Kids In Danger
Fighting for Product Safety
Programs and results
What we aim to solve
As parents and caregivers, we do all we can to keep our children safe. But hidden hazards in some products can injure or kill children despite parents/caregivers best efforts. KID believes that children's products should be tested for safety to strong standards before they reach our homes and hazards in products such as window blinds, tipping furniture, powerful magnets and others should be designed out of products.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Advocacy
KID works with policymakers on legislative and regulatory changes to protect children from dangerous products. KID believes all children's products should be tested for safety before they are sold. We work with the Consumer Product Safety Commission, Attorney Generals' offices in several states and other regulators to encourage improved product safety. Our KID Action Team responds when there is a safety issue that must be addressed.
Safe from the Start
Safe from the Start is KID's program to provide education to parents and caregivers about children's product safety. Through presentations, workshops, materials and our online presence, this program gives parents and caregivers the tools they need to keep children safe.
TEST
TEST, or Teach Early Safety Testing, partners with university and high school engineering and STEM programs to incorporate design safety into the engineering curriculum. The program provides important background materials and educational opportunities on safety for tomorrow’s designers and engineers of children’s products.
TEST is designed to promote the development of safe products by integrating children’s product safety, standards, and testing practices into the curriculum. TEST gives student engineers and designers the tools they need to integrate safety into any product they design and to apply appropriate testing practices and standards to these designs. TEST enables manufacturers and testing laboratories to find qualified students already familiar with standards and testing.
Safety Forward Program
The KID Safety Forward Programs expands on Safe from the Start and is designed to provide families and caregivers specifically in low-income communities with life-saving product safety information in the most effective ways possible, working with existing community groups and partner organizations. Our outreach efforts on social media, print materials, and in-person and virtual workshops will provide families with safety information they need to keep their children safe. This program is a culmination of our research project conducting interviews with community groups in low income communities in Chicago to assess how their families receive safety information to better tailor our work.
Design Safety Toolkit
The KID Design Safety Toolkit is a free, online course designed to provide entrepreneurs, and small and medium sized children’s products companies with the information and tools they need to design, develop, and market products more safely. This mission-driven offering represents the culmination of several years of work from a cross-functional team of experts in children’s products across all facets of development, from product design to research, safety, testing, legal, marketing and more. The Toolkit is a much-needed resource in the children’s products market.
Where we work
Awards
Chairman's Circle of Commendation Award 2011
Consumer Product Safety Commission
Community Champion Award 2010
Civil Justice Foundation
President's Service Award 2000
US Government Office of the President of the United States
Raising A Ruckus Activist Award 2005
Working Mother Magazine
Allstate Safety Leadership Award 1998
Allstate Insurance
External reviews

Photos
Videos
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Ultimately, we would like to see no injuries or death to children as a result of unsafe children’s products. This is a lofty goal, but we work each day with the intention of seeing this goal realized. In the past 20 years, KID has set the stage for a future free from product related injuries and deaths. Just a year after KID founding, the city of Chicago passed an ordinance to prevent the sale of recalled products. We then drafted and shepherded the nation’s most comprehensive statewide legislation on children’s product safety, the Illinois Children’s Product Safety Act through the Illinois legislature. Since 1998, we have worked to pass that law which has been adopted in 10 other states to date. Then in 2008, there was the groundbreaking Consumer Product Safety Improvement Act. KID was deeply involved in CPSIA’s passage and the provisions of Danny’s Law that are currently overhauling children’s product safety oversight. Our advocacy is one major component of our multi-pronged effort to achieve our goal of an injury and death free environment for children.
What are the organization's key strategies for making this happen?
Our strategy to achieve this goal is a three pronged effort. In addition to our advocacy work, KID generates awareness and facilitates education of child product safety ideas. We attend community events in a variety of locations to get the word out to parents and caregivers about unsafe products and provide them with resources to keep their children safe. Additionally, we interact with parents and caregivers regularly; sending educational publications such as a monthly email alert and bi- annual newsletter. Further, we partner with online parenting and grand parenting communities and serve as a safety resource for thousands of additional parents and grandparents. This is in addition to our own online community, which is updated daily with the latest recalls and product safety news. Finally, we have provided millions of caregivers and parents with the tools they need to keep their children safe through our safety workshop, Creating safe environments for children
Through this combination of education, awareness, and advocacy we have been able to make a lasting impact on the child product safety landscape. While much as been accomplished in this past 15 years, much more work needs to get done in order to accomplish an injury and death free environment for children.
What are the organization's capabilities for doing this?
As the only non-profit organization dedicated to improving the safety of children's products, KID and its supporters work tirelessly to keep kids safe. KID is able to work effectively within the constraints of its shoestring budget with a small but dedicated workforce of three full-time staff members, including Executive Director Nancy Cowles, Program Director Laura Nikolovska, and Director of Development Karen Yellen Dillon. KID is governed by a 13-member board of directors with four additional advisory board members. Joining these efforts are four part-time student interns, eight regularly scheduled volunteers and numerous seasonal volunteers who combined volunteered 2142 hours in 2013.
Generous individual and corporate donors support KID's ongoing efforts by providing the funds to publish educational materials, further outreach with workshops and caregiver trainings and more. In fiscal year 2013, individuals accounted for 69% of the sources of support for KID, followed by corporations at 24% and foundation support at 7%. With the help of these donations, grants, matching gifts, and in-kind donations, KID is able to focus on programming, with 85% of FY2013 expenses allocated to this area. Since its founding in 1998, KID has had individual donors representing 41 states and the District of Columbia.
For over fifteen years, KID has worked to connect with local and national safety alliances, community leaders, and family networks to spread its lifesaving message. Partnerships with organizations such as Chicago's Neighborhood Parents Network, Grandparents Raising Grandchildren, Parent Tested Parent Approved and many more have been instrumental in reaching a larger network of families and caregivers. In the future, KID hopes to develop further connections with similar organizations and alliances to promote injury prevention.
KID increases awareness of child product safety issues and dangerous recalls through a number of mediums. KID supporters can stay updated on current safety information via various social media outlets, KID's website and frequently updated blog, monthly e-mail reports, and newsletters that reach an audience of over 3,000 supporters. Our Safe from the Start program provides local workshops for parents, grandparents, and childcare providers in the community, and KID is frequently featured as a panelist at national conferences that focus on product safety and injury prevention. KID advocates to improve child product safety standards and strengthen outreach efforts on a local, regional and national level, ensuring more families and caregivers have access to important safety information.
What have they accomplished so far and what's next?
As mentioned, major state and federal legislation concerning children’s product safety has been passed since KID’s creation in 1998. One of our most significant accomplishments was the passage of the Consumer Product Safety Improvement Act (CPSIA). As a result of this legislation, cribs made for our youngest children have to meet the strongest safety standards in the world. There is no doubt that countless lives of children have been saved from death and injury as a result of this landmark legislation, a section of which was named in honor of KID’s founder’s son, Danny Keysar. We consider this to be a major accomplishment of the organization and as a result new legislation has been created to spur the development of tougher safety standards for other children’s products including play yards and bassinets. Currently, there are 25 categories of children’s products ID'ed by the CPSC. Twenty-two have mandatory safety standards thanks in large parts to KID’s efforts. Three additional products currently don’t have safety standards, and KID works each day to see this changed as well as cover new products as they enter the market.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Kids In Danger
Board of directorsas of 07/26/2023
Shawn S. Kasserman
Tomasik Kotin Kasserman
Shawn S. Kasserman
Tomasik Kotin Kasserman
Brendan Keefe
Mars Incorporated
Heather L. Mason
Abbott Nutrition
Susan Nied
Eastern Illinois University, School of Family and Consumer Sciences, Advisory Council
Marisol Pantoja
Transunion
Shehnaz Safiuddin
David Zivan
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data