives, then supports moms as they develop parenting skills and create long-term goals toward stability. Our core programs are designed to work together or separately—decreasing barriers, while coaching young moms as they develop critical skills. When young moms come to us, many are struggling with poverty, homelessness, and scarcity. Approximately 80% have dropped out of school. Families are living with toxic stress--a form of chronic stress that undermines brain development and child well-being. Without intervention, children are at extremely high risk for long-term developmental, educational, and long-term poverty outcomes. Despite the barriers they face, our participants are young and highly motivated--in just 12-24 months, most can stabilize, gain employment, & enter permanent housing.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization


Job Training

Family Support

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

New Moms' overall goal is to help young mothers to stabilize their families, establish long-term personal and professional goals, and escape the cycles of poverty & homelessness. New Moms blends Family-Centered Coaching with Executive Skills Coaching and emerging brain & behavioral science research, to deliver services that are tailored to the unique needs of each young family. Our model places each young mom in the driver's seat of her time at New Moms--our role is to coach her in achieving those goals.

Agency programs include: • Housing: center-based housing & supportive services for 40 families experiencing homelessness in Chicago; and 18 families in Oak Park. We also provide scattered-site housing & supportive services for 15 families in Chicago. Serves ~90 families annually. • Family Support: home-based parent coaching & support, child health & development monitoring, doula services to support healthy pregnancies, and weekly prenatal/parent support groups. Serves ~220 families annually. • Job Training: individualized career planning; education re-enrollment services; intensive classroom-based job skills training; paid transitional jobs at our social enterprise, Bright Endeavors; & permanent employment placement assistance. Serves ~100 youth annually.

New Moms has served young moms mothers since our 1983 inception. We have the expertise, resources, and cultural competence required to serve young families comprehensively--resulting in long-term stability for two generations of high-risk youth. Our programs have received national interest, for their abilities to create real, lasting change in the lives of young families. Our services have been developed, based on the unique, evolving needs of our participants. 1983: we began when our founder started distributing diapers and visiting young mothers in their homes. 1988: added housing for homeless families. 1996: added job training services. 2010: added our social enterprise candle company, Bright Endeavors, where participants gain paid work experience. 2013: moved into a brand-new facility, nearly doubling our service capacity. 2015: added doula services to support healthy pregnancies. 2016: acquired Parenthesis Family Center, an Oak Park agency doing similar work. 2018: completed Social Return on Investment study with Heartland Alliance, determining that for every $1 spent on New Moms' programming, there is a $3.81 return to society as a whole, over 5 years. 2019: opened our brand-new Oak Park Center, adding 18 participant apartments and becoming our permanent suburban home base. Last year, we served 343 moms and 456 children. 75% of young moms had stable housing when they exited New Moms. 81% retained stable housing for at least 1 year after exit. 80 young moms obtained permanent employment. 81% retained employment for at least 12 months. 68% had increased their educational level by exit. Our repeat pregnancy rate was 3.8%, compared to a national average of 20%. 80% of young moms who received home visiting services for at least 6 months practiced appropriate parenting skills, as measured by the Life Skills Progression Scale. 89% of young moms and their children met key health goals around subsequent pregnancy rates, low birth weights, child immunizations, & medical insurance.

Annual progress indicators include: Education: 70% of moms will have obtained a high school diploma/GED, or advance their educational level by exit. Employment: A minimum 80 young moms will be placed into permanent employment during the program year. 55% will remain employed for at least one year. Housing: 80% of moms will obtain stable housing. 80% will retain stable housing for at least one year Health: 90% of families will meet key health indicators around subsequent pregnancy rates; low birth weight rates; breastfeeding initiation; child immunization rates; and family medical insurance. Parenting: 80% of moms enrolled for a minimum of 6 months will practice appropriate parenting skills as measured by the Life Skills Progression Scale.

Over the past 5 years, we have placed 286 young mothers into permanent , unsubsidized employment. 68% of young moms retained employment for 12 months or more (compared to a national 39% retention rate for programs primarily serving 18-24 year olds). 84% of former participants retained housing for 12 months or more (compared to a national 60% rate for mothers of all ages, exiting transitional housing). Our repeat pregnancy rate was just 5% (compared to a national 20% rate for adolescent mothers). New Moms is currently in year 3 of a 3-year strategic plan that will see us nearly doubling our service capacity by 2021. In early 2019, we opened a brand-new facility in the Oak Park community--adding housing for 18 homeless families, and becoming our suburban main offices and community center. We continue to consider innovative ways to meet the needs of young moms and children in Chicago and nationwide.

How We Listen

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

Source: Self-reported by organization

the feedback loop
check_box We demonstrated a willingness to learn more by reviewing resources about feedback practice.
check_box We shared information about our current feedback practices.
How is the organization collecting feedback?
We regularly collect feedback through: electronic surveys (by email, tablet, etc.), paper surveys, focus groups or interviews (by phone or in person), case management notes, community meetings/town halls.
How is the organization using feedback?
We use feedback to: to identify and remedy poor client service experiences, to identify bright spots and enhance positive service experiences, to make fundamental changes to our programs and/or operations, to inform the development of new programs/projects, to identify where we are less inclusive or equitable across demographic groups, to strengthen relationships with the people we serve.
With whom is the organization sharing feedback?
We share feedback with: the people we serve, our staff, our board, our funders, our community partners.
What challenges does the organization face when collecting feedback?
It is difficult to: we don’t have the right technology to collect and aggregate feedback efficiently, it is difficult to find the ongoing funding to support feedback collection.
What significant change resulted from feedback
This year, New Moms has increased its focus on collecting participant feedback. We were recently awarded a grant from Listen for Good, a national feedback collection agency that helps nonprofits to build sustainable, high-quality, client-focused feedback loops, which lead to meaningful change. Through our initial feedback collection, we have made changes to our Housing program--bringing participants more into the decision-making process, updating our handbook to simplify it and make it better reflect the needs of our participants, and ensuring that all activities offered by this program are what families really want. Families asked for more access to our playground, so we lengthened its hours. We have also adjusted parent support group meeting times, to better align with family needs.

External Reviews



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The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?